Brand Advocates Case study_Anlene China 2012

Post on 28-Nov-2014

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description

How Anlene milk powder in China used daughters as Advocates to get their parents to develop the Anlene habit

transcript

We  create    Real  Consumer    Advocates  

  Between Friends

Between Family

Between Colleagues

who  do  genuine  advocacy    actions  for  you  

Anlene  Milk  powder  China  2012  

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We  create    Real  Consumer    Advocates  

  Between Friends

Between Family

Between Colleagues

who  do  genuine  advocacy    actions  for  you