Post on 16-Apr-2017
transcript
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR THE STORY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OUTLINEResearch and Development
Competitive Analysis and Strategy
User Development
Brand and Network Vision
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
WHAT DEFINES ASOCIAL NETWORK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL NETWORKS
WHERE
WHO
WHY
WHEN
WHAT
HOW
THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS
in any realm
undefinable
socialactors
activepassivemembers
organizations
connections
following
masscommunication
instantcommunication
sharing ideasthoughts
media
throughdifferent levels
of intensity
tribesanimal
kingdom
digital amp physical
online amp offline belonging
connectionpassion
spontaneous
social structure
individuallycentered
social linkssocialservices
curated life
personalrepresentation
eventsinvitations
constant
planned
seekinginformation
people feel lonely
identifyingpatterns
peerpressure
selfexpression
selfrepresentation
discoveryfriendsinfo etc
localnational
international
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR THE STORY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OUTLINEResearch and Development
Competitive Analysis and Strategy
User Development
Brand and Network Vision
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
WHAT DEFINES ASOCIAL NETWORK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL NETWORKS
WHERE
WHO
WHY
WHEN
WHAT
HOW
THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS
in any realm
undefinable
socialactors
activepassivemembers
organizations
connections
following
masscommunication
instantcommunication
sharing ideasthoughts
media
throughdifferent levels
of intensity
tribesanimal
kingdom
digital amp physical
online amp offline belonging
connectionpassion
spontaneous
social structure
individuallycentered
social linkssocialservices
curated life
personalrepresentation
eventsinvitations
constant
planned
seekinginformation
people feel lonely
identifyingpatterns
peerpressure
selfexpression
selfrepresentation
discoveryfriendsinfo etc
localnational
international
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OUTLINEResearch and Development
Competitive Analysis and Strategy
User Development
Brand and Network Vision
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
WHAT DEFINES ASOCIAL NETWORK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL NETWORKS
WHERE
WHO
WHY
WHEN
WHAT
HOW
THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS
in any realm
undefinable
socialactors
activepassivemembers
organizations
connections
following
masscommunication
instantcommunication
sharing ideasthoughts
media
throughdifferent levels
of intensity
tribesanimal
kingdom
digital amp physical
online amp offline belonging
connectionpassion
spontaneous
social structure
individuallycentered
social linkssocialservices
curated life
personalrepresentation
eventsinvitations
constant
planned
seekinginformation
people feel lonely
identifyingpatterns
peerpressure
selfexpression
selfrepresentation
discoveryfriendsinfo etc
localnational
international
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
WHAT DEFINES ASOCIAL NETWORK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL NETWORKS
WHERE
WHO
WHY
WHEN
WHAT
HOW
THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS
in any realm
undefinable
socialactors
activepassivemembers
organizations
connections
following
masscommunication
instantcommunication
sharing ideasthoughts
media
throughdifferent levels
of intensity
tribesanimal
kingdom
digital amp physical
online amp offline belonging
connectionpassion
spontaneous
social structure
individuallycentered
social linkssocialservices
curated life
personalrepresentation
eventsinvitations
constant
planned
seekinginformation
people feel lonely
identifyingpatterns
peerpressure
selfexpression
selfrepresentation
discoveryfriendsinfo etc
localnational
international
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL NETWORKS
WHERE
WHO
WHY
WHEN
WHAT
HOW
THE FIVE WrsquoS AND AN H OF SOCIAL NETWORKS
in any realm
undefinable
socialactors
activepassivemembers
organizations
connections
following
masscommunication
instantcommunication
sharing ideasthoughts
media
throughdifferent levels
of intensity
tribesanimal
kingdom
digital amp physical
online amp offline belonging
connectionpassion
spontaneous
social structure
individuallycentered
social linkssocialservices
curated life
personalrepresentation
eventsinvitations
constant
planned
seekinginformation
people feel lonely
identifyingpatterns
peerpressure
selfexpression
selfrepresentation
discoveryfriendsinfo etc
localnational
international
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPARISON OF SOCIAL NETWORK PLATFORMS
PHYSICAL DIGITALHYBRIDRotary ClubEuropean UniongtGovernmentGreek CommunitygtFratSororitySchoolsFood DeliveryIvy LeagueHomeschoolingFitness groups
Table CrowdUberAir BNBMeet upTinderKleiderkreiselgtClothes sharingPet sharingflash mobsshared economy
FacebookgtmessengerTwitterLinkedinInstagramVineYelpPinterestTumblrYoutubeYik YakRate my faceGoogle +
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETING FACTORS OF SOCIAL NETWORKS
COMPETITIVE OVERLAY
Effective Communication
Ease of use
Messagingchat
Media sharing
Likecommentpoke
Advertisement
Follow
SafetySecurity
Privacy
Emoji
Offline Implications
Reviews
Ratescore
Immersion
Sharing
Personalization
Customization
Physical space
Hybrid level
Personal Profile
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
STRATEGY CANVASOPPORTUNITY SPACES
OFFERINGLEVEL
HIGH
LOW
COMMUNICATION
PERSONALIZATION
SAFETY
PRIVACY
SHARING
IMMERSION
Deep mentalinvolvement ampoffline activityinfluence
DIGITAL
PHYSICAL
HYBRID
OPPORTUNITY SPACE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
2X2 GOOD WOW DIFFERENT WTF MATRIX
WOW
GOOD
DIFFERENT WTF
Teachers without borders
Future idea museum
Vertical farming network
Skill-sharemeetupnetwork Creative
techniquesharing
Digitaldemocracy
DigitalAfterlife
Digitalbarteringnetwork
Happinessnetwork
ArchBIONetwork
Food DeliveryNetwork
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIRECTIONAL FORMULA
HAPPINESSNETWORK
DIGITALDEMOCRACY
DIGITALAFTERLIFE
SCALABILITY
FEASIBILITY
EMOTIONAL VALUE
DESIRABILITY
COMPLEXITY
VIABILITY
POTENTIAL
5 5 522454
54344
55555
30 25 22
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CONCEPT DIRECTION DIGITAL AFTERLIFE
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullPsychic industry
communicating with the
dead
bullHuman emotions
bullComfort
bullCuriosity
bullMemorial services
bullUnavoidable
bullFascination
bullCreepy
bullPeople donrsquot want to deal
with it
bullCapitalizing on human
griefsadness
bullSentimental
bullGenuineness
bullPotential to be harmful
bullEmotional damage
bullDigital world crash
bullCompetition exists
bullMakes it easier
bullBig problem in the future
bullWhite space doesnrsquot exist
bullTaking it offline
bullHolograms
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DEATH NETWORK
ACTIVITIES
CULTURAL FACTORS
CULTUREACTIVITYMAP
GRIEF BILL PAY
FUNERAL
PREPARATION
THERAPY SYMPATHY
MEMORYKEEPING
SHRINEBUILDING
BUCKETLIST
HAUNTING
EULOGY
COPING COMFORT
CELEBRATION
COMMUNICATION SUICIDE
LAST WORDS
RELIGION
POLICY
SANITATION
DIGITALARCHIVES
GEOGRAPHICLOCATION
LAW
MONEY
CREMATION
BURIAL
MUSIC
TRADITIONS
DEATHSENTENCE
COMMUNICATION
RELATIONSHIPS
TECHNOLOGY
DEMOGRAPHICS
CHARITY
FAMILY
WILL
NOSTALGIA
FAMILY
MEDICALCONDITIONS
BODYHANDLING
GHOSTS
RITUALS
CEREMONIES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FROM
EXPERIENCEFamily and friends have to go through the whole process of planning the funeral for their loved one
high emotional stress of not knowing what Besides the financial burden there is the
the deceased would have wanted for their funeral
Online resources like Afternotecom afterSteps or departingcom allow users to plan their funeral in advance
Websites and Apps send out messages and pictures to friends and family after the user dies
Funerals are not considered a ldquono-goldquo topic anymore there will be more and more planning by the individual in advance
More self-directed individualized funerals
SYSTEMPhysicalOffline
More and more people use online services and social networks to connect with people and to express their feelings thoughts and interests
People want to decide for themselves what happens after they dieOnline life or hybrid networks will be pre-sent in all aspects of our lives
TECHNOLOGY
Funerals Old-fashioned funeral homes that handle everything from planning the funeral itself contacting the priest if asked for to the type of burial to handling the
family and friends financial and legal affairs and comforting
Digital networks Have started to add after-death settings to allow the user to decide what is going to happen to all his data
Traditional funeral practices Diverse cultural focused types of funeral
Traditional ways of coping with grief
Globalization in all aspects of life
chemistry of our emotionsMore and more studies about grieving the
Cultural borders decrease funerals are not bound to one tradition anymore
a personlsquos feelings Scientific findings are used to lsquomanipulatersquo
Online networks of funeral homes where peo-ple can connect with their funeral home and plan everything themselves
Digital networks are increasing their after-death options
The question lsquowhat happens with all the digital data after someone dieslsquo is becoming incre-asingly important as the internet generation gets older
Using voice and audio in social networks
Artificial Intelligence and Digital Immortality
Companies are going to start using data of deceased people (by accident or on purpose)
chines will predict the userlsquos behaviorUser profiles are getting analyzed and ma-
a deceased person Augmented reality Artificial intelligence can be used to lsquostimulatersquo
takes over our lives
Brains can become digital data and we can live on forever
CULTURE
TREND TO
FROM TO EXPLORATION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
COMPETITIVE ANALYSISAND STRATEGY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
1000Memories
Bcelebrated
GoneTooSoon
Hepbizimle
infibondKeepTheirMemoryAlive
Legacycom
Life Book
Memorial Matters
Rememberedcom
RememberWell
YouMatteredcom
Afterwordscc
Dead Manrsquos Switch
GhostMemo
MyGoodbyeMessage
ThoughtsBeyond
ToLovedOnes
BestBequestcom
PartingWishes
USLegalWillscom
Capsoole
Chronicle of Life
Cirrus Legacy
DocuBank
Estate Assist
Estate Map
Eterniam
GEN-ARC
MyCyberSafe
PassingByecom
SecureSafe
The DocSafe
WebCease
Everplans
Heart2Soul
My Wonderful Life
MyMoriam
Protect Their Memories
The Voice Library
Vuture
Departingcom
Funeral Finder
COMPETITOR ANALYSIS
ONLINE MEMORIALS
FUNERALPLANNING
PRE-DEATH PLANNING
FINANCELEGAL
DATAASSET STORAGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EXISTING
SOON TO BE
DIGITALAFTER-LIFECUSTOMERSEGMENTS
People preparing for death
Friendships
Family members
Funeral services
Sudden Death
Military troops
Risk takers
Sick people
Unexplained deaths
Baby boomers
Gaming groups
REFUSING
Brain dead
Obese people
Suicidal people
Anti social-network users
Abortion
Infants and children
Impoverished
Religious sects
Christian scientist
UNEXPLORED
Pets
Missing Children
Supernatural believers
Holograms
Cloning
3D printing
Terrorists
Accidental Homicide
Murder
Chocolate
Tattoos
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
CUSTOMER SEGMENT INTERACTIONS MODEL
LIVING TO LIVING LIVING TO DEAD DEAD TO DEAD
DIGITALPHYSICAL
SOCIAL
DIGITALPHYSICAL
SOCIAL
DIGITALSOCIAL
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE IMPACT DIAGRAM
LLL L -
LD
DD
Living to Living network
LD- Living to Dead network
DD- Dead to Dead network
HIGH IMPACT
LOW IMPACT
SHORT TERM LONG TERM
SWEET SPOT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SWEET SPOT
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSESbullNo more need for ldquoclosurerdquo
with death
bullNetwork expansion
bullPeople wonrsquot be forgotten
bullCan continue to have an
impact on the world- past
physical life
bull Entertainment
bullQuestionable morals
bullCreepy
bullCould become overwhelming
(too much to keep track of)
bull Lives could become overly
curated amp unauthetic
bull Technology isnrsquot currently
diffused Could separate ppl
withwithout access --gt gaps
bullBrain hacking
bullReligion (god complex)
bullUnintended consequences
bullSystem abuse
bullPeople might to start
feeling invincible and
become reckless
bullAlleviate feelings of fear
about death
bullPsychatric benefits
bullCurate your life and be the
best version of yourself
bullEducational potential
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
OPPORTUNITY STATEMENTHow might we use social networking to blur the line between life and death opening up limitless ways to connect and build relationships
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
VALUE PROPOSITIONFOR Social Butterflies Book Worms and Love Birds
WHO want to connect with people beyond physical life
BLUR provides an opportunity for virtual connection with historic figures as well as an opportunity to continue a personal virtual existance
UNLIKE existing social networks
BLUR creates a new dimension of reality through continued virtual life after physical life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ATTRIBUTES MATRIX
HIG
H-T
EC
HL
OW
-TE
CH
LIBERAL
Doctors
Bruce WillisCONSERVATIVE
Teachers
Mid-Wife
Bakers
Politicians
Pilots
KidsEngineers
Mel Gibson
PriestsBoomers
Artists
Terminally Ill
Millenials
Designers
Miley Cyrus
Futurists
Science Geeks
CHANGE IS EXCITING
CHANGE IS INTERESTING
CHANGE IS ACCEPTABLE
RESISTANT TO CHANGE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ARCHETYPE SEMANTICS
INTROVERTS
TRADITIONALISTS
SAVER
RELIGIOUS
DEPENDENT
EXTROVERTS
FUTURISTS
SPENDER
NON-RELIGIOUS
INDEPENDENT
EXCITINGINTERESTINGRESISTANT ACCEPTABLE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
DIGITAL AFTERLIFE SYSTEM DIAGRAM
ADVERTISING
USERS SOCIALMEDIA
TECH
DIGITALPLATFORM
STAKE-HOLDERS
PHYSICALSPACE
Living
communication
investmentrent
edu
cati
on
branding
awareness
visi
bili
ty
access
maintenance
impr
ovem
ent
RampD
LifeCuration
Transition
Choice
Hardware
Software
Networks
Delivery ServerPoliticiansHomeOffice
Classroom
Entertainment
Investors
Dead
Modified
Selective
Immersive
Upgrade
dysfunctional
curious
grieving
agnostic
photoshop
appearance
from living to deadrecent
resurrected
new parts
physical
holograms
chip implants
prosthetic
devices
cyborg
data collection
updates
telepathy
mind to mind connection
concert venues
live shows
continuance
end
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
NOW SOON
VP SPTwitterFacebook Instagram
NEXT
follow
VP = Virtual Personalities
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
HologramsHololensGlasses
education
lectures
connect with friends
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
VP = Virtual Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VP
follow
education
lectures
debates
FUN ENTERTAINMENT
PLAY
Enables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
follow
education
lectures
debatesEnables people to talk to learn from deceased celebrities scientists
Not actual brain data only recreated personalities
FREE
debatesRETHINK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
debatesRETHINKSP
connection with the dead
+ new technology + comfortable level
Stay alive
real
actual people
connected brains
SP = Scanned Personalities
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
SP
connection with the dead Stay alive
real
actual people
connected brains
SP = Scanned Personalities
Enables people to talk to actual deceased people
Actual brain data collected before death
PAID
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
VPfollow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
NETWORK EXPLANATION AND STRATEGY
connection with the dead Stay alive
real
actual people
connected brain
follow
HologramsHololensGlasses
education
lectures
connect with friends
debates
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
REFRAMING THREE LENSES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP SOCIAL
BLUR
Snapchat
Viber
Google+
HIGH IMMERSION
LOW IMMERSION
HIGH REACHLOW REACH
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP EDUCATION
BLUR
DeadSocialorg
Wikipediaorg
Madame TussaudrsquosWax Museum
Ancestryorg
HIGH ACCESSIBILITY
LOW ACCESSIBILITY
HIGH EFFECTIVENESSLOW EFFECTIVENESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
POSITIONING MAP RELATIONSHIPS
E-Harmony
SnapchatMatchcom
HIGH AUTHENTICITY
LOW AUTHENTICITY
HIGH INTIMACYLOW INTIMACY
BLUR
Tinder
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
ACCESSIBILITY
HIG
H EFFECTIVEN
ESS
INTIM
ACY
BLUR MARKET POSITION
AUTH
ENTICITY
IMM
ERSION
HIGH
LOW
REACH
MA
RK
ET
RE
AC
H
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BUSINESS CANVAS DIGITAL AFTER LIFE
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMERRELATIONSHIPS
CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
REVENUE STREAMSCOST STRUCTURE $
Hospitals (brain scanning)Death Service CompaniesVarious social media platforms
Physical office spaceHuman resourcesInfrastructureBlurrsquos virtual landscapeExisting social networks
Software developmentAlgorithm creationAdvertising Concept development
Fixed CostVirtual landscape supportHardwareSoftware costs (equipment)
Premium feesScanning service fees3rd party feesAdvertising
Community drivenUser customizationSelf-service
AppSocial mediaVideosVirtual landscapeBrain scan centersWord of mouth
Social Butterfly
Book worms
Love Birds
Enable transcendentalcommunication with others
Provide virtual interatcionwith historic figures
Facilitate relationships with artifical intelligence
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER DEVELOPMENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoThe thing that scares me the most about
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
the mostldquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoI am not afraid of death
afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
USER INTERVIEW QUOTES
ldquoMaybe its not so scary if I could leave stuff behindrdquo
ldquoThe thing that scares me the most about dying is not being with my familyhellip sharing my life with them Thatrsquos what matters to me the mostldquo
ldquoI am not afraid of death My aunt died of cancer I am afraid of the pain before dyingrdquo
ldquoI want to leave behindsomething that is relevantrdquo
ldquoWHAT MADE HIM LAUGHrdquo
ldquoThe reason we value life is because it endsrdquo
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
KEY INSIGHTS OUR USERS
WANT TO BEREMEMBERED
WANT TO BEWITH FAMILY
WANT TO KNOWFAMILY HISTORY
WANT TO FEELACKNOWLEDGED
DONrsquoT KNOW WHATIS NEXT AND FEAR
TH E UNKNOWN
WANT TO KNOWMORE ABOUT
FAMILY HISTORY
ARE AFRAID OFBEING LEFT BEHIND
WANT TO ASKINFLUENTIAL PEOPLE
QUESTIONS
WANT AN OPPORTUNITY TO
GET CLOSURE
WANT TO FEEL SATISFIED WITH THEIR
TIME ON EARTH
WANT OTHERS TOFEEL PROUD OF THEM
DONrsquoT WANT TOLEAVE OTHERS
BEHIND
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
EDUCATION
BOOKWORM
SOCIALBUTTERFLY
LOVEBIRD
SOCIAL RELATIONSHIP
THREE USER GROUPS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
NAME Albert EinsteinAGE 136BORN IN Ulm GermanyPROFESSION ScientistDEFINING QUOTE
ldquoImagination is more
important than knowledgerdquo
PERSONALITY peacefulfunnyopen minded
KEY MOTIVATORS understanding the rules ofthe universechanging the world
EXPECTATIONSinfluence the futuresharingspreading his knowledge
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
Publishes a
new paper on
blog
Gives a lecture
for elementary
students
Exchanges
new findings with
Isaac Newton
Open chat session
disscusses research
Scheduled
meeting with president
Obama to disscuss
the future of education
Meets up with his
great grandchildren
and tells them about
his life
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Worries of living people
Questions about the universe
Questions about his life
Teaches science and physics Thinks about a new government modelWorks together with important leaders of the worldgives them advice on what things could look like
Sees the world from different perspective
Has seen a whole decade and gained a lot
Feels connected to the living
German nazi- historyNo physical body Everyone he loved diedterrorism
Is still very well known all over the worldHis theory is in use and is being augmented
Likes that he still has an impact on the worldLoves teaching
Concerns about science and religion
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BOOK WORM
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 23BORN IN EgyptPROFESSION StudentDEFINING QUOTE
ldquoItrsquos like a living tombstonehellip itrsquos a lasting legacyrdquo
PERSONALITY -Inquisitive-Curious-Studious
KEY MOTIVATORS -Willingness to learn-Knowledge-Experiencing the new
EXPECTATIONS -Is fascinated by technology and wants to try new things-Wants his findings to influence future
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPAND GETS READY
GOES TO HIS LAB
DISCUSSES HIS RESEARCH WITH EINSTIEN
GETS NEW IDEASTARTS WRITING HIS PAPER
RETURNS HOME AND RELAXES
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Doesnrsquot make much moneyNo fame
Is still waiting for a breakthrough idea
Scholarship for collegeTutors children in maths and science
New videos of inven-tions
Science journals and magazines
Sci-fi moviesThe Big Bang Theory
His theories and assumptionsAttends science events and fairs
About the world and all that it has to offerNew technological advances
Latest trends in Sci-ence and Technology
Rock MusicDiscussion with peers
about his work
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
NAME Steve JobsAGE 60BORN IN San Francisco USAPROFESSION InventorDEFINING QUOTE
ldquoStay hungry Stay foolishrdquo
PERSONALITY
-Intelligent-Entrepreneurial-Egoistic
KEY MOTIVATORS
-Design-Perfection-Meditation
EXPECTATIONS
-Finish everything he had left incomplete-Become CEO of Apple again
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPATTENDS APPLE
CONFERENCE
TEACHES A
CLASS AT SCAD
WORKS ON A
PIXAR PROJECTEATS SUSHI
ATTENDS A
CHARITY GALA
SPENDER
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Cancer
Seeing Applersquos new products
He hates the Apple Watch
A new perspective on life
A chance to teach
A chance to change Applersquos vision and create
new products
His children grow up and go to
college
Applersquos employees and his
friends Tim Cook and Johnny Ive
Colleges and schools (since he is
teaching design)
He suports others with cancer and pacifies them about dyingHe is running Apple and Pixar again
He feels relieved to be blurred back
Rumours about Google
building cars and robots
Apple shares going 50 up
since he is back
Pixar creating a new movie called Inside Out
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
SOCIAL BUTTERFLY
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUSAGE 21
BORN IN Vietnam
PROFESSION Enterpreneur
DEFINING QUOTE ldquoDont take life for granted
YOLOrdquo
PERSONALITY -Excited-Happy
-Interactive
KEY MOTIVATORS -Gossip
-Staying Connected
-Selfies
EXPECTATIONS -To talk to as many people
as possible
-Learn from others
-Social networking
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP WORKS FROMHOME
TRIES TO GET ADVICE FROM STEVE JOBS
DEVELOPSPRODUCT IDEA
CREATES NEWDESIGNS
MAKES PROTOTYPES
SPENDER
DEPENDENT
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Keeping quiet
Asking too many questions
Love for chocolate chip cookies
Social acceptance
Emotional support
Awards
Natural environments
Diverse friends
Different cities while traveling
TEDTalks
ldquoLife is short so you should enjoy itrdquo
She never says no to an adventure
Friendly people matter to her
Good advice from experienced people
Gossip
World events and news
Hears about parties
Latest trends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
SAVER
RELIGIOUSAGE 89BORN IN Los Angeles CAPROFESSION ActressDEFINING QUOTE ldquoThey will only care when you are gonerdquo
PERSONALITY -Sexy-Beautiful-Insecure
KEY MOTIVATORS -Admiration-Personal Connections-Acceptance
EXPECTATIONS -To have fun-Find meaningful relation-ships
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UP GETS READYMAKE UP
TEACHES AT AN ACTING SCHOOL
HAS A BLURDATE
GOES FOR AMOVIE
ATTENDS A PARTY
SPENDER
DEPENDENT
TRADITIONALIST
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Drug AbuseDepression
Dying too early
Increased FameMoney
Different Trendy Outfits
Handsome fellasPsychiatrist
Classy partiesAll the new filmstars
She is going to meet a nice guyAttends the Oscars
Upset about the newfound famous actorsExcited about the SELFIES
Gossip about her pastObsessions from fansWhat other celebrities
are saying
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
LOVE BIRD
INTROVERT
TRADITIONALIST
SAVER
RELIGIOUS
DEPENDENT
SPENDER
AGE 62
BORN IN Michigan USA
PROFESSION Retired Teacher
DEFINING QUOTE ldquoNot being
with my family is what scares
me the most about dyingrdquo
PERSONALITY Optimistic
Sentimental
Nurturing
KEY MOTIVATORS Family Connection
Legacy-Keeping
ClosureAcknowledgement
EXPECTATIONS Authenticity
Easily accessible
Easy to understand
True connection
DAY IN THE LIFE
NON-RELIGIOUS
FUTURIST
INDEPENDENT
EXTROVERT
ATTRIBUTES
WAKES UPCALLS HERDAUGHTER
VISITS HERMOM AT THECEMETARY
VOLUNTEERSAT SCHOOL
CHATS WITHHER MOM ONBLUR ABOUT HER DAUGHTER
DINNER amp NETFLIX
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THINK amp FEEL
SAY amp DO
PAIN GAIN
SEEHEAR
EMPATHY MAP
Friends familyneighbors lots of moviesHouse of Cards anything
good on netflix
Watches CNN keeps upon current news
Family gossipCommunity gossip
Traveling and enjoying retired life Takes cooking classes reads good books
getting alzheimers wants to keep her family close
community servicemisses her daughter
afraid of losing her family
technology confusion
Her family and friends mean everythingto her Especially family
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRAND amp NETWORKVISION
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
BRANDING WHO ARE WE
BLURerasing the line between
Life amp Death(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLURLIFE MADE LIMITLESS
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR INTRODUCTION VIDEO
Life is short
Life is also about being connectedWhat if you could build relationships in a virtual space with people who have passed on
In a network that would keep you endlessly connected
Introducing Blur A social network that invites you friends and family to continue your legacy without a time limit
So stop worrying about your short time on earth
It can be endless Blur Life made limitless
You could geek out with Steve Jobs learn how to sing with Whit-ney Houston or date Marilyn Monroe
But most importantly Life is about living
What if you too could live past your biological time clock in a virtual space
but thats about to change So what is life really about Amazing individuals from the past like Albert Einstein Martin Luther King Jr and Coco Chanel
Life is about being inspired So What if you could interact with people that inspire you the most
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE We are passionate about facilitating connections
between people no matter what their physical state
may be
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE We create limitless opportunities to connect
people with one another
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
OUR VISION
We want to blur the boundaries between life and death by creating a seamless transition giving people an opportunity to have a continued presence after their physical life ends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
trendsVirtual Reality
Artificial Intelligence
Social Networking
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE We are passionate about facilitating connections
between people no matter what their physical state
may be
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE We create limitless opportunities to connect
people with one another
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
OUR VISION
We want to blur the boundaries between life and death by creating a seamless transition giving people an opportunity to have a continued presence after their physical life ends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
trendsVirtual Reality
Artificial Intelligence
Social Networking
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE We create limitless opportunities to connect
people with one another
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
OUR VISION
We want to blur the boundaries between life and death by creating a seamless transition giving people an opportunity to have a continued presence after their physical life ends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
trendsVirtual Reality
Artificial Intelligence
Social Networking
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
OUR VISION
We want to blur the boundaries between life and death by creating a seamless transition giving people an opportunity to have a continued presence after their physical life ends
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
trendsVirtual Reality
Artificial Intelligence
Social Networking
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
trendsVirtual Reality
Artificial Intelligence
Social Networking
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHO ARE WE
BLUR social networkIS THE ONLY
THAT ALLOWS
AFTER DEATH
TWO-WAY INTERACTION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLUR SERVICE BLUEPRINT
PAIN POINTS ampSOLUTIONS
PHYSICALARTIFACTS
CUSTOMERACTIONS
FRONT STAGEACTIONS
BACK STAGEACTIONS
SUPPORTINGPROCESSES
BEFORE DURING (basic service) AFTERDURING (PREMIUM SERVICE)
VR Device
Device percievedas intrusive
Offer smartphoneapp as alternate
WearsVR device
BLURSoftware
User database
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
BLURSoftware
Advertisingsystem
BLURSoftware
Advertisingsystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
AnalyticsSystem
BLURSoftware
User databaseAI
Payment systemAnalytics
BLURSoftwareDP libraryAnalytics
system
BLURSoftware
AI
BLURSoftware
AI
BLURSoftware
VideoProduction
Createsaccount
SharesFacebook
data
Addssuggested
friends
AccessesBLUR
Invites DigitalPersonality (DP) to BLUR
Receivesinvite
Chats aboutscience
Asks aboutan exam
Suggestsanother DP
Receivesinvite
Answersquestions
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Analyzedata
(BLUR staff)
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Collect ampanalyze user
data
Interacts (BLURS) with
DP
Runs out ofBLUR time
Runs out ofBLUR time
Viewsadvertisement
Viewsadvertisement
Purchasespremiumservice
Searches DPlibrary (full
access)
Sets upPremiumAccount
Invites DPto BLUR
Invites friendsto BLUR
Receivescontact from
DP
BLURSwith DP
BLURSwith DP
Leavespremium DP
chat
Signs outof BLUR
RemovesVR device
Reflects onexperience
Receivesinvites to
BLUR(friends)
Views BLURldquohow tordquo
intro video
Discovers BLUR throughmesage from
a friend
VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR Device VR DeviceVR DeviceVR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
VR Device
PotentialSurrogate
Prefers to startovernew
Allow customaccount creation
Perceive videoas waste of time
Include a skipoption
Potential shockfactor
Offer viewableinteractions
Annoyed withlack of access
Offer premiumoption
Provide accessand control ofpersonal datacollection
Intrusiveadvertisement
Skip ad option
Authenticityof personal data
Request accessto add new DP
Difficulty locatingnew DPrsquos
Asks customers to share theirexperience
Reflects onnegative experience
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BRANDING WHAT IS IT LIKE
BLURprototype
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
1
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
1 2
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
1 2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
1
4 4 4
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
1
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
1 2
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
1 2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
1
4 4 4
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
1 2
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
1 2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
1
4 4 4
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
1 2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
1
4 4 4
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
1
4 4 4
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
1
4 4 4 5
2 3
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
1
4 4 4 5
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
1
4 4 4 5 8
2 3 67
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
BLUR PROTOTYPE MAP
ALLIE BLUR USER
PRI DIGITAL PERSONALITY
1 WearsVR device
2 AccessesBLUR
3 Invites DigitalPersonality (DP) to BLUR
4 Interacts (BLURS) with
DP
5 Runs out ofBLUR time
6 Purchasespremiumservice
7 Sets upPremiumAccount
8 Signs outof BLUR
9 RemovesVR device
1
4 4 4 5 8
2 3 67 9
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
PROTOTYPE FOLLOW UP QUESTIONS
How do you feel about using virtual reality
If you had access to blur who would you want to talk to
Would you be interested in becoming a digital personality
What is your first impression
Yes WhyNO
BLURLIFE MADE LIMITLESS
Would you personally sign up for BLUR
Yes WhyNO
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FEEDBACK
Are interested in becoming a Digital Personality
ldquoThis would help
me on research
papers How
realistic would it
berdquo
ldquoSo that if
something
happened to me
my loved ones
could say
goodbyerdquo
ldquoNot sure Irsquod
rather have other
people use it
first and then figureout how I feel about
itrdquoldquoWeird
But
Intriguingrdquo
ldquoScaredrdquo
40ldquoGoodrdquo
ldquoIrsquom afraid
what might
happenrdquo
Would Sign Up for BLUR
90
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
FINAL VIDEO THE NETWORK AS A PROCESS
BLURNETWORK VISION
(SPRING 2015) DMGT 720 SOCIAL NETWORK DEVELOPMENT ALLIE R PRIYANKA B JULIANE S MIKE B
THANK YOU