Branding Overview

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Branding Services Overview

Building Brands From IdeasBuilding Brands From Ideas

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Branding Is Often Misunderstood

Even Professionals Misunderstand Branding.

Branding is NOT

Brand Is A Promise A Lifestyle A personalityBrand Is A Promise A Lifestyle A personality

Branding happens before all of those First you create the brand, then you raise awareness of it

• Designs

• Products

• Advertising

• Marketing or PR

Then What Is Branding?

Branding Is Not Push – It is Pull.

Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

BRANDING IS INTERACTIVE

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides

a solution to their problem. Good branding includes:

•Clear Concise Messages•It Confirms Your Credibility•Connects Prospects Emotionally•Motivates Buyers To Act Automatically•Cements User Loyalty

Branding Done Well

To Be Successful in Branding.

Your brand must reside within the hearts and minds of customers, clients, and prospects. Your brand becomes the sum total of their experiences and perceptions that you can influence.

You do this by integrating your brand strategies through your company at every point of public contact.

OK, SO HOW IS THIS DONE?Using the right tools to reach customers works

Develop A Marketing Strategy

And A Marketing

What Marketing Strategy?

Strategy is the Thinking and Planning is the

Doing .

Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing strategy is shaped by your business goals. Your business goals and your marketing strategy should go hand-in-hand.

Components Of A Marketing Strategy

•External Marketing Message

•Internal Positioning Goal

•Short Term Goals and Objectives

•Long Term Goals and Objectives

What A Marketing Plan?

Myth: Marketing is Not Branding

Your marketing plan is how you are going to achieve your marketing goals. It is the application of your strategy. A roadmap that will guide you from one point to another.

Most people set out to achieve the "how" without first knowing the "what." This can end up wasting resources for a company, both time and money.

Components Of A Marketing Plan

Situation Analysis

•Goals

•Focus

•Culture

•Strengths

•Weaknesses

•Market Share

Analysis of Your Competitors

•Products

•Price

•Distribution

•Place

Analysis of Your Customer

•Demographics

•Price Threshold

•Where The Shop

•What They Buy

Identification of your 4 P's

•Products

•Price

•Promotion

•Place

BRAND ENGAGEMENT

Style Feel

TelevisionShopping

ConsumerWants

VisibilityAvailability

InternetSocial Media

PriceValue

THE BRAND} { Press and Placement

RetailCatalog

Branding Matches The Needs With the Leads

It Goes Like This…

Marketing Strategy Marketing Plan

Implementation Brand

Branding Is Creating A Customer ExperienceBranding Is Creating A Customer Experience

And Then Like This…

Then Customers Get It

You Need To Be Where Customers ShopYou Need To Be Where Customers Shop

• Plan

• Position

• Push

Branding Over Simplified

Branding Development Process Famous Discoveries provides you…

…with a Marketing Strategy. We evaluate, help define and then focus the goals.

…with a Marketing Plan. We evaluate the competitive landscape and chart the course.

Implementation of the Plan. With the brand defined, the strategy established and the plan in place it is time to execute.

That is Branding in ActionThat is Branding in Action That is Branding in ActionThat is Branding in Action

Contact:Bill Barlow+(727) 421-1001Bill@BillBarlow.com

Building Brands From IdeasBuilding Brands From Ideas

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