Post on 24-Aug-2020
transcript
BRANDSTRATEGY
Assembled by Strong Design Studios – strongdesign.co
SAMPLE
CONTENTSBrand TeneTs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Purpose Organizational Values Personality Keywords
Brand marks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Horizontal Lockups Vertical Lockups Avatars
Brand VIsUaLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Signature Color Palette Signature Typefaces Signature Elements
SAMPLE
BRANDTENETSSAMPLE
PUrPose
Searchlight exists to restore integrity to authorship and journalism onlineWith the internet becoming larger and larger, content is more important than ever . Yet because of the increase in content’s importance, plagiarism has become more and more rampant . At Searchlight, we’re building an easy, efficient, and affordable platform to bring peace of mind to large and small content creators by helping them mitigate and resolve plagiarism and copyright infringement .
While we do believe in the open web and we definitely aren’t looking to play the role of lawyers, we look to provide our clients with a way to continuously monitor their content for plagiarism and basic tools to help resolve plagiarism when it is discovered . We help protect our clients’ content and prevent intellectual property loss .
4
SAMPLE
AccuracyWe believe our product is only as good as the results it delivers . Not only are we are steadily refining Searchlight to return only the highest quality results, but actual humans double-check your results before they are sent out, so that we make sure we’re providing our clients with the most accurate reporting possible .
ServiceWe believe our client is king . We take a customer-centric approach and want to continually over-deliver and build a product that our clients love using, and while we don’t want to become the internet police, we will always stand in the corner of our client .
EfficiencyWe believe our clients’ resources are precious, so we’ve engineered Searchlight to make the most best use of their time and money . Our platform is being continuously refined to make it as easy and delightful as possible to use, and our accuracy ensures we won’t waste our clients’ time with bogus, low-quality reports . In fact, it is our goal that once a client engages with us, they can completely stop thinking about monitoring their content and focus on creating it . Additionally, we remain committed to creating a product that can remain affordable for both small and large organizations .
organIzaTIonaL VaLUes 5
SAMPLE
PlayfulThe internet has always been a fun place, and we embrace that . We posses a lively youthfulness and are never stodgy or bullish .
ApproachableOur very core is built on the very idea of illumination, and so we’re naturally down-to-earth and easy to interact with . You can even speak with our CEO directly!
PolishedAlthough we’re playful and approachable, our work is serious business and those attributes are always balanced with a certain amount of polish and professionalism . It is important that we convey that we are an established and experienced organization .
PersonaLITy keywords 6
SAMPLE
BRANDMARKSSAMPLE
HorIzonTaL LockUPs 8
SAMPLE
VerTIcaL LockUPs + aVaTars 9
SAMPLE
BRANDVISUALSSAMPLE
cyanPMS 2925
C85 M24 Y0 K20#119Ed9
sIgnaTUre coLor PaLeTTe
PRIMARY SWATCHES SECONDARY SWATCHES
dark cyan
C85 M42 Y17 K1#167EAb
rich Black
C60 M40 Y20 K100#000000
cherryPMS 186
C12 M100 Y92 K3#d9393d
dark cherry
C23 M93 Y81 K14#Ab3236
smoke grayPMS 432
C80 M64 Y53 K44#303E48
11
SAMPLE
PRIMARY TYPEFACE TEXTA
Your words are worth protecting . abcdefghijklmnopqrstuvwxyz
AbCdEFgHIjKLMNOPqRSTuVWxYz
1234567890
Effortlessly monitor your whole website to find every case
of duplicated content anywhere & everywhere . A monthly
subscription gains you a lifetime of assurance that you have
complete control over your website’s content .
Weights include thin, light, book, regular, medium, bold
and heavy plus italics
ACCENT TYPEFACE COALHAND LUKE
Your words are worth protecting abcdefghijklmnopqrstuvwxyzAbcdEfghijklmnoPqrStuvwxYz1234567890
Effortlessly monitor your whole website to find every case of duplicated content anywhere & everywhere. A monthly subscription gains you a lifetime of assurance that you have complete control over your website’s content.
sIgnaTUre TyPefaces 12
SAMPLE
sIgnaTUre eLemenTs
the spotlight element
The spotlight element is a subtle background treatment. It is inspired by the movement of a search light and is designed to provide a way to highlight and section off content in a way that creates emotion without distracting from the actual content.
13
SAMPLE
sIgnaTUre eLemenTs
the circular container element
Icons, illustrations and photos can be enclosed in circles, which are inspired by the circle in the Searchlight logo and the idea of a spotlight beam.
We should be cautious not to over-use this element.
14
SAMPLE
sIgnaTUre eLemenTs
the application icon set
The Entypo icon font should be used for small icons throughout the application UI. This icon font has been chosen for its wide character set and clean, simple look.
Entypo can be downloaded at www.entypo.com
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
1234567890
15
SAMPLE
sIgnaTUre eLemenTs
the photo style
Supporting photos and screenshots should be in a style that is “clipped” out and overlaid on a solid color background (most often white or pale smoke, but also
possibly cyan). A screenshot crop can be show alone (A) or applied to an image of a device’s screen (B). Most often these images should be anchored to the bottom of a
section of the website or layout.
a B
16
SAMPLE
sIgnaTUre eLemenTs
the dashed line border
The dashed line element is designed to provide a unique way to visually divide content. The dashed line is inspired by the stripes on a flag or the edge of an airmail envelope, and it inspires a solid, familiar feel. It is most effectively used at the top or
bottom of a band of content.
17
SAMPLE