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a marketing perspective

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LETS…REVEAL SOME FACTS.

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BRAND “I” (IROONI) HAS LOST ITS IDENTITY AND FOCUS تمركز IN THE LAST 80 YEARS OR SO!

forgotten فراموش lost گمشده

mixed up قاتي

diluted رقيق

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SOMETIMES IT’S فرانسوى FRENCH.

FRENCH

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SOMETIMES IT’S GERMAN الماني.

GERMAN

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SOMETIMES IT’S  .ENGLISH انگليسي

ENGLISH

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SOMETIMES IT’S  .AMERICAN امريكايي

AMERICAN

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SOMETIMES IT’S GHETTO  تال

GHETTO

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SOMETIMES IT’S  .RELIGIOUS مذھبي

RELIGIOUS

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SOMETIMES IT’S REBELLIOUS سركش.

REB

ELLI

OUS

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SOMETIMES IT’S JUST CO N FUSE D گيج.

FINALLY a few more

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UMM…

IT JUST LIKES TOنوسان SWING HARD شديد!

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…YOU GET THE POINT!

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LET’S START BY DISPELLING SOME سوء تفاھم MYTHS.

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BRAND IS NOT A LOGO عال مت.

FIRST

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BRAND IS NOT A STYLE مد.

SECOND

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BRAND IS NOT A نقش CHARACTER.

FINALLY

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CONVENTIONAL DEFINITIONS:

WIKIPEDIA: A BRAND IS A COLLECTION OF SYMBOLS, EXPERIENCES AND ASSOCIATIONS CONNECTED WITH A PRODUCT, A SERVICE, A PERSON OR ANY OTHER ARTIFACT OR ENTITY.

سط شرکت ھای تجاری برای شناساندن خود و محصوالت و خدمات عالمت تجاری يا مارک يا برند يک عالمت ممتاز به طرز خاصی است که توعالمت تجاری يک نوع خصوصيت صنعتی و متفاوت از ديگر . ه می شودشان به مشتری ھا به طور يکتا و قابل تشخيص از ساير رقبا به کار برد

. شکل ھای خصوصيت خردمندانه است

THE DICTIONARY OF BUSINESS AND MANAGEMENT: A NAME, SIGN OR SYMBOL USED TO IDENTIFY ITEMS OR SERVICES OF THE SELLER(S) AND TO DIFFERENTIATE THEM FROM GOODS OF COMPETITORS.

A MORE CURRENT DEFINITION: A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE OR ORGANIZATION…IT’S NOT WHAT YOUSAY IT IS…IT WHAT THEY SAY IT IS.

So what exactly is a BRAND?

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How to REFOCUS BRAND “I”

irooni ?

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Perhaps … گويا

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It’s not about what you do.

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It’s not about what you say.

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MAYBE

It’s about WHO you are.

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easier said than done!

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Yes, but aren’t you tired after 80 years?

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continue…

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LET’S GO BACK TO THE

بنياد

FUNDAMENTALS…

where to start?

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SHALL WE?

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AN IMMORTAL جاويد FOUNDATION OF BRAND “I” NEEDS TO BE BUILT ON THREE KEY ATTRIBUTES صفت:

Authentic صيلاTimeless باثبات

Effortless بديھي32

Authentic صيلاauthenticity is not based on race, religion, gender, and all other things that divide us…

it’s about you being you

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timeless is about being, well, timeless

باثبات Timeless34

effortless is like rose producing scent

Effortless بديھي

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…NOT

Emotional احساسيSocial اجتماعيImitation بدليElected بىانتخاPOPular محبوبImposed تحميلىAdvertised تبليغىInherited كسبىCopy cat تقليدى

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NO

ميان بر compromise37

It’s very difficult to do?

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and that’s OK

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ultimately

does it pass through all three filters?

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then

It’s genuine صيلا…

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finally a

A TRUSTED global BRAND.

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share your thoughts: brand.irooni@gmail.com 43