BOOK REVIEWBusiness Model Generation

Morgane NETO – MICNI Gobelins

THE AUTHORS

Yves PIGNEURComputer scientist & Professor of Management Information Systems

Alexander OSTERWALDE

RBusiness theorist, journalist

& Consultant

“A business model

describes the principles of how an organization

creates, delivers, and captures value.

BOOK OVERVIEW

1. Canvas2. Patterns3. Design4. Strategy5. Process6. Outlook

1.BUSINESS MODEL CANVAS

How can I visually represent my business model ?

2.PATTERNS

What business model I am the closest of the 5 ?

THE LONG TAILwith LEGO

Factory example

GOOGLE, a free business model

3.DESIGN

How to use design methods for building my business model ?

4.STRATEGY

How to use the strategic areas to optimize my business model ?

EXAMPLES OF CRITERIA TO RATE

REVENUE STREAMS

We take income before committing costs 1 2 3 4 5

Our revenue streams are diversified 1 2 3 4 5

COST STRUCTURE

Our costs are predictable 1 2 3 4 5

CUSTOMER SEGMENTS

We regularly have new customers 1 2 3 4 5

5.PROCESS

What are the 5 steps to create an innovative business model ?

YOU HAVE TO

mobilize prototype manageunderstan

d deploy

6.OUTLOOK

To go further with 5 topics

Feedback !_ +

Get to the pointVery theoretical book

Examples & Visual,Methods & Workshop,

TestimonialsGreat design

Thanks!Any questions ?

Morgane NETO – MICNI Gobelins