NOLA Brewing

ORIGIN STORY

3!

4!

Subhead  Katrina

5!

Dixie Beer

6!

Frank Zappa

7!

NOLA Brewing Logo

8!

9!

10!

11!

12!

Mission Statement

13!

Be true to who you are

in every decision you make.

14!

Through in-depth interviews and psychographic analysis, we uncovered a di!erent culture in sports + Kids doing very “unkidlike” things

STARTING FROM SCRATCH

A BRAND story born of the CULTURE that DRIVES these athletes and the company

IMAGERY THAT EMBODIES THE BRAND

PROS THAT EMBODY HONOR THE GAME

SOCIAL MEDIA: TWITTER

SOCIAL MEDIA: FACEBOOK

SOCIAL MEDIA: INSTAGRAM

ELITE PRACTICE FACILITY

PROTECTING THE BRAND

24!

A trademark is a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.

What is a trademark?

25!

A trademark gives a seller or producer the exclusive right to “register” a trademark and to prevent their competitors from using that trademark.

What does a trademark present?

26!

•  McDonald’s Golden Arches

•  NBC Charm

•  Louboutin Red

•  “Love that chicken from Popeyes”

Examples of Trademarks

27!

•  Actual use in commerce provides common law trademark rights.

•  Limited protection in

particular geographic markets without registration.

•  State registration provides very limited protection.

How do you get trademark protection?

•  Registration with the USPTO plus actual use in commerce or intent to use in commerce.

•  How?

•  Search for similar marks

•  Fill out the application

•  Pay the registration fee

28!

•  Protects original works of authorship, including pictorial, graphic, and literary works

•  Arises automatically upon creation

•  But registration with the Copyright Office is not necessary but provides legal benefits

What is a copyright?

29!

Examples of Copyrighted Works

•  Some elements of the text of product labels, website language

•  Photos and graphic elements used in advertising, product labels, websites

•  Slogans are protected under trademark, not copyright

30!

•  The Copyright Act provides certain rights to the owner:

•  Reproduce the work

•  Perform the work

•  Distribute copies of the work

•  Display the work

•  Prepare derivative works

Copyright Act Protections

THANK YOU