Marketing Blog Content with Flickr

Timing and Community

Mark MelnykowyczAn American Peyote Scribble

blog.americanpeyote.com

Zurich BlogCamp3.0August 29th, 2008

Blogging

• Create a reaction in the reader

• Communicate or invoke emotion

• Give value to the readers

Blogging with Text

• Efficient - readers scan and read text

• Google indexes posts via keywords, tags, content, titles, etc.

• Easy to produce

LoveFear

HateDramatic

Beauty

Cool

Adventure

Desire

Images

• Instant understanding

• No translation needed

• Emotional response

• Open to interpretation

Goal

• Integrate visual and text blogging

• Increase blog visibility

• Build new connections to readers/viewers

Flickr for Photographers

• Ability to share images with an audience

• Fast posting (faster than text)

• Discussion forums (group interaction)

• The image stands on its own without context

Flickr for Bloggers

• Images indexed in Google/Yahoo

• Use as image server

• Post photos to groups

• Use images in group discussions

• Participate in group communities

Google

• Text based searching

• Flickr photos indexed in Google

• Links in Flickr description to your blog

• Good image search capabilities

Flickr Integration• Host images on Flickr

• Post images to Flickr groups

• Participate in Flickr discussions

• Develop viewer base

• Embed links to blog content

• Embed Flickr image in blog

• Links back to Flickr image

Photo

Text

Post Link

Flickr Posting

Flickr Workshops Blog Partners

DiscussionPhoto sharing

ReaderInteraction

BlogNetwork

Strobist.com

Case Study

• Identified interest on Strobist

• Joey Lawrence Photoshop DVD

• published comprehensive review (fulfilling reader need)

• Linked to Strobist discussion on Flickr

•Monday, Oct. 15th 2007: David Hobby blogs about Joey Lawrence and his DVD•Will post review by Friday•Lots of discussion on Strobist comments•Tons of interest on Strobist Flickr group

•Timing: A large group of readers interested in a topic•I purchase a copy of the DVD•I write up my own review and post it on Wed.

Flick DiscussionBlog Post

Flick Photos

Strobist.com

Short-Term Affect

• Three day traffic exceeded normal monthly total

• Increased RSS readers

• Large ego bump

Long-Term Affect

• Sustained Google hits

• Blog post

• Flickr discussion

• Strobist site

Google Flickr

Key Points

• Use the power of visual images

• Understand reader needs

• Understand value of timing

• Provide unique value

• Create multiple connection points to content

• Engage in discussion outside of blog

Flickr

• Best photo-blog posting analogy

• Fast distribution of images

• Community interaction

Discussion