Post on 22-Jan-2018
transcript
BOTTLED WATER GLOBAL TRENDS AND INNOVATION
©MacleayMedia2016
Packaging
• Minimalistdesign• Environmentallysustainable• LimitedEdi>ons• Bulkformats• Cansandcartons• Uniqueshapes
Purity • Uniquesourcing
Posi>oning• UltraPremium• Performancewaters• Plantbased
SOURCING & PURITY
AkunaBlueNTBeverages(AUS)Locallysourcedfromthe
NorthernTerritory
Nakd(NZ)Richinnaturalsilica
PurelySedona(US)
Sustainablesourcingandpackaging
ARTESIAN WATER
PREMIUM RAIN HARVESTED
CapeGrim(AUS)Pureharvestedrainwater
fromTasmania
KingIslandCloudJuice(AUS)
SourcedfrompureKingIslandrain
TasmanianRain(AUS)Sustainablymanufactured
KonaDeep(US)Deepseawaterwithperformancebenefits
AquaCarpa>ca(Romania)Freefromnitratesand
targetedatpregnantmothers
UNIQUE water sources
PLANT BASED
ElmhurstNaturalBananaWater(US)
Packedwithbenefitsofpotassiumandelectrolytes
Caliwater(US)Waterderivedfromcactuswithbenefitsofelectrolytes,an>oxidantsandflavonoids
HappyTreeMapleWater(US)
Halfthecaloriesofcoconutwaterwiththesamebenefits
PLANT BASED WATER
DrinkMelon(US)Coldpressedorganic
watermelonjuicehighinelectrolytes
MapleWater(US)Oneingredient46nutrients
SiberriBirchWater(US)Richinsilicawithbeauty
benefits
PLANT BASED WATER
SujaPressedProbio>cWater(US)
Veganprobio>cbenefits
RecoveryWater(US)Promotedtorelievemuscle
soreness
Oxigen(US)Usesahighlystable
proprietaryO4moleculetoretainoxygen
NATURAL FUNCTIONAL BENEFITS
POSITIONING
VOSFlavoured(Norway)Addingsubtleontrend
flavourstotheirpremiumrange
V8Infused(US)Waterwiththebenefitsof
fruitsandveg
RANGE EXTENSIONS
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