BEYOND THE HACKCommercialising and Sustaining

Your App

@GovHackAU #govhack@pjlaurie #rclevents

Gov Hack 2014

Who's here?HackerHustlerHipster

(yeah, not my favourite terms either)

Who am I?TechnicalBusiness

Mentor

What was yourhack?

BEYOND THE HACKThis is NOT only a technical problem.

This is also a business problem.

Can it be done?Should it be done?

Getting it done.Launching it.

Can it be done?Should it be done?

Getting it done.Launching it.

I am not going toevaluate your

projects here andnow.

In general...of course you can do it

Open DataCloud

(inexpensive, on demand, and pay for use)

But...easy for you

easy for others

So, how..."Limit pricing"

UXDX

e.g. Quake 3

Evaluating ProjectsSigns of life, quality, and

intentWorks out of the box

Source code availableLanguage, format, license, tests

Where's the value?(my opinion)

Timely dataLive data

In contextNot a brochure, an information desk

Cocreation

Can it be done?Should it be done?

Getting it done.Launching it.

Where's the money?wait...

...why are you doing this?Revenue?

Reputation?Because you can?

Business Model CategoriesBrokerageAdvertisingInfomediaryMerchant

Manufacturer (Direct)Affiliate

CommunitySubscription

Utilityhttp://digitalenterprise.org/models/models.html

Three StandoutBusiness Models

Mobile AppSaaS

Services

Mobile AppConsumers

Access to marketLow price, many sales

In-app purchasesHit economy / Long tail

SaaSBusinesses/Consumers

Access to marketAPI economy

Subscription pricingLockin

Natural lockin

ServicesBusinesses

PersonalHigh value, high price

Value based pricingCocreation

Can it be done?Should it be done?

Getting it done.Launching it.

Three OptionsDo it yourselfOutsource it

Opensource it

For the DIYers...You rockCarry on

For theoutsourcers...

Tyranny of the Zip file

For theopensourcers...

you are now doing a groupassignment

with volunteersact accordinglyand good luck

(not impossible, just not even close to being a technical problem)

Six Key Things ofSoftware Dev1. Source code control

2. Formal releases

3. Automated builds

4. Developer tests

5. Continuous integration

6. Collaboration tools

Can it be done?Should it be done?

Getting it done.Launching it.

ready fire aim

Before You LaunchGet your channels

Email, Twitter, Facebook, LinkedIn, Blog,Website, Github, etc.

Capture your advocatesCommunicate with them regularly

The Launch ItselfA plan:

Email your advocatesTweet

Blog postFacebook post

Retweet, Like, Respond

Post LaunchThis is where:

value is realised

revenue received

reputation created

Measure withAnalytics

Use science!

Pirate MetricsAARRR

Pirate MetricsAquisitionActivationRetention

ReferralRevenue

How is it used?Pirate metrics is a bit light on how the

software is actually used.

React to yourmetrics.

Latherrinse

repeat

Can it be done?Should it be done?

Getting it done.Launching it.

QUESTIONS?

Peter Lauriepeter@junta.com.au

@pjlaurie