botanical therapy positioning chart · botanical therapy positioning chart a HAIR AND SCALP hair...

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botanical therapy positioning chart a

HAIR AND SCALP

hair and scalp treatment TIME: 45–60 minutes RECOMMENDED SERVICE PRICE: Same as single-process hair color service

Essential full care for truly beautiful hair — and a spa for your senses. Begins with a restorative scalp balance or scalp detox treatment and ends with a transformative moisture or repair treatment. Your hair will look healthier and shinier — and feel luxuriously soft and silky.

SCALPSCALP CONDITION ELEMENTAL NATURESM PRODUCT RESULTS BEFORE AFTER PLANT-DERIVED INGREDIENTS HOME CARE PRODUCTS

scalp balance treatment TIME: 10 minutes RECOMMENDED SERVICE PRICE: 50% of single-process hair color service

dry

Dry patches, overall dryness or small and dry flakes

infinity/air

scalp remedy™ conditioning concentrate

· Conditions dry scalp

Tiny, dry flakes Dry flakes removed; balanced moisture level

Conditions scalp with aroma-therapeutic essential oils:

· Cedarwood · Patchouli · Vetiver

red and irritated

Redness and/or irritation, sensitivity

fire

scalp remedy™ soothing concentrate

· Soothes red and irritated scalp

Redness/irritation Soothed/calmed scalp

Soothes scalp with aroma-therapeutic essential oils:

· Lavender · Blue camomile · Rose

oily

Excess sebum, large oily flakes

water/earth

scalp remedy™ purifying concentrate

· Purifies oily scalp

Excess sebum Excess sebum removed; balanced oil level

Purifies scalp with aroma-therapeutic essential oils:

· Rosemary · Tea tree · Orange

scalp detox treatment TIME: 10 minutes RECOMMENDED SERVICE PRICE: 50% of single-process hair color service

congested

Excess sebum, accumulated dead skin cells, product build-up and clogged pores

water/earth

scalp remedy™ intense detoxifier™

· Removes build-up

· Exfoliates the scalp

· Creates ideal foundation for healthy hair

Build-up/clogged pores Build-up removed; clear/open pores

· Exfoliates with wintergreen-derived salicylic acid

· Controls excess sebum with avocado extract

· Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients

Add aveda men pure-formance™ exfoliating shampoo once a week to the regimen.

HAIRHAIR CONDITION PRODUCT RESULTS HOW IT WORKS PLANT-DERIVED INGREDIENTS HOME CARE PRODUCTS

moisture treatment TIME: 10 minutes RECOMMENDED SERVICE PRICE: 30% of single-process hair color service

dry

Feels rough to the touch, lacks shine, looks dull and lacks smooth/silky feel

dry remedy™ penetrating moisture

· Moisturizes and improves dry hair up to 86%*

*Clinical wet combing study.

· Moisturizes with buriti and pomegranate oils (a)

· Smooths and detangles with palm kernel-derived conditioners (b)

· Softens hair and seals in shine with organic kukui seed oil (c)

· Aroma: certified organic palmarosa, ylang ylang, rose geranium and vanilla

repair treatment TIME: 10 minutes RECOMMENDED SERVICE PRICE: 30% of single-process hair color service

damaged

Weak and porous, breaks easily, looks dull and lacks shine

damage remedy™ penetrating protein

· Repairs and improves damaged hair up to 84%*

*Clinical wet combing study.

· Repairs and strengthens with quinoa protein and sugar beet-derived amino acids (a)

· Smooths and detangles with palm kernel-derived conditioners (b)

· Provides moisture to hair and seals in shine with philodendron and barley extract (c)

· Aroma: certified organic bergamot, mandarin and ylang ylang

HAIR AND SCALP CONDITION PRODUCT RESULTS HOW IT WORKS PLANT-DERIVED INGREDIENTS HOME CARE PRODUCTS

treatment for thinning hair TIME: 20 minutes RECOMMENDED SERVICE PRICE: 50% of single-process hair color service + retail price of invati™ scalp revitalizer

thinning

Hair loss; weak, thinning, breaks easily; dry and tight scalp

scalp remedy™ intense detoxifier™

invati™ scalp revitalizer

· Helps create a healthy scalp environment for an enhanced experience with the invati™ system

· Reduces hair loss by 33%* to keep the hair you have longer

* Due to breakage, in a 12-week clinical test of the invati system.

· Helps energize with the power of turmeric and ginseng with a refreshing scalp massage that improves microcirculation

· Aroma: certified organic lavender, rosemary, ylang ylang and geranium

(a) Buriti and pomegranate oils

(c) Organic kukui seed oil

(b) Palm kernel-derived conditioner

TREATEDUNTREATED

(a) Quinoa protein and sugar beet-derived amino acids

(c) Philodendron and barley extract

(b) Palm kernel-derived conditioner

TREATEDUNTREATED