Brand Book 2013-14

Post on 27-Mar-2016

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A look into the Alfie Douglas brand and launch collection. Discovering the process in which how each Alfie One to Nine product is handmade and finished in London, UK.

transcript

original·singular·ingenious·handmade

We are a group of people brought together by a common bond. A special bond that runs through the DNA. The DNA of the people in the group and the products that we make. A common bond which produces simple products that simply look good

and work. And carry on working.

Our curiosity allows us to connect in a special way, we innovate and then incubate ideas over time perfecting every detail. We then create the product and make it ourselves, proud of the

finished result.

Our products are original. They are simple visually and in the way that they are made. Ingenious in the way that they can be adapted and customised in their function. Each one is different,

singular, made by hand to be reliable and sustainable.

Used by individuals with a strong sense of identity. Adventurous and energetic. Free and active. Confident and capable. Actively seeking new adventures. Cherishing and valuing their

possessions, conscientious of their impact on the future.

Life is busy, our products are made for that life. You work. You play. You travel. You need products that work with you and that

are dependable and mould to you.We make these products.

alfie one

Rigid construction in case leather with polished raw edge and hand-stitched reinforced corners.

ALF

IE O

NE

- LR

G -

TO

TE -

BLA

CK

ALFIE ONE - SML / LRG - TOTE / SHOULDER BAG / BACKPACK - TAN / BLACK

ALFIE ONE - SML / LRG - SHOULDER BAG / BACKPACK - TAN / BLACK

Soft elegant and adaptable, available in shoulder bag and backpack versions.

alfie two

ALFIE TWO - SML - SHOULDER BAG / BACKPACK - BLACK

ALFIE

TW

O - LR

G - BACKPA

CK - BLA

CK

ALFIE TW

O - M

ED / M

INI - BAC

KPACK - W

HITE

ALFIE TWO - SML - BACKPACK - TAN

alfie three

Stylish slim case expandable and perfect for work and travel.

ALF

IE T

HR

EE -

11/

13” M

ACBO

OK

- SH

OU

LDER

BAG

/ B

ACKP

ACK

- TA

N

alfie four

Soft pouch range with multiple functions and uses.

ALFIE FOUR - SML - SIMPLE POUCH - BLACK / WHITE

ALFIE FOUR - VARIOUS - TECHNOLOGY

POUCH - BLACK SUEDE

ALFIE FOUR - SML - UTILITY ROLL - NATURAL / BLACK

alfie f ive

Chic minimalist tote with understated elegance.

ALFIE FIVE - LRG / MED - SHOPPER / SIMPLE TOTE - BLACK / WHITE

ALFIE

FIV

E - L

RG - SHOPPER

TOTE

- BLA

CK

Robust utility range hand-stitched and adaptable to carry all types of gear.

alfie six

ALF

IE S

IX -

CAM

ERA

CAS

E -

BLAC

KA

LFIE

SIX

- G

LASS

ES C

ASE

- BL

ACK

ALF

IE S

IX -

SM

L -

SQU

ARE

CAS

E -

BLAC

K

ALFIE SIX - MED / LRG - SHOULDER BAG / BACKPACK - BLACK

ALFIE SIX

- CAM

ERA C

ASE + STRAP - BEIG

E

ALFIE SIX - SADDLE BAG - BEIGEALFIE SIX - MED - SHOULDER BAG / BACKPACK - BEIGE

alfie seven coming soon

alfie eight

Our duffle bag, simple, practical and traditional.

ALF

IE E

IGH

T -

MIN

I - D

UFF

LE -

WH

ITE

ALFIE EIG

HT - M

ED - D

UFFLE SH

OU

LDER

BAG / BAC

KPACK - BLAC

K

ALFIE EIGHT - LRG - DUFFLE SHOULDER BAG / BACKPACK - BROWN / BEIGE

With an elegant aesthetic, our hand stitched accessories are designed to compliment our ranges.

alfie nine

ALF

IE N

INE

- B

I-FO

LD /

CO

IN P

OU

CH

- N

UD

E

ALFIE NINE - GLASSES / PHONE POUCH - BLACKALFIE NINE - PHONE / NECK POUCH- BLACK / NUDE

ALFIE NIN

E - H

AND STITCHED

ACCESSORIES - BLACK

ALFIE NINE - BELT - BLACK / BEIGE

our process

Handmade in England

OUR PROCESS

Handmade in England

Our approach to the design and the manufacturing of our products is innovative and original. From our initial designs to the

finished products.

Made in England, each item is made and finished by hand, with many being

completely hand stitched. As a result all of our products are as individual as the makers

and the people that use them. Our team of ‘Alfie Creatives’ are constantly learning new skil ls used for raw material processing the

assembly and finishing of products.

We place high emphasis on provenance and all of our processes are as ethical and sustainable as we can make them,

traceabil ity key to our regime. We use the finest materials available to us, each piece of leather is selected and many pieces are

manufactured to our own specification.

OUR PROCESS

All of our hardware is cast from solid brass which we then have plated to copper and nickel finishes.

Well worn areas will remain shiny and over time will develop a unique patina reflecting their use.

OUR PROCESS

Each of our copper rivets and burrs are set by hand. They are rustproof and form an incredibly strong and permanent fastening. As with all our hardware they

are left untreated and so will naturally dull with age.

OUR PROCESS

We use the traditional ‘saddle stitch’ technique. It is the best method of stitching two or more pieces of leather together and

lasts a very long time. Hand sewing with ‘saddle stitch’ wil l not unravel if one loop is broken.

OUR PROCESS

Handmade in England

Leather is a remarkable natural material.Leather breathes and has characteristics which make each hide unique. With time each leather

develops its own patina enhancing its texture and appearance. Characteristics of real leather include wrinkles, variations in grain and minor blemishes.

We source the finest leathers available. The hides we use are tanned using both organic and mineral

processes. The tanning and finishing process determines the final characteristics of the leather

in terms of suppleness and structure and we choose the appropriate leather to suit each

particular application.

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© Alfie Douglas Ltd. 2013