Shift & Reset

Brian Reich

@brianreich#shiftandreset

I  AmANGRY

Technology  and  the  Internet,  and  their  role  in  our  lives,  has  changed  how  we  communicate,  get  and  share  information,  the  media  we  consume,  and  the  reasons  we  engage  with  each  other  -­‐  online  and  of9line.  The  effects  of  these  changes  are  being  felt  by  all  of  us,  every  day,  all  the  time.  

What  we  are  doing  isn’t  working  anymore!

Everything  must  change.

[CHAPTER  11]

Stop  Giving  Gifts

 (And  Stop  Asking  For  Them,  Too)

Stop  Creating  New  Orgs  

(Focus  on  improving  the  efforts  that  already  exist)

Stop  (Over)Using  Social  Media(Understand  what  it  means  

to  be  truly  social)

Stop  Creating  Case  Studies  (or  Depending  on  Them)

Stop  Telling  Stories  and/or  Talking  About  Building  Movements

(Solve  some  real  problems)

[3  Big  Ideas]

October  is  Breast  Cancer  Solutions  Month

The  30-­DayCause  Marketing  

Diet  Plan

MLB-­Style  Free  Agency  

Ask  Me  Anything

Brian  Reich  

www.shiftandreset.combrian@littlemmedia.com

Married  (Karen)Two  kids  (Henry  and  Lucy)33  Years  Old.    Jewish.

Live  in  New  York  City.    Travel  a  lot.

Write.  Speak.  Counsel.  Teach.  Host.  Provoke.

Focus  on  the  impact  of  technology  and  the  internet  on  society.

Politics.    Public  Affairs.  Marketing.  PR.  Advertising.  Causes.  Technology.  Innovation.  Commerce.  Entertainment.    Sports.  News.  Education.  Games.  Brand.  Culture.

Mac.  PC.  iPhone.  Blackberry.  iPad  2.  Flip.  Zoom  H49.  Sonos.  Canon  D20.  Tivo  (x2).  Wii.  MiFi.

Wall  Street  Journal.  New  York  Times.  Washington  Post.  Seattle  Times.  LA  Times.  Boston  Globe.  Chicago  Tribune.  Politico.  Denver  Post.  Miami  Herald.  Dallas  Morning  News.  Sports  Illustrated.  GQ.  Vanity  Fair.  New  Yorker.  Time.  Newsweek.  New  Republic.  Wired.  Fast  Company.  In  Style.    Sports  Illustrated.    ESPN  The  Magazine.  1000+  Blogs.    Twitter.  

Facebook.  Sesame  Street.  Dinosaur  Train.  Word  World.  Criminal  Minds.  Oprah.  Modern  Family.  SportsCenter.  16  &  Pregnant.  Friday  Night  Lights.  30  Rock.  Fresh  Air.  Slate’s  Hang  Up  And  Listen.  This  American  Life.  PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.  Ads.  

[Partial  list]

646.789.1323

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Media  Rules!:  Mastering  Today’s  Technology  To  Connect  With  And  Keep  Your  Audience

Seattle.    Westport.    Washington.    Cambridge.  Ann  Arbor.  50  States.

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Global  Editor  at  Edelman  (editorial,  knowledge  sharing)

Shift  &  Reset:  Strategies  for  Addressing  Serious  Issues  in  a  Connected  Society