Bologna Mice Analysis

transcript

BOLOGNA MICE DESTINATION

CULTURE BRAND DESTINATION NETWORK PROCESS LOVE

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KEY FACTORS

CULTURE

ITALIANS USED TO DO IT BETTER... CHANGE OR DIE

TOGETHER WE ARE STRONGER

IS OUR BRAND COMMUNICATION INCISIVE?

DESTINATION

STRATEGIC LOCATION

AIRPORT HUB

HOTEL INVENTORY

TRAIN HUB

NO DIRECT CONNECTIONS TO FAIR DISTRICT

BRAND... WHAT DO REALLY PEOPLE KNOW ABOUT BOLOGNA ABROAD?

LEAD THE WAY CREATING AN INNOVATIVE MODEL

NO SINERGY BETWEEN PUBLIC AND PRIVATE ACTORS

UNIVERSITY

FOOD CULTURE

MOTOR VALLEY

SMART CITY APPEAL

COMPETITIVE SET

LOSE KNOLEDGE ECONOMY OPPORTUNITIES

REMAIN SMALL-TOWN

OPERATORS (HOTEL+PCO) DO NOT HAVE A COMMON VISION

NETWORK

LET’S TALK TO EACH OTHER MORE OFTEN

PROCESS

TRASPARENT

LOVE IS MAIN MOTIVATION

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