Digital Media Grows Up

Jay Feitlinger

Back in the Black: April 28 – 29, 2011

Image Source: Flickr dubaiboy

How we used to do it…

Image Source: mattaboutbusiness.com

where things are now…

Image Source: SpotShoppingGuide

Consumers AreMarketing To Consumers

Image Source: michellebentham.files.wordpress.com

• Blogs

• Social Media

• Word of Mouth

• Review Sites

Because everyonenow has a voice…

Image Source: freakingnews

But it still comes down to people…

Image Source: Reuters

Social networking #1 online activity...

…a year ago, it was Email!

Break it down by hour

Facebook Takes the Lead

#1 China 1.3 Billion#2 India 1.2 Billion#3 Facebook 600+ Million

Facebook as a country is 3rd largest.

Watch out India!

6.9 Billion

500, 600, 700 Million?

not just users but active users

My mom is even on “The Facebook”

If I tell my Facebook

friends about a brand its not because I like a brand but rather I like my friends

and want to share!

Image Source: SEOMoz.com

sharing on other sites too…

60,000+ blogs created PER DAY

Over 160,000,000 blogs today

140,000,000 Tweets per day

more than finding a job!

According to Yahoo! 92% of all business searches start looking online,

either at home or on their mobile phones

Google still owns the market

YouTube is now the

second largest search engine

Over 2,000,000,000 views PER DAY

Image Source: auto.howstuffworks.com

Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year

Online TV Viewing onUpward Trajectory…

…Q4 ‘10 up 17% fromlast year with

323,000,000 hours

Mobile Video growsmore than 40%

5.3 Billion Mobile Subscribers

Image Source: digitaltrends.comStat Source: mobithinking.com

• Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion

• Predict by 2014 the number of global wireless subscribers will top 7 billion.

69% Use Mobile ForResearch While Shopping

Image Source: Fashion Retail

Worlds are colliding…

Image Source: Google Images

Connect Smart!

• Not every innovation is the right fit for a given company or brand

• Integrate your campaigns• Focus on message not

medium• Make your content

available where the customer is at

Questions ?

jay@stringcaninteractive.com

@JayFeitlinger