Brand Identity Guidelines Spring 2011

Introduction

TRACEink’s brand identity represents their desire for sleek and modern aesthetics infused with their passion for fine arts. The corporate signa-ture, stationary, and print collateral will stand as visual representation of the firm and their mission as designers.

The brand and graphics guidelines should be followed consistently and correctly whenever used, to uphold our corporate identity, as well as our commitment to quality and cohesiveness.

Contents

1.0 Brand Overview2.0 Basic Elements3.0 Stationary4.0 Print Collateral5.0 Signage6.0 Electronic Media

1.0

1.01 TRACEink Brand Overview

Brand Overview

1.01 TRACEink Brand Overview

TRACEink is a U.S. based architecture firm that will provide architectural and design services to domestic and international clientele. A blended team of architects and designers provide a more holistic approach that facilitates seamless coalescence and communication between the building exteriors and interiors. With each project, TRACEink seeks to explore new methods of creatively integrating architecture into the landscape, taking into consideration the environmental and cultural contexts.

Our Mission: Trace, a term which means to find or discover by investi-gation. Our firm will use this concept to relate all designs to the inspi-ration found in the location of the proposal.

2.0

2.01 Corporate Signature2.02 Color Palette2.03 Color Usage2.04 Typography2.05 Brand Name in Text

Basic Elements

Always use TRACEink’s corporate signature consistently and correctly, so as to increase its impact. The corporate signature is in-spired by TRACEink’s design and team’s personality. It encompasses their desire for sleek and modern aesthetics infused with their passion for fine arts. The signature will stand as visual representation of the firm and their mission as designers.

The symbol alone represents TRACEink’s versatility with each individual project.

2.01 Corporate Signature

Logo

Symbol

Logotype

2.02 Color Palette

Grey

Tint: 100%-10%

CMYK: 27, 21, 21, 0RGB: 186, 186, 189HEX: BBBBBC

Black

Tint: 100%-10%

CMYK: 70, 68, 64, 74RGB: 35, 31, 32HEX: 231F20

Yellow

Tint: 100%-10%

CMYK: 12, 0, 93, 0RGB: 235, 235, 41HEX: EAEA28

Copper

Tint: 100%-10%

CMYK: 41, 42, 76, 15RGB: 143, 120, 84HEX: 8E7954

The corporate colors stand to solidify TRACEink’s global signature and reinforce the brand to all audiences. Colors should be used correctly and consistently to increase impact. The colors remain muted to allow for a prominent design.

2.03 Color Usage

1. 2.

3.

4. 5.

1a.

1b.

2.04 Typography

Caviar Dreams RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()

Caviar Dreams BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()

Helvetica Neue LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@#$%^&*()

2.05 Brand Name in Text

TRACEink is a U.S. based architecture firm that will provide architectural and design services to domestic and international clientele.

Use all uppercase for “TRACE” and all lowercase for “ink”.

3.0

3.01 Standard Business Card3.02 Standard Letterhead3.03 Letter Envelopes3.04 Fax Cover Sheets3.05 Compliments Cards3.06 Compact Disc Labels

Stationary

3.01 Standard Business Card

Diana Stanisic | Principal | drstanis@uncg.edu | 910-620-0195 Trace Ink | 102 Gatewood Studio Arts Building | Greensboro | NC | 27402

Front Back

3.02 Standard Letterhead

102 Highland Avenue | Greensboro, NC 27403 | Phone 336 555 4545 | Fax 336 555 4455Logotype header withsmaller symbol

Grey footer border

3.03 Letter Envelopes

TRACE 102 Highland AvenueGreensboro, NC 27403

Symbol andlogotype returnlabel

3.04 Fax Cover Sheets

102 Highland Avenue | Greensboro, NC 27403Phone 336 555 4545 | Fax 336 555 4455

ToFax

FromDate

Subject

To

FrSymbolHeader

Logo, Bottom rightFirm information

3.05 Compliments Cards

SymbolFooter

Logotype

3.06 Compact Disc Labels

TRACE ink | 102 Highland Avenue | Greensboro, NC 27403 | Phone 336 555 4545 | Fax 336 555 4455

www.wix.com/traceink/interior_architecture

Front label Disc sticker

4.0

4.01 Brochure Exterior4.02 Brochure Interior

Print Collateral

4.01 Brochure Exterior

...discovers by investigating and exploring new methods of creatively integrating architecture into its landscape.

Danielle Waye

Gregory Hickman

Kalani Gonzalez

Diana Stanisic

Jayson Parker

Design

Senior Design PrincipalASID IDEC LEED-AP

Senior Design PrincipalAIA FAIA LEED-AP

Senior Design PrincipalAIA ASID LEED-AP

Design PrincipalAIA ASID MBA

Design PrincipalAIA MBA LEED-AP

http://outdoors.webshots.com/photo/1051198719036528822TkNSsk

Cover Image Provide by, nillahemma at:

The Family

4.02 Brochure Interior

design

LinseyFrost

HaileyAllen

VeronicaHarvey

NacarraLessane

Contact

HaleyPreston

our

cheerished

Trace i s a term which here means, to find or discover b y investigation. O ur firm will u se this concept t o relate all design t o inspiration found i n the location o f any given proposal.

Sweden has always had a great impact o n the world, especially Stockholm. Remaining neutral during World War II, this city is one of the only cities in Europe that still has several buildings standing prior to the war. Sweden is known for its spotlessly innovative designs and i s home t o some o f the world’s most beautiful gardens and parks. This city stays true to the architectural designs of the past, which gives i t an unblemished and sophisticated appearance. This ultimately led to Sweden being granted the 2010 European Green Capital Award.

When considering location i t was important that the character o f Stockholm was embraced. To avoid conflict and encourage attraction throughout Stockholm, this structure will b e constructed outside of the historic district. Serving as the beacon of the island, Skeppsholmen, this skyscraper will band historic and modern Stockholm together.

proposed

AIA ASID, ArchitectAIA LEED- AP, Project Manager

CID IIDA LEED- AP,Interior Designer

AIA IIDA, ArchitectASID IDEC,

Interior Designer

RobertFausset

AIA LEED- AP, Designer

EmmeZheng

IIDA LEED-AP, Designer

LauraSnoderly

ASID IIDA, Designer

LeahPetriccione

IIDA LEED- AP, Designer

MegMcMillen

ASID, Junior Designer

Tae HoKwan

IIDA, Designer

branding &

Mailing Address:

102 Gatewood Studio Arts Building PO Box 26170 Greensboro, NC 27402-6170

Phone: 336.334.5320Fax: 336.334.5049Email: traceink@ymail.comWeb: http://www.wix.com/traceink/interior_artchitecture

MoniqueFarley

LEED-AP, Junior Desginer

5.0

5.01 Freestanding Signage

Signage

5.01 Freestanding Signage

UNIVERSITY OF NORTH CAROLINA GREENSBORO | 102 GATEWOOD STUDIO ARTS BUILDING | GREENSBORO, NC 27402

6.0

6.01 Website Formats

Electronic Media

6.01 Website Formats