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BEYOND THE BEYOND THE RESUME:RESUME:GETTING NOTICED GETTING NOTICED THROUGH INNOVATIVE THROUGH INNOVATIVE SOCIAL MEDIASOCIAL MEDIAAndrew C. Marris, MBAMarch 30, 2012
My Story…
Andrew C. (Andy) Marris, MBA Adjunct Business and Marketing Instructor for
the College of Business and Management here at Cardinal Stritch University for the past 3½ years
Leadership Training Specialist & Interim Director of Marketing and Communications at MRA–the management association for the past 2+ months
But before that, I was the Manager of Business and Market Development at a local information technology (IT) company for 7 years…
Then came Monday, July 25, 2011…
Job Bank Black Hole
Dance of the Resumes
And then… An Epiphany!
A trusted friend of mine joked…
“If you give your resume to ten different recruiters, you will end up getting
eleven different opinions.”This is when I decided to take control of
my job search through… innovative social media techniques!
Agenda
Online resources I found invaluable… LinkedIn Facebook Twitter YouTube About.Me Moo.com Box.net Indeed.com QR (Quick Response) Codes
Other offline resources you need to use to your advantage
Start with Two Cutting-Edge Books
Unlock the Hidden Job Market A veritable project management plan for
your job search Goes way beyond old fashioned
networking Author Martha Finney actually responds!
Guerrilla Marketing for Job Hunters 3.0
A cornucopia of ideas virtually no one else is using
Full of actual stories from successful job hunters and their brilliant ideas for getting noticed
An easy read, albeit not a paragon of organization
An absolute must have for the job seekerLinkedIn.com/in/AndrewCMarris
Have a dynamic photo of yourself Start with a compelling summary, including contact
info Use all 50 skills for Search Engine Optimization (SEO) Get at least 3 recommendations – Recommend others
and you will receive, as well… and list contact info, again
Then list experience and education histories (not before)
Join 50 groups (it may even let you join 51) List contact info a 3rd time! Find out who your contacts know, and who your
contacts’ contacts know Use Advanced Search to find hiring managers at
“dream companies”
Wayne Breitbarth Local author of Amazon.com’s #1 LinkedIn
book
Present the BEST you Have a dynamic picture Hide or delete those moments on your
timeline you wouldn’t want a hiring manager to see I know. It takes the fun out of Facebook, but…
You need a job, right? Reference checkers are checking you out!
Don’t be fooled. It’s very easy to get around “Facebook Security Settings.”
“Like” things that relate to your “dream job” Find out who your friends know, and who
your friends’ friends know
Follow the Leaders Industry Leaders Recruiters, HR & Hiring Managers
Tweet your unique ideas and experiences Be seen as an industry leader, yourself!
YouTube
If you have video on-the-job… Upload it!
About.Me
The Game Changer A centralized repository for ALL of your
social presence A tractor-beam for recruiters and hiring
managers to notice YOU and YOUR unique talents
A creative outlet to your personal brand
About.me/AndrewCMarris
Moo.com
Business cards included with an About.me account… 50 cards for FREE! (you just pay shipping
of $5.50) Fantastic quality About.me picture included Quick Response (QR) Code included
VistaPrint is another, more traditional option 250 cards for $10 including shipping
Box.net
A “box” to put your portfolio in. Resume References Examples of past work Anything else you’d like to show a recruiter
or hiring manager digitally Can be easily integrated to LinkedIn
Indeed.com
Metasearch for job sites Searches Monster, CareerBuilder,
MilwaukeeJobs, etc. for you Keeps you from wasting countless hours
scanning the job boards instead of proactively working the hidden job market
Still lets you “dip your toe” in the job search world
Microsoft Tag and other QR Code Apps
Quick Response (QR) Codes “Like hyperlinks for paper…” Allows recruiters, hiring managers and HR
professionals to quickly access information about you to their smartphones
Can be placed on your: Cover Letters Resumes References Business Cards Any other paper document you send out
QR Your Resume
Fantastic Offline Resources
CSU Career Services Department Mary Beth Wisniewski and the rest of the
CSD team were awesome! Career path info Self-assessments to find your “dream job”
match Resume help (that really works!)
40+ (I was 35 when I attended.) Sue Gresham and Rich Longabaugh are
amazing coaches that tell it straight! Crossroads Career Network
I tapped into the vast knowledge of Craig Mosurinjohn. What a phenomenal resource!
The Results…
I figured out my passion with Mary Beth, and pursued it, head on…
I worked the hidden job market with the social media techniques I’ve just shown you…
I soon landed an exciting career that: Engages my passion for teaching & training Was never posted Incorporates several areas of my expertise Has a job description that was created by me Was a sizable increase in salary! (i.e. “Dream
Job”)
Recap
Read UHJM & GMJH3.0 LinkedIn – If you’re not yet, you need to be, NOW! Facebook – Present the best you, and use friends’
help Twitter – Learn from the experts (140 char. at a
time) YouTube – If available, use on-the-job video About.Me – Pure gold for the job seeker! Moo.com – Free, high-quality business cards Box.net – Your virtual portfolio Indeed.com – If you have to use a job site, this is it! QR Codes – “Hyperlinks for paper”
Use CSU Career Services Dept & Other Resources
Q&A
References
Breitbarth, W. (2011). The power formula for LinkedIn success: Kick-start your business, brand, and job search. Austin, TX, Greenleaf Book Group Press.
Levinson, J. C. & Perry, D. E. (2011). Guerrilla marketing for job hunters 3.0: How to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Hoboken, NJ, Wiley.
Mathison, D. & Finney, M. I. (2010). Unlock the hidden job market: 6 steps to a successful job search when times are tough. Upper Saddle River, NJ, Pearson Education.
BEYOND THE BEYOND THE RESUME:RESUME:GETTING NOTICED GETTING NOTICED THROUGH INNOVATIVE THROUGH INNOVATIVE SOCIAL MEDIASOCIAL MEDIAAndrew C. Marris, MBAMarch 30, 2012