Brand Imagery

Brand Story

Brand Color

Typography

Stationery

Logo Rationale

Usage Guidelines

Advertisements

CONTENTS

BRAND STORY

Sona Commercial Pvt. Ltd is a name that stands for India’s premier paper merchant in the fine paper category. They provide paper as a means to

turn their clients’ vision into a tangible piece of art.

From serious communication objectives to exclusive creative expressions, SONA delivers to the clients’ interests just like a

pinwheel responds to the wind.

Our constant objective is to add value to the art of Graphic Communication with their unique,

cutting edge fine paper.

The pinwheel mnemonic is symbolic of SONA’s dynamic approach and its

evolution over the past 40 years.

LOGO RATIONALE

The pinwheel mnemonic is developed from the idea that paper can be transformed into a dynamic concept that responds to its environment.

Paper cuts, folds and forms infinite shapes. Paper carries messages, pictures and creates impressions.The pinwheel depicts the endless

possibilities that paper offers.

The way a pinwheel moves with the wind is suggestive of Sona’s responsive approach to the needs of its clients.

The colours are bright and youthful, depicting Sona’s variety and how it speaks to designers.

The sans serif font suggests modernity and A descriptor has been added to

effectively communicate the business of the company.

For an accurate representation, the 8-colour logo should only be used from the digital artwork (eps, ai, pdf or jpg file provided by the designer). The colours would stand out

best if used on a white background.

BRAND COLOURS

TYPOGRAPHY

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0123456789 `-=[];’,./~\!@#$%

^&*()_+{}|:”<>?A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0123456789 `-=[];’,./~\!@#$%

^&*()_+{}|:”<>?

Frutiger

Frutiger Light

BRAND IMAGERYPhotographs could be used on brand extensions to illustrate the

superior printablity and paper quality. These standard images could be used corresponding to the colours of the logo.

BRAND IMAGERYImages corresponding to the colours of the brand that could be used

on extensions like pamplets and brochures.

x

4x

6x

MAIN LOGOThis is the main logo which is to be used primarily on all the

stationery and other surfaces unless a horizontal logo is needed.

FOR LIMITED USAGE:For elongated surfaces like vertical tags or on stationery like pens and

pencils, this horizontal version of the logo could be used.

HORIZONTALUSAGE

4x

x

14x

When placing the logo on photgraphs, the logo must be placed on a white strip to effectively bring out the colours

of the logo.

PLACEMENT ON COLOURED BACKGROUND

x/2

x/2 x/2

x

6x

x

7.5x

5x

x

x/2

OPTION 1 OPTION 2

Incase the logo needs to be used in the horizontal format on a coloured background, it should be placed on a white strip to

effectively bring out the colours of the logo.

x/2

x/2

x/2

4x

x

16.5x

2x

5x

For example, on the spine of a thin samplebook.

PLACEMENT ON COLOURED BACKGROUND

Do not stretch or compress the logo

When placing the logo on photographs, do not place the logo without a white base.

The logo shouldn’t be be used smaller than its minimum size (0.7in x 1.0539 in)

USAGE ERRORS

Do not change the colour of the logotype or tagline.

Don’t place the logo on any colour other than white.

Do not change the placement of the tagline.

For placement of Sona logo with associates logo like Cordenons, Lenzing, Hansol & Won Wong, the sub brand

name could go on the spine, along with brand name. The front cover can have have just the main brand logo.

natural evolutionExclusive papers by Cordenons

natu

ral evolu

tion

mont blancPremium paper by Hanzol

mo

nt b

lanc

Hansol

SECONDARY BRANDING

PLACEMENT WITH ASSOCIATE LOGOS

For placement of associate logos along with main brand on the front cover.

PLACEMENT WITH ASSOCIATE LOGOS

Hansol

Hansol

SECONDARY BRANDING

Cover & logo placement over swatch / sample book

PLACEMENT WITH ASSOCIATE LOGOS

Swatch Book for Cordenons

SECONDARYBRANDING

Verdana

E-MAIL SIGNATURE

12 pt

Raju  Suneja

B  247  Okhla  Phase-­1,  New  Delhi  110020

T  +91  11  43362000

Verdana14 pt

8.0517 cmx 2.3746 cm

K=70

EXHIBITION SPACEThe SONA logo could be used on the horizontal

banners and vertical tags in a exhibition space as per the specified proportions for the usage of

the logo.

0.7 in

Front

3.5 in

1.75 in

Back

VISITING CARD

Smallest logo size would be used on the visiting card.

1.0539in

0.7 in

B 24

7, O

khla

Phas

e-1

New D

elhi 1

1002

0

T +91

11

4336

2000

www.sona

com

mer

cial.c

om

8.2678 in

11.6938 in

1.1814 in

1.1856 in

LETTERHEAD

B 24

7, O

khla

Phas

e-1

New D

elhi 1

1002

0

T +91

11

4336

2000

www.sona

com

mer

cial.c

om

0.9118 in

1.3751 in

Size of the logo on a letterhead

Address and Phone No. in the header

B 247, Okhla

Phase-1

New Delhi 110020

www.sonacomm

ercial.com

0.9118 in

1.3096 in

B 24

7, O

khla

Phas

e-1

New D

elhi 1

1002

0

www.sona

com

mer

cial.c

om

2.0992 in

8.9997 in

7.815 in

4.2434 in

0.9336 in

ENVELOPE

B 24

7 Ind

ustr i

al Are

a

Phas

e-1,

New

Delh

i 110

020

T +91

11

43362

000

sona

com

mer

cial.c

om

To

56/3 Friends Colony EastNew Delhi 110064

23 March 2011

Dear Maam,

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Best Regards

Raju SunejaManager

Raju Su

neja

B 24

7 Ind

ustri

al Are

a

Phas

e-1,

New

Delh

i 110

020

M +

91 9

8100

8468

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T +91

11

4336

2000

E raju

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DOCKET

CARRY BAGS

bran

ds Hansol Sona Signature Paper s B 247 Industrial Are aPhase-1, New Delhi 110020

T +91 11 43362000sonacommercial.com

NOTEBOOKOn the notebook, the sub brands could be mentioned at the back

along with the address.

On surfaces of stationery like the pen and pencil, the logo should be placed in the horizontal format given by the

designer.

WRITING PEN

ADVERTISEMENTFor a full page vertical advertisement,when using vibrant photographs, the

logo must be placed on a white base and it should be atleast 10mm away from the cutting margin.

Because your design deserves paper of good quality.

35cm

45 cm

Frutiger 48 pt

2.0033 in

3.0026 in

Size of the logo on a full page vertical ad

For the usage of the logo in a half page horizontal ad, the logo must be placed aleast 10 mm away from the cutting margin. While using

vibrant photographs, the logo must be placed on a white base.

ADVERTISEMENT

Because your design deserves a paper of good quality.

1.4944 in

2.2399 in

10.6838 in

13.7511 in

HORIZONTAL AD OPTION 1

Because your design deserves a paperof goodquality.

1.4944 in

2.2399 in

For half page ad, horizontal formats could be used. While using vibrant photographs, the logo must be placed on a white base. This format

could be in a smaller size using the same proportions. The logo must be placed atleast 10 mm away from the cutting margin.

ADVERTISEMENT

HORIZONTAL AD OPTION 2

10.6838 in

13.7511 in

ADVERTISEMENTFor a half page vertical advertisement, when using vibrant

photographs, the logo must be placed on a white base.This fromat could also be used in a smaller size using the

same proportions.

Because your design deserves a paperof good quality.

1.0016 in

1.5013 in

6.3131 in

18.1241 in

For an advertisement with the associate logos, the main logo must be placed on a white base while the associate logos could be placed in a line

together.The logos must be placed 10mm away from the cutting margin.

ADVERTISEMENT

Vertical format with associate logos

Horizontal format with associate logos

LENZINGPAPERHansol

Because your design deserves a paper of good quality.

LENZINGPAPERHansol

6.8582 in

0.9105 in

Because your design deserves a paper of good quality.

LENZINGPAPERHansol