BiteRightSatisfy your appetite

Anthony Defilippoinfo@BiteRight.mpwww.BiteRight.mp

BiteRightSatisfy your

appetite

Customization of your dining experience

Build repeat users

Decrease restaurant costs

Mine & sell consumer habits

BiteRight Enables Users

• Greatly increase order accuracy

• Personalize dining experience• Targeted discounts and offers

Target restaurants: 3-5% margins and high customer acquisition costs

BiteRight Helps Business

Target restaurants spend $260M on consulting to address this pain

• BiteRight certified Service - tablet, uploaded menu, certifying dishes

• Encourage customer loyalty

• Transparency of items• Provide instant feedback and consumer

trends

“We discovered my daughter turns out to have a gluten allergy and this would be very interesting for me as both a father and investor. Let’s talk again after the weekend”

  - Paul , Venture Capitalist

Customer validation

“I think this is a great idea. Especially with all the allergies... I deal with these situations all the time at tables. I really think its a great idea, come talk to my general manager”

James Yutkins - Cheesecake Factory Manager

“I have various food allergies, so this would be very helpful to me. Please let me know when this is available.”

- HBS Econ Professor

http://www.biteright.mp

Feel free to use this on your phone…

Demo

BiteRight

MOBILE APPLICATION

TABLET APPLICATION

MOBILE APPLICATION

TABLET APPLICATION

15 GE Title or job number

04/12/2023

Filtered Menu Using BiteRight

Are you ready to take a bite?

Supporting slides

BiteRight Market Analysis

Our MarketCasual Dinning Restaurants - Top 10 Restaurants

Market Size: $23.581 BNMarket Problems:

Decrease of .2% of MarketHighly CompetitiveDifferentiation

Market Leverage for revenue:

Frequency of visitsCheck AverageParty SizeMenu updates every 6 months

Marketing/Advertising Costs: 3-6% of total sales

BiteRight Benefits Details

Costs BenefitsMonthly FeeTablet

Additional Revenue - Loyalty- Next Visit CouponAdditional Revenue - Loyalty- Repeat VisitsAdditional Revenue - TransparencyDifferentiation/Free Advertising Additional Revenue - Check size - Prompting for additional items

• Revenue: Monthly Fee for the service

• Service includes: Tablet, uploads of menu,

certification of allergies free foods

BiteRight Cost Benefit

Cheesecake Revenue

Sales 1,440,000,000.00

Market/Ad cost 64,800,000.000

Consulting Cost 16,200,000.000 Number Rest 147

Spend per Rest 110,204.08

Benefit 77,142.86 Tables 58.75Watresses 14.6875Extras 5

BiteRight Future/Upselling

• Wine/Beverage Pairings

• Salad/Side items

• Sales Specials

• Groupon item

Upselling Future

• Fine dining market

• Reservations from app

• Dinner selections

• Languages