Hello Digital Innovation ShowYou look nice

Hello Digital Innovation Show@mattdesmier

Today’s Lesson: Branding.

Today’s Lesson: Branding.Trump

BRANDING:The point at which the identity you portray, meets the image your audience receives and the reality they experience.

Cameras at the ready…

AwarenessInterestDesireAction

RetentionAdvocacy

Branding

Engagement & sales

Branding

Faris & Rosie Yakob, Founders, Genius Steals

AwarenessInterestDesireAction

RetentionAdvocacy

Branding

Engagement & sales

Branding

Faris & Rosie Yakob, Founders, Genius Steals

Agricultural Economy

Agricultural Economy

Early Industrial

Agricultural Economy

Early Industrial

Late Industrial

Digital

People influence people. Nothing influences people more than a recommendation from a trusted friend.

Mark Zuckerburg, Founder, Facebook

Camila Coelho 11.5m

Ethan Dolan 10.5m

Jim Chapman 8.2m

Huda Kattan 18m

Lauren Riihimaki 9.5m

Melina Sophie 6.6m

Lauren Curtis 7.5m

Joe Sugg 20m

DanTDM

Leah Campion Jordan Bunker Brogan Tate Nick Baines

Aftab Pathan Scarlett Dixon Adam Wright Anna Cribb

Cameras at the ready…

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

EvangelismBrian Fetherstonehaugh, Chairman & CEO, OgilvyOne Worldwide

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

Evangelism

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

Evangelism

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

Evangelism

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

Evangelism

Four P’s Four E’s

Product

Place

Price

Promotion

Experience

Everywhere

Exchange

Evangelism

AwarenessInterestDesireAction

RetentionAdvocacy

Branding

Engagement & sales

Branding

Faris & Rosie Yakob, Founders, Genius Steals

BRANDING:Brands are built on what people say about you, not what you’re saying about yourself.

Cameras at the ready…

Funny

Useful

Beautiful

InspiringBrian Millar, Co-Founder, Emotional Intelligene Agency

2005 - 2006 - 2008 - 2009 - 2010 - 2013 - 2015 - 2016 -

Nick & Camilla Barnard launch Rude Health from their kitchen tableA Sunday Times article leads to overwhelming sales and Rude Health employs their first member of staffSecond employee joins the Rude Health team and Waitrose start to stock the muesli, porridge & cerealsFirst international delivery to heads to Norway and a partnership with Abergavenny Food Festival is launchedThe Ultimate Granola is launched and immediately begins winning awardsRude Health’s dairy free drinks are launched and the first London Porridge Championships are hosted

An office is opened in Amsterdam

Rude Health celebrate their tenth birthday and co-founder Nick authors the Eat Right Cookbook

Useful

Inspiring

Beautiful

Funny

BRANDING:Successful brands have integrity. They’re truthful, honest and transparent. Successful brands are consistent & reliable.

AwarenessInterestDesireAction

RetentionAdvocacy

AwarenessInterestDesireAction

RetentionAdvocacy

Experience

Everywhere

Exchange

Evangelism

AwarenessInterestDesireAction

RetentionAdvocacy

Experience

Everywhere

Exchange

Evangelism

Funny

Useful

Beautiful

Inspiring

Cameras at the ready…

AwarenessInterestDesireAction

RetentionAdvocacy

Experience

Everywhere

Exchange

Evangelism

Funny

Useful

Beautiful

Inspiring

THANKS!

@mattdesmier