Brand Book - Durham College · 6 Durham College Brand Book Durham College Brand Book 7 INTERNAL...

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Brand Book2 0 1 4

D U R H A M C O L L E G E 0 4 L O G O 0 4 C O L O U R S 0 4 T Y P E FA C E S 0 4 G R A P H I C E L E M E N T S 0 5 PAT T E R N S 0 5 I H E A R T D C 0 5 I N T E R N A L B R A N D I N G 0 6 B R A N D E D M E R C H A N D I S E 0 7B R A N D E X T E N S I O N 0 8

B I S T R O ‘ 6 7 1 0L O G O 1 0 C O L O U R S 1 0 T Y P E FA C E S 1 0G R A P H I C E L E M E N T S 1 1PAT T E R N S 1 1

PA N T R Y 1 2L O G O 1 2 C O L O U R S 1 2 T Y P E FA C E S 1 2 G R A P H I C E L E M E N T S 1 3

C O R P O R AT E T R A I N I N G S E R V I C E S 1 4L O G O 1 4 C O L O U R S 1 4 T Y P E FA C E S 1 5 G R A P H I C E L E M E N T S 1 5

D U R H A M L O R D S 1 6L O G O 1 6 C O L O U R S 1 6

C E S 1 8L O G O 1 8 C O L O U R S 1 8 T Y P E FA C E S 1 8 I M A G E R Y 1 9

D C / U O I T C O - B R A N D I N G 1 4L O G O 1 4 C O L O U R S 1 4 T Y P E FA C E S 1 4

C O M M U N I C AT I O N S A N D M A R K E T I N G 1 5

Brand Book

Durham College Brand BookDurham College Brand Book 54

L O G O G R A P H I C E L E M E N T S

I H E A R T D C

P R I M A R Y C O L O U R S

S E C O N D A R Y C O L O U R S

T Y P E FA C E S

PA N T O N E 3 4 1 C

C 1 0 0M 0Y 6 7K 2 9

C 5 0M 0Y 1 0 0K 0

PA N T O N E 1 6 6 5 C

C 0M 6 8Y 1 0 0K 0

PA N T O N E C O O L G R AY 1 1 C

C 0M 2Y 0K 6 8

PA N T O N E 4 6 2 5 C

C 0M 6 0Y 1 0 0K 8 0

B A R SGreen and brown bars must be equal in height

Green must always be on top of brown White keyline in between the bars should be

.75pt weight

Proportion of primary green should be 80% on any marketing material.H A N D W R I T I N GCan be a single or series of words used to high-light a certain element of the design.

L O G OColours used should follow our colour palette, primary colours should be used if not being used elsewhere in the design. Heart should be a different colour than the letters.

C 5 2M 6Y 0K 2 5

C 0M 2Y 1 0 0K 7

R 0G 9 8B 6 7H E X 0 B 8 2 6 1

R 6 9G 1 6 0B 7 0H E X 4 5 A 0 4 6

R 2 1 1G 5 0B 3 4H E X E 0 1 2 0 0

R 6 9G 8 5B 9 6H E X 4 5 5 5 6 0

R 6 6G 2 8B 1 6H E X 5 2 2 C 1 B

R 5 2G 1 2 7B 1 6 6H E X 3 4 7 F A 6

R 2 4 4G 2 2 0B 0H E X F 4 D C 0 0

U N I V E R S

The student experience comes first at Durham College.

M I N I O N P R O

The student experience comes first at Durham College.

H E L P F U L L I N K S

Durham College website

Logo package download

Editorial Styleguide

Digital signage submission form and guidelines

ICE Photo database

Social media guidelines

Branded templates

Wayfinding manual/signage

Media release form

Event photography consent poster

DC Brand cheat sheet

Business cards and stationery

I N T E R N A L B R A N D I N G

WA L L PA I N T C O L O U R S

T R I M PA I N T C O L O U R S

I C I ™ 5 8 1S q u i r r e l G r e y

I C I ™ 3 0 Y Y 3 3 / 0 4 7O l d M o n t e r e y

S h e r w i n W i l l i a m s S W 6 1 9 7A l o o f G r a y

I C I ™ 1 0 B B 4 3 / 2 0 6H o r i z o n B l u e

I C I ™ 9 0 Y Y 5 8 / 4 2 4J u n e B u d

I C I ™ 8 8 Y Y 6 6 / 4 4 7G r e e n G r a p e

I C I ™ 3 0 Y R 2 1 / 5 0 5R e d B a d g e

S h e r w i n W i l l i a m s S W 6 8 8 5K n o c k o u t O r a n g e

I C I ™ 8 2 Y Y 8 5 / 0 3 8B e l g i u m L a c e

P r i m a r y L o g oF u l l c o l o u r l o g o o n w h i t e o r l i g h t h e a t h e r g r e y

S e c o n d a r y L o g oW h i t e l o g o o n g r e e n

Te r t i a r y L o g oTo n e o n t o n e o r w a t e r m a r k - g r e e n o n g r e e n , b l a c k o n b l a c k , w h i t e o n w h i t e , e t c .

S t a c k e d a p p l i c a t i o n

J E R S E Y M 5 4 S O L I D

H o r i z o n t a l a p p l i c a t i o n

J E R S E Y M 5 4 O U T L I N E D

I C I ™ 0 1 B B 6 9 / 0 9 8E v e r c l e a r

I C I ™ 3 6 B B 4 6 / 2 3 1E l i s e

I C I ™ 9 0 Y Y 5 8 / 4 2 4L i m e l i g h t

I C I ™ 1 0 G Y 5 2 / 5 4 1P a l m y r a

S h e r w i n W i l l i a m s S W 6 8 8 1C a y e n n e

B R A N D E D M E R C H A N D I S E

L O G O A P P L I C AT I O N S

D U R H A M C O L L E G E W O R D M A R K

T Y P E FA C E

Branded Merchandise Guide

Jersey M54 font download

Alumni webpage

Alumni publications

Alumni Facebook page

B R A N D E X T E N S I O N

A L U M N I A S S O C I AT I O N

N e e d c o n t e n t t o g o i n t h i s s e c t i o n .

L O G O G R A P H I C E L E M E N T S

PAT T E R N S

T Y P E FA C E S

C 7 0M 1 0 0Y 5 5K 2 5

C 1M 0Y 2 5K 6 5

C 9M 0Y 5 8K 0

C 0M 6 4Y 1 0 0K 0

PA N T O N E WA R M G R AY 1 1 C

C 0M 1 7Y 3 4K 6 2

F I E L D T O F O R K W O R D M A R KShould appear on all materials, either in the wordmark or emblem format.

B A R N B O A R DTypically used with a Warm Gray 11 overlay

F I E L D T O F O R K E M B L E MShould appear on all materials, either in the wordmark or emblem format.

C 2 4M 0Y 4 0K 1 0

C 1 3M 0Y 1 0K 2

R 9 0G 3 3B 7 3H E X 5 A 2 1 4 9

R 8 5G 8 5B 6 5H E X 5 5 5 5 4 1

R 2 4 9G 2 4 1B 1 3 8H E X F 9 F 1 8 A

R 1 8 7G 6 8B 3 8H E X B B 4 4 2 6

R 7 9G 6 8B 5 9H E X 4 F 4 4 3 B

R 1 8 7G 2 0 7B 1 6 1H E X B B C F A 1

R 2 1 4G 2 3 3B 2 2 5H E X D 6 E 9 E 1

F U T U R A S T D . M E D I U M

Bistro ‘67, a new teaching-inspired restaurant

C L A R E N D O N

Bistro ‘67, a new teaching-inspired restaurant

Bistro ‘67 website

Bistro ‘67 Brand Standards

L O G O

P R I M A R Y C O L O U R

S E C O N D A R Y C O L O U R

A C C E N T C O L O U R

B L A C K

C 0M 0Y 0K 1 0 0

G R E Y 6 6 %

C 0M 0Y 0K 6 6

PA N T O N E R E D 0 3 2 C

C 0M 1 0 0Y 1 0 0K 0

G R E Y 3 3 %

C 0M 0Y 0K 3 3

R 0G 0B 0H E X 0 0 0 0 0 0

R 1 1 7G 1 1 8B 1 2 1H E X 7 5 7 6 7 9

R 2 3 9G 6 5B 5 3H E X E D 1 C 2 4

R 1 8 2G 1 8 4B 1 8 6H E X B 6 B 8 B A

Pantry webpage

Pantry Brand Standards

T Y P E FA C E

F U T U R A S T D . B O O K

Purchase delicious house made breads, muffins, soups, ready to go meals, sausages and more.

F U T U R A S T D . H E AV Y

Purchase delicious house made breads, muffins, soups, ready to go meals, sausages and more.

G R A P H I C E L E M E N T S

F I E L D T O F O R K E M B L E MCan be used on it’s own or in combination with the Durham College logo.

H A N D W R I T T E N L A B E L I N GUsed to identify product name and date{090913}

L O G O

T E C H N I C A L T R A I N I N G A N D T R U C K D R I V E R S T R E A M O F B U S I N E S S

C 1 0 0M 5 7Y 0K 3 8

C 0M 5 9Y 1 0 0K 1 8

PA N T O N E WA R M G R AY 8 C

C 0M 9Y 1 6K 4 3

PA N T O N E WA R M G R AY 8 C

C 0M 9Y 1 6K 4 3

PA N T O N E 1 8 0 5 C

C 0M 6 0Y 1 0 0K 8 0

PA N T O N E 1 8 0 5 C

C 0M 6 0Y 1 0 0K 8 0

R 0G 7 0B 1 2 7H E X 0 0 4 6 7 F

R 2 0 6G 1 1 2B 2 5H E X C E 7 0 1 9

G R A P H I C E L E M E N T S

L E T O U R E X P E R T I S E W O R K F O R Y O U W O R D M A R KSome sort of description here.

CTS website

CTS Brand Standards Guide

R 1 6 2G 1 4 9B 1 3 8H E X A 2 9 5 8 A

R 6 6G 2 8B 1 6H E X 5 2 2 C 1 B

T Y P E FA C E S

U N I V E R S

Client-focused, proven training solutions.

T I M E S N E W R O M A N

Client-focused, proven training solutions.

L O G O

C O L O U R S

PA N T O N E 3 4 3 5

C 9 5M 3 9Y 8 4K 3 6

PA N T O N E 1 1 6

C 1M 1 3Y 1 0 0K 0

R 0G 8 8B 6 0H E X 0 0 3 7 2 1

Lords website

R 2 5 5G 2 1 3B 0H E X F F D 5 0 0

L O G O

S E C O N D A R Y C O L O U R

PA N T O N E 2 6 2

C 0M 0Y 0K 6 6

R 1 1 7G 1 1 8B 1 2 1H E X 7 5 7 6 7 9

CES website

T Y P E FA C E S

I M A G E R Y

COMMUNITY EMPLOYMENT SERVICES

COMMUNITY EMPLOYMENT SERVICES COMMUNITY EMPLOYMENT SERVICES

C 5 0M 0Y 1 0 0K 0

9 0 % B L A C K

C 0M 0Y 0K 9 0

R 6 9G 1 6 0B 7 0H E X 4 5 A 0 4 6

R 6 4G 6 4B 6 5H E X 4 0 4 0 4 1

U N I V E R S

Discover a variety of valuable employment and academic upgrading services provided in your community.

M E L O I R LT S T D

Discover a variety of valuable employment and academic upgrading services provided in your community.

Durham College Brand Book20

L O G O

C O L O U R S

T Y P E FA C E S

G O T H A M H T F

The Durham University Centre was created in 1996 on the campus that the university now shares with Durham College.

G A R A M O N D

The Durham University Centre was created in 1996 on the campus that the university now shares with Durham College.

B L A C K

C 0M 0Y 0K 1 0 0

G R E Y

C 0M 0Y 0K 9 0

W H I T E

C 0M 0Y 0K 0

R 0G 0B 0H E X 0 0 0 0 0 0

R 8 8G 8 9B 9 1H E X 5 8 5 9 5 B

R 2 5 5G 2 5 5B 2 5 5H E X F F F F F F

Durham College Logo Standards

UOIT Logo Standards

C O M M U N I C AT I O N S A N D M A R K E T I N G

C A R O L B E A MExecutive director, Communications and Marketing

carol.beam@durhamcollege.ca905.721.2000 ext. 3216

B R A N D O N C A R S O NWeb specialist

brandon.carson@durhamcollege.ca905.721.2000 ext. 2594

B E T H C H A P L E A UGraphic designer

beth.chapleau@durhamcollege.ca905.721.2000 ext. 2522

J U S T I N C H R I S T I EWeb media specialist

justin.christie@durhamcollege.ca905.721.2000 ext. 2106

S U Z A N N E C L A R KMarketing co-ordinator

suzanne.clark@durhamcollege.ca905.721.2000 ext. 2119

M I C H A E L C R O N I NAssistant web developer

michael.cronin@durhamcollege.ca905.721.2000 ext. 2724

PA M E L A D U N NEvents co-ordinator

pamela.dunn@durhamcollege.ca905.721.2000 ext. 2278

T R A C I E L L I SSenior marketing planner

traci.ellis@durhamcollege.ca905.721.2000 ext. 2241

T O M H O R T O NAdvertising/promotions co-ordinator

tom.horton@durhamcollege.ca905.721.2000 ext. 2365

C O S E T T E K A Z A R I A NCommunications officer

cosette.kazarian@durhamcollege.ca905.721.2000 ext. 3611

S T E V E N PA R R YGraphic designer

steven.parry@durhamcollege.ca905.721.2000 ext. 2206

M I C H E L L E R O E B U C KCommunications officer

michelle.roebuck@durhamcollege.ca905.721.2000 ext. 2197

A L L I S O N R O S N A KManager, Communications

allison.rosnak@durhamcollege.ca905.721.2000 ext. 2333

TAW N I S H E P P E R D S O NExecutive assistant

tawni.shepperdson@durhamcollege.ca905.721.2000 ext. 3610

M E L A N I E V I N C E N TGraphic designer

melanie.vincent@durhamcollege.ca905.721.2000 ext. 2465

C H R I S Y E OWeb content co-ordinator

chris.yeo@durhamcollege.ca905.721.2000 ext. 2290

Durham College Brand Book 21

W W W. D U R H A M C O L L E G E . C A | 9 0 5 . 7 2 1 . 2 0 0 0

Brand Book - Durham College · 6 Durham College Brand Book Durham College Brand Book 7 INTERNAL...

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