Bo Dahlbom

transcript

Bo Dahlbom

Professor at the IT University in GöteborgScientific Director at Sustainable InnovationMember of the Government IT advisory boardBook: Sveriges framtid, Liber 2007www.viktoria.se/dahlbom www.sust.se

Bo Dahlbom

The modern miracle

1800 200017001600150014001300

200 000

150 000

100 000

50 000

Gnp per person in Sweden

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The benefits of growth

Less toil, misery, starvation, poverty

Meaningful work, better living, good food

Healthcare, education, culture, play

Longer, healthier, richer, spiritual life

Life is getting longer

1800 200017001600150014001300

80 år

70Average life expectancy in Europe

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Technical evolution, constant change

More trade, travel, transports

Stress, competition, exploitation

Pollution, resource depletion

The Price for Growth

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• The personal computer (1985) – documents

• Internet (1995) – email, www

• Google, Web 2.0 (2005) – innovation

• Mobile office (2008) – market, meetings

Major Changes

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Explosion

A Fantastic Technology

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Globalization: a world without borders

Automation: work tasks disappear

Commercialization: the market is expanding

Systemization: everything is connected

Rationalization: innovation and competition

The Impact of Internet

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The world becomes one, differences reduce

China is the factory of the world

Bangalore is the office of the world

Global warming, pandemies, terrorism

Globalization

Swedish Trade

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Mdr kr

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Machines emptied the country, gave us work in the factories in the city

Computers emptied factories, gave us work in the offices

Internet is emptying offices, giving us all work on the market

Automation

Automation in Sweden

1860 1930 1960 2000 2010

Farms Factories Services

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From production to commerce

Sales, negotiation, contracts

Markets, media, meetings

Public sector as purchase office

Commercialization

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The public sector

• Public sector and business change together

• From factory to market (purchase)

• Customer orientation and competition

• Automation, outsourcing and privatization

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From local information systems to global social networking and a global market system

Systems for commerce, finance, logistics, labour, energy, healthcare, education, defence, security, environment, media, tourism, politics

Systemization

Intelligent grids

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Automated services and self-service

Mobile and distributed, personal services

National (global) expertise for strategy, purchase, development and evaluation

Service society

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Market, competition, knowledge

Business intelligence, benchmarking

Efficiency, innovation, diversity

Results, increasing demands, faster

Rationalization

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We measure, test, calculate, compute, small and big things, body states, the market, the earth, the athmosphere

We overview, plan and automate, make more efficient, calculate, our lives, families, cities, societies, world economy, climate

We know so much

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The Old Company

• A society of its own, a well organized centre for production and distribution, a factory

• A well defined, autonomous organization, with its own goals, values, and quality control

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• A losely connected, distributed and mobile sales force, with a web site

• An innovative service network, adapting to market and customer movements and demands

The New Company

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A global market, big cities, Internet

Centralized states with a small public sector, focusing on purchase

A working life with commerce and an everyday life with shopping

The New Society

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From production to commerce, from country to city

In 1800, 3% of us lived in cities In 1900, 13% of us lived in cities In 2000, 50% of us lived in cities

Life on the market is life in the city

Life on the Market

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A networking society

• We used to work in factories with working hours, leisure, unemployment, education, working life, retirement

• We used to have positions, definite tasks to perform in production or administration

• Now we take iniatives, increase sales, are innovative, change oriented and networking

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User participation, competent amateurs

Prosumers – Wikipedia, weblogs, MySpace, YouTube, Facebook

Flexible cooperation, open innovation, user innovation, mashup corporations

From information society to noise society

Web 2.0

Users innovate

Consumers innovate

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• Lego Mindstorms, Lego Factory

• Procter & Gamble Connect+Develop

• Communities and founder populations

• Innovation as Consumption

Organized open innovation

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cocktail-party

Life is a

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Please, sit down!

School begins

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The new competence

• We used to be competent workers, skilful, dependable, diligent, punctual – we were labourers, performing services

• Now we are expected to understand the processes, the business idea, the customers, strengths and weaknesses, vision and mission – we are all becoming managers

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Knowledge as traditional craft

Knowledge as industrial production

Knowledge on the market

Focus on innovation

The new knowledge

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• Future interested

• Work life oriented

• Customer focused

• Socially integrated

Schools that change

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Please, wait!

Swedish Healthcare

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TV on the web, googling knowledge, global media, web university, mobile life, electronic communities, chatting, twittering, paying taxes on Internet

But healthcare is still batch with telephone hours, appointments and waiting rooms as if nothing had happened

Life is online

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Globalization and Automation

Automated services, self-service

Mobile and distributed, personal services for everyday healthcare

Global expert diagnosis and treatment

Healthcare as Service

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• From repair visits to service contracts

• From manual craft to process control

• From experience to information science

• Personalized healthcare

Healthcare online

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Healthcare on the market

• Mature citizens, experienced amateurs

• It’s your health – Google Health

• From collective health to individual consumers

• Shopping for health

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Technical development and competition force us to innovate, produce and consume more and more effectively, running faster all the time

Tempo, Tempo

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• Taking position on a global market

• Continuing automation, cost cutting

• Customer relationship management

• System competence, system innovation

• Competitive competence, intelligence

Challenges

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• Technological foresight

• Market intelligence

• Plug and Play

• Market innovations

TCT Challenges

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• Clean technology, nano, bio, Moore’s law, bandwidth

• Internet: video, web 2.0, mashup, web 3.0, semantic web, push, structure, consumer office

• Radio: rfid, nfc, gps, m2m, Internet of things

Technology foresight

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• Focus on sales and innovation

• Use your customers to innovate

• The enterprise as a project

• Internet, Internet, Internet

Strategy for change

Global Warming

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Either or…

• Slow down, go back, park the car, use your bike, live locally

• Use technology and growth to create opportunies for change

• Move faster on a fantastic growth market, clean tech, new solutions

Plug-in Hybrid Electric Vehicles

Smart grid and Electricity 2.0

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• Ideas, Competition, Trade

• Ecologic abundance: consumer society

• Short generation time: trends and fashions

• Founder populations: innovation arenas

An innovation society

Sustainable Innovation

Swedish companies and the Energy Agency in cooperation, innovating services for everyday energy efficiency

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Hector Ruizs, AMD

”In today’s world it is really important for business leaders not only to have an idea about what their business is all about, but to have a passion for something that is meaningful.”

The Human Project

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A life dominated by products and services

Technology and market shapes our lives

Companies rule our everyday activities

A closely knit society, a web of dependencies

Market Society

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Mature customers on a mature market

Communities of responsible amateurs

Active, engaged co-workers

Internet and cognitive marketing

A Mature Market

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Responsible companies

Active co-workers

Brands with sense

Sustainable communication

Activate your Brand

Early experiments in transportation

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Raise your eyes

Say yes to change

Go on expeditions

Strategy for survival

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The Future

We are building

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