Loving Links Beyond SEO

@MelCarson

@MelCarson

@MelCarson

A Little Background…• “Link Intelligence” Tool

• Privately owned search engine with a distributed crawler

• Crawls 4 billions URLs a day

• Seen over 4.5 TRILLION URLs

• Knows who links to who

• Scores each link with “Flow Metrics”

• Used for SEO and Digital PR

@MelCarson

Links Are About Relationships

@MelCarson

@MelCarson

Quark Expeditions Example

@MelCarson

Quark’s Majestic Summary

@MelCarson

Explaining Flow Metrics

@MelCarson

Explaining Flow Metrics

@MelCarson

Competitor Analysis

@MelCarson

Competitor Analysis

@MelCarson

Quark’s Majestic Link Map

@MelCarson

Influencer Discovery

@MelCarson

@MelCarson

Dodgy Links

@MelCarson

Dodgy Links

@MelCarson

More Digital PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Beijing vs. Johannesburg

joburg.org.za beijing.gov.cn

Comparing Geographies

Predicting UK and French Elections

Majestic & Link Data is Not Just for SEO

• Influencer Discovery

• Digital PR

• Spotting Commercial Opportunities

• Uncovering Geographic Deficiencies

• Predicting Stuff

Thank You!

MCarson@MajesticSEO.com

@MelCarson