BRAMKANSTEIN / @BRAMK

How to leverage Engineering as Marketing to fuel your lead generation.

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tractionbook.com

Gabriel Weinberg (@yegg)Justin Mares (@jwmares)

“Allocate engineering resources to build useful tools that get your company in front of potential

customers. ”

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Create value for othersvs.

Directly selling your product

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5

Go-to-market strategy Product Development

Growth Hacking —

weareofftherecord.com

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80’s Kid90’s Internet Explorer

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How I built my own lead generator

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The best new products, every day.

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@BRAMKproducthunt.com

@bramk

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This made me want to build something

myself!

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THE IDEA

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A curated directory of resources and tools

to help you build your startup.

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Time to get people interested!

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Nobody cares you are building a product.

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FINDING PEOPLE THAT COULD CARE

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USING MY EARLY COMMUNITY

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HACKING MY WAY TO OTHER PEOPLE

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3, 2,1…

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MY LAUNCH STRATEGY

‣ Product Hunt ‣ Early community via e-mail ‣ /r/entrepreneur ‣ Targeted Facebook groups ‣ Personal e-mails ‣ tips@bigtechblog.com

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AFTER 48 HOURS

‣ 35K unique visitors ‣ 230K pageviews ‣ 680+ Twitter mentions ‣ 1400+ social shares ‣ 524 Likes / 729 Followers ‣ 1140 new newsletter subscribers ‣ 250+ emails

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AFTER 1 YEAR

‣ 350K unique visitors ‣ 2.5M pageviews ‣ 11K newsletter subscribers ‣ Forbes 100 best websites for entrepreneurs in 2015 ‣ 20K monthly uniques now

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How Startup Stash generates leads for my business

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MY TOOLS

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@BRAMK~ 20k monthly uniques on startupstash.com

~ 1000-1400 monthly visits 10-15 leads

SumoMe.com

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~ 200-400 monthly visits 5-12 leads

medium.com/@bramk

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~ 100 monthly visits 1-3 leads

GetRevue.co

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Great examples of Engineering as Marketing

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@BRAMKunsplash.com

@BRAMKbuffer.com/pablo

@BRAMKyourprimer.com

@BRAMKstartup-videos.com

@BRAMKadsvise.com/size-guide

@BRAMKhowigotmyfirst3customers.com

@BRAMKweirdlyhub.com/startup-recruitment-guide

@BRAMKdaily.mattermark.com

@BRAMKdonttrack.us

@BRAMK@BRAMK

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Why?

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Sustainably more leads = more customers = more $

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Providing value without asking for anything = building karma

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Developing your internal talents = strengthening your team

5 things you cando to get started today

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1. Look internally for ideas (what are current assets you could use?)

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2. Define your target group(who are you providing value for?)

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3. Choose your channels (where can you find these people?)

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4. Figure out the relevance (how are you going to engage them?)

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5. Define your strategy (what are your goals?)

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Make people careby letting them join

your adventure.

@BRAMK

BRAM@WEAREOFFTHERECORD.COM