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Company Background

• Nestle was founded by Henri Nestle in a small town of Vevey Switzerland

• Largest food and beverage business with over 280,000 employees, 456 factories in 84 countries.

• Available in Australia since 1880s and by 1906 Australia had become the largest export market.

• Nestle Australia is under the Oceania Region which includes Australia, New Zealand, and the Pacific Islands.

• Nestlé Oceania brands include: Nescafé, International Roast, Nesquik, Milo, Maggi, Nestlé Carnation, Kit Kat, Aero, Smarties, Wonka, Soothers, Allens, Uncle Tobys and Sunshine.

Brand Portfolio

Brand Personality Nestle

• Competence• Friendly • Excitement• Sophistication • Innovative

‘Points of Parity’ & ‘Points of Difference’

Points of Difference Points of Parity

Quality Product Fast Moving Consumer Goods

Unmatched product portfolio Convenient

Tasty and Nutritious Affordable

R&D Sustainability

Brand Resonance Pyramid

Mental Map

Quality

Innovative

Reliability

Nutritious

Tasty

Competitive Advantages

Change in brand direction

• Operations began in 2011• Recognized leader in Nutrition, Health and Wellness• Focus on: obesity, diabetes, aging etc.

• Global program which aims to improve the nutrition and health knowledge and promote physical activity

• Program operates in 68 countries, reaching 6.9 million children

• FREE program

World’s Leading Food Company

Leader in Nutrition, Health & Wellness

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