Bob Fowler Creative

transcript

BOB FOWLER CREATIVE

Opinion: the creative journey starts with... listening, observing.

( OZACTIVE )

then creating

LEFT brain / RIGHT brain

Charles Furey on such notable products as the Safe-N-Sound child crash restraint seat and the Sebel Integra Stacking chair (137million units sold) and Kim Swarbrick to design the S80 OneDesign Race yacht of which 137 were built and exported.

Commercial Creative communications gave me the opportunity to work on the development of many international brands; starting from my first advertising account P&O, later Christian Dior’s Poison launch, Malaysia Airlines, Radisson Hotels, Aprilia and Moto Guzzi motorcycles, Ayers Rock resort complex, KLM, Volvo, Renault,Norwegian Capricorn Line, leading to 14 years with with Sarina Bratton founder CEO of NCL and later Orion Expedition Cruises in my role as “cre-ative and brand custodian”. A company that has now been sold internationally.

My skills are commensurate with the types of projects I work on. IT savvy in enterprise architecture, web design and data base strategies and competent in Adobe CS6 creative suite enables me to have a hands on approach to creative and the execution of creative assets of graphic design, photography, video (food travel fashion) and advertising content in all forms of production across all media channels.

With a clear vision of database strategies I have the luxury of understanding how to applying creativity to digital channels.

What can I offer? Solutions to new challenges that are economically, environmentally and creatively engaging. A comfortable fit with my passions and belief system.

engaging, customer centric creative is everything ... the ability to do it is paramount.

Bob FowlerDip Ind Design.

Accredited National Geographic Photographer

In a world of saturated communications, complex push/pull social media and unclear big data ethics topped with 24/7 sound-bites, it’s understandable that a consumers exposure to thousands of messages per day* become cortex culled with only a few signals penetrating the frontal lobe. Even fewer exposures will achieve some kind of response, based on com-prehension, motivation and engagement even less will see relationships develop and money move to justify the ROI.

Identifying the right strategy, creating the great idea, and finding the right channels for delivery has served my clients well in launching new products, finding new markets or dusting off and relaunching old ones..

However past successes are only foundations not answers.

For ten years I was an external new brand and product development consultant to Unilever as part of a new Unifoods team that engineered brands and products for the hospitality industry. The other side of my brain serviced more tangible endeavors...as founding CEO of an engineering R&D company (MST) researching sewage mining technologies, working with James Cook University. Leading to consulting projects with NSW Parks and Wildlife and environmental agencies on environmental issues and development of other technologies currently used up and down the seaboard of Australia.Industrial design was also a founding creative passion prior to embracing the dark side ( Advertising ). I had the honour of working/designing with the famous

IN A NUTSHELL

THE EVOLUTION / in expeditions

W hether you are watching waterfalls in New Zealand, climbing King George Falls

or snorkelling in Milne Bay, it is always nice to return to the luxurious Orion.

Part of the onboard experience is to indulge in the specialty treatments we

have on offer.

Enjoy a pampering facial, relaxing massage, beauty or body

treatment and then float into dinner looking fabulous with a new hairstyle.

All prices are in Australian Dollars and include GST. Prices effective from May 2010.

indulge

ORIO2499_SPA_8PP_DOMESTIC.indd 3 19/07/10 10:26 AM

INDULGENCE / in design

POSITIONING / a new brand

A path

less travelled . . .

There's a side to the Kimberley rarely seen - a side of breathtaking beauty

best accessed from the sea. Orion is Australia's first five-star expedition

cruise ship, her voyages offering magnificent waterfalls and flame-red land-

scapes: not just views, but experiences. Reminiscent of a private mega-yacht,

Orion's guests are few, just 106, attentively cared for by 65 crew. Share in our

expeditions, from here to the Great Barrier Reef and Antarctica, discovering

old worlds in a new level of luxury.

It is in our nature to explore!

Information and reservations: please call 9033 8777(Sydney) 1300 361 012, visit www.orioncruises.com.au or see your travel agent.(OZ

uORIO0333 Cruise pass Kimb 21/2/05 1:57 PM Page 1

A path

E A S T T I M O R

Exper ience a wor ld of contras t wi th an Or ion Expedi t ion .

F rom the Portuguese co lon ia l her i tage of D i l i in Eas t Timor

through to age old aboriginal rock paintings on Melville Island, our

destinations tread paths less travelled. Board Orion’s Zodiacs,

land on remote beaches and explore rugged gorges, inlets and

waters famous for an abundance of wildlife. These 10 night voyages

are real hands-on expeditions

designed for people seeking

the experience of a lifetime.

Information and reservations: please call 9033 8777(Sydney) 1300 361 012, visit www.orioncruises.com.au or see your travel agent.(OZ

John Banagan/Lonely Planet Images

ORIO0343 Trav Vact Kimb/ET 4 10/3/05 4:20 PM Page 1

A path

There's a side to the Kimberley rarely seen - a side of breathtaking

beauty best encountered from the sea. Board Orion's Zodiacs

and explore the Kimberley's many rugged gorges, art sites,

waterfalls and flame-red landscapes. Not just views, but

experiences. Reminiscent of a private mega-yacht, Orion's guests

are few, just 50 couples attentively cared for by 72 crew. Share in

our expeditions from here to Papua New Guinea and Antarctica,

discovering old worlds in a

new leve l of luxury. I t i s

in our nature to explore.

See your regular travel agent or call 9033 8777 (Sydney) 1300 361 012, visit www.orioncruises.com.au

ORIO0614_Vaca&Trav_Kimb 13/9/05 9:51 AM Page 1

WORKING / for Government enterprises

GOAT ISLANDE X P R E S S I O N O F I N T E R E S T

SYDNEY HARBOUR NATIONAL PARK

E X P R E S S I O N O F I N T E R E S T

I N N E R S O U T H H E A D P R E C I N C T S INCLUDING GREEN POINT

AND STEELE POINT

GAP BLUFF

NICE WORK / in leisure

HARDWORK / Brand recovery

SALESMANSHIP / product launches

photography/graphics

food and life

COMPLEX camera skills

ANIMALS @ random

Romance

©Secret Sydney

bob fowler 0404852510 ozad@ozad,com.au

( OZACTIVE )

Ethics as a bell

SOCIAL comment

Bob Fowler Creative

Documents