Blogging for nonprofits

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Blogging to Grow Blogging to Grow Your Audience, Your Audience,

Your Influence & Your Influence & Your Organization!Your Organization!

Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606

Did You Know?Did You Know?

The Case for BloggingThe Case for Blogging

“Newspapers are just blogs that get ink on

your fingers.”

Stephen Colbert

Technorati is tracking more than 57 million blogs.

Today, the blogosphere is doubling in size approximately every 230 days.

About 100,000 new weblogs were created each day

Did You Know?Did You Know?

In This Session We will cover:In This Session We will cover:

WHY You MUST blog

HOW to CREATE content for your blog

HOW to PROMOTE your blog

HOW to GROW Your AUDIENCE with your blog

How to Be a Successful Blogger

ANSWER your blog Questions

WHY BLOG?WHY BLOG?

°Blogging is easy to do°Blogging is FREE — or Really Cheap!°Blogging is authentic, you can be YOU°Blogging is a great way to TEST°Blogging builds your audience

AND your influence°Blogging builds Content°A BLOG can be your Home Base°The MEDIA is Looking for YOU!

WHY BLOG?WHY BLOG?

8 percent of Internet users, or about 12 million American adults, keep a blog.

39 percent of Internet users, or about 57 million American adults, read blogs.

90 percent of bloggers say they have read someone else's blog.

A FEW STATISTICSA FEW STATISTICS

Organizations that blog have 97% more inbound links (HubSpot)

Marketers who use blogs generate 67% more leads than those that do not (InsideView)

81% of U.S. online consumers trust information and advice from blogs (blogher)

Once you write 21-54 blog posts, blog traffic generation increases by up to 30%

(TrafficGenerationCafe)

Articles with images get 94% more views (Jeff Bullas)

DID YOU KNOW?DID YOU KNOW?

BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENTAlexa Rank: 63,848 USAAlexa Rank: 63,848 USA

MEET DARRAN ROWSEMEET DARRAN ROWSE

BLOGGING IS BLOGGING IS ABOUT CONTENTABOUT CONTENT

BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT

Darren Rowse celebrated ProBlogger's two year anniversary by

using his blog to raise $830 US ($100 AU) for

Oxfam Australia with his Blogging for Chickens campaign.

Use your blog toUse your blog to RAISE MONEY...$$$RAISE MONEY...$$$

The median political blog reader is a 43-year-old man with an annual family income of $80,000. He

reads six blogs a day for 10 hours a week. 70 percent have contributed to a campaign.

The median gossip reader is a 27-year-old woman with an annual family income of $60,000. She

reads four blogs a day, five hours a week.

The median mom blog reader is a 29-year-old woman with an annual family income of $70,000,

reading five blogs a day, four hours a week.

The median music blog reader is a 26-year-old man with an annual family income of $60,000, reading five blogs a day, four hours a week.

Source: BlogAds

Use your blog toUse your blog to

RAISE MONEY...$$$

Beth Kanter raised $50,000 for the Sharing Foundation using a Network for Good Badge and similar tools to the ChipIn campaign, in

three weeks.

Add the chipin button and Network for Good Badges to your blog!

Use your blog toUse your blog to

RAISE MONEY...$$$

Chez Pim raised almost $61,000 with her Menu for

Hope Campaign in 2.5 weeks using her food blog

and an online auction.

March of Dimes' March of Dimes' Share Your StoryShare Your Story blog allows families with blog allows families with children in NICU (Neonatal Intensive children in NICU (Neonatal Intensive

Care Unit) to share their experiences with one another.Care Unit) to share their experiences with one another.

What to Write AboutWhat to Write About

The History of your Organization

Post calls to action (urgent donation requests)

Share and comment on breaking news

Your NEXT Event

Your People, Donors, Supporters, VolunteersShare photos, stories, videos of latest event

Share Organizational Updates

Interview Experts Related to your Organization

Share Tips, Lists, Resources, Favorite books

Enlist Other volunteers to write

Use Your Blog to Build TrustUse Your Blog to Build Trust

Dave Rochlin, the COO of TransFair USA, the only third-party certifier of Fair Trade products in the United States, recently started a blog for their organization. In his first post entitled, "A Fair Trade blog ... so why now" Rochlin

writes, "So why start blogging? We decided that since we're more than just a label, it would make sense to let you see

what's behind it."

If your organization decides to start a blog, I highly recommend that you allow readers to see who the

individual or individuals are who write each post, rather than saying, "posted by organization x."

Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!

Darkness to Light :: d2lightblog.comDarkness to Light :: d2lightblog.com

charity: water :: charitywater.org/blogcharity: water :: charitywater.org/blog

Global Exchange :: globalexchange.org/blogsGlobal Exchange :: globalexchange.org/blogs

It Gets Better Project :: itgetsbetter.org/blogIt Gets Better Project :: itgetsbetter.org/blog

Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!First Book Blog: http://blog.firstbook.org/First Book Blog: http://blog.firstbook.org/

Blogging is about EngagementBlogging is about Engagement

How do you ENGAGE your audience?

By Being Contagiously Passionate

By Being Different

Giving People What they Want

By Creating a Contest or Competition

Having a Plan... Editiorial Calendar

Reminding People Why you Exist – Tug at their heartstrings and you will open their pursestrings

PROMOTING YOUR BLOGPROMOTING YOUR BLOGEmail/BUSINESS CARDS, ETC.

Signature File

Subscription PAGE + RSS

Join a Blog Network ++

List Your Blog EVERYWHERE

SOCIAL LINKS

Other Bloggers/COMMENTS/GUEST POSTS

BUILD A TRIBE

PROMOTING YOUR BLOGPROMOTING YOUR BLOG

Join a Blog Network ++

List Your Blog EVERYWHERE

SOCIAL LINKS

Other Bloggers/COMMENTS/GUEST POSTS

BUILD A TRIBE

GENERATE BUZZGENERATE BUZZ

SHARE YOUR BLOG ON SMALLERNETWORKS — QUORA, tumblr,Empire Ave

Use IMAGES, AUDIO, VIDEO

GUEST POST ON OTHER BLOGS

BE Different, Be Daring!

BE Different, Be Daring!BE Different, Be Daring!

Measure, Optimize, Measure AgainMeasure, Optimize, Measure Again

Use Google Analytics• Total number of visits

• Unique visitors

• Bounce rate

• Average time spent on site

• Pages viewed per visit

• Traffic sources

• Most popular posts

• Most effective keywords

• Check your Alexa.com Rank when you start and...

BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER

Blogging takes timeNetwork, Network, Network

(use social media)Know Your goals

Spell Check/grammarHelp People — Quality info, Share

life lessons, resourcesRespond to comments

Be Yourself

BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER

“If People read your blog and come away feeling

a little happier, they'll keep coming back.”

Chris Brogan, Copyblogger.com

9 Misc. Resources9 Misc. Resources

Wordpress.orgVine (mini videos)

Slideshare, Slide.lyPicMonkey.com (photo editing)

123rf.com (cheap photos)

tapfunder.com (text to give ap)

supporterwall.com (liking buying a brick)

sparked.com (tech volunteers)

justcoz.org (list site = increase reach)

The BOTTOM LINEThe BOTTOM LINE

“Blogs are a social tool that allows for a conversation between the stakeholders

and the organization.

The Nonprofit who blogs well, experiences the far-reaching benefits and impact of the

organization emotionally, financially and globally.”

Heidi Richards Mooney

QUESTIONS???

My gifts to you:

#1 Slide Presentation#2 Social Media Scheduler

Blogging to Grow Your Audience, Blogging to Grow Your Audience, Your Influence and Your Organization!Your Influence and Your Organization!

Full Day Event

DAY with the MASTERS Marketing Mastery Workshop

Regular price $97 ONLY $77VIP Tickets $147 (reg $197)

April 25, 2014Broward County

Convention Center