Beyond Connectivity: Top Retailers Discuss Biz Transformation Via Mobility

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BeyondConnec*vity:TopRetailersDiscussBizTransforma*onViaMobility

GLENNALLISON,VP,EnterpriseArchitectureandITSolu*onDelivery,TractorSupplyCompany

SCOTTEMMONS,DirectorandFounder,Innova*onLab,TheNeimanMarcusGroup,Inc.MICHAELSTRAUSE,Dir.,ArchitectureandEngineering,ToryBurch

INTELLIGENT EDGE

CONNECTING PEOPLE, PLACES AND THINGS TO ENABLE

NEW DIGITAL EXPERIENCES

BRAND EXPERIENCE IT EXPERIENCE

OPERATIONAL

EXPERIENCE

WORKPLACE

EXPERIENCE

ARUBA MOBILE FIRST PLATFORM

802.11AC WI-FI, MULTI-GIG

SWITCHING, REMOTE AND

BRANCH ACCESS

ARUBA BEACONS

AND SENSORS

IT SERVICES BUSINESS AND USER FACING APPLICATIONS

Scott Emmons

Director and Founder,

Innovation Lab

Glenn Allison

Vice President, Enterprise Architecture

& IT Solution Delivery

Michael Strause

Director, IT Architecture &

Engineering

Alan Ni

Director of Vertical Marketing

Tractor Supply CompanyLeading Rural Lifestyle Retailer

• Largest operator for the lifestyle

• Primarily located in rural communities

• Nearly 1,600 stores in 49 states

Our Customer

• Land and animal owners

• Self reliant and DIY

• Loyal and growing

Unique Niche

• Dependable supplier

• Items to care for home, land, pets & animals

Mission & Values Driven Culture

Track Record of Growth

Recent Technology Innovations • Modernization of store IT infrastructure – including wide

area network upgrades to nearly 1,600 locations in 10 weeks

• Transformation of data center using webscaletechnologies enabling greater agility, scale to support growth, higher reliability, and lower cost

• New business capabilities to better serve customers• Buy Online Pickup in Store• In Store Kiosk• Team Member Mobility

COMPANY OVERVIEWTory Burch

2004Our brand debuts during Fashion Week with the Elizabeth Street Store in Nolita neighborhood.

We launch our ecommerce site, toryburch.com

2006“Reva,” our iconic ballet flat named after Tory’s mother, is born.

Tory Burch goes global with distribution in London and Dubai.

2005Tory appears on Oprah as the “next big thing in fashion.”

Tory is honored with the Fashion Group International Rising Star Award for Best New Retail Concept

2009The Tory Burch Foundation launches

The Tory Blog, Tory Daily, goes live

We open our first international flagship, in Tokyo.

2010We unveil our first Europe flagships in London and Rome.

Expand in Asia with Store in Seoul, Taipei and Hong Kong

We introduce our first eyewear collection with Luxottica.

2011Tory Burch arrives in the Middle East with first store in Dubai.

50th store opening and our first in China. Ni hao, Beijing.

First International ecommerce site, toryburch.jp, goes live.

Madison Avenue. Store Opening

We host our first runway show

2013Fragrance and beauty capsule collection, with Estée Lauder.

100th store, in Shanghai.

Our Home collection launches.

Tory Burch stores arrive in Istanbul and Munich.

Tory Daily app is nominated for a Webby Award.

2012Tory Daily, our first app, launches

First stores in Singapore and Brazil.

Toryburch.com launches in the U.K. and Germany followed by France and Italy (2013).

2014Watches with Fossil debut.

Our first book, Tory Burch In Color, is published and becomes a bestseller.

Our largest global flagship launches at Shanghai’s Kerry Centre followed by a flagship in Milan.

2015Bonjour, Paris! Flagship launches in Paris

Tory Sport launch Online.

2016First Tory Sport Store Opens in Flat Iron followed by two additional stores in East Hampton, and Dallas

WIRELESS and MOBILE

INNOVATIONS

Tory Burch

EMV

ClientBook

Chip & Pin

Analytics andLocation Engine

N E I M A N M A R C U S

I L A B :

• Founded 4 years ago

• Focused on researching and

championing new technologies for

Neiman Marcus

• Acts as an innovation center of

excellence

• All Neiman Marcus associates are our

partners!

I N T E R A C T I V E D I S P L A Y S H E L V E S - P E R C H

M E M O R Y M A K E O V E R ™

L A S T C A L L A S S O C I A T E C O M M U N I C A T I O N S

Scott Emmons

Director and Founder,

Innovation Lab

Glenn Allison

Vice President, Enterprise Architecture

& IT Solution Delivery

Michael Strause

Director, IT Architecture &

Engineering

Alan Ni

Director of Vertical Marketing

BOOTH #1331