Branding Yourself OnlineLouisville Wedding Association02.06.12

2Christy Belden

Vice President of Media & Marketing

Experience: 12 yearsThe Courier-JournalUniversity of LouisvilleSEMPO CertifiedGoogle AdWords

Individually Certified

Christy knows marketing. PPC, SEO, social media, email, mobile, event marketing, traditional—she’s been there and done that. She continues to build a deep well of experience and is always in touch with the trends and strategies that provide a solid return on clients’ investments.

3LeapFrog Interactive

Twitter: @LFI#DigitalFootprint

Facebook: www.facebook.com/LeapFrogInteractiveAgency

Blog: www.leapfroginteractive.com/blog

4Agenda

+ Managing Your Online Footprint (Brand & Reputation)- Why It’s Important

+ Google Yourself

+ Personal Brand Management Tools- Facebook- Twitter- LinkedIn - Google+- YouTube- Blog – Wordpress, Tumblr

- Slideshare- About.me

- Personal Website

+ Infographic Resume Builders+ Pinterest

Managing Your Online Footprint

6Managing Your Online Footprint

Why It Matters

+ Search Engines

+ Social Media

+ www.google.com/weddings

7Digital Wedding Statistics

Top Reasons You Should Have an Online Presence

• 1 in 5 use a mobile app to help plan, shop for or register for their wedding

• 17% use a social media app to plan, shop or register for their wedding

• 78% more people use social media today to communicate wedding details

(since 2008)

• 40% are more likely to use an online service to create/send save-the-dates

or invitations (since 2008)

• 31% more people are using an online RSVP service (since 2008)

• Brides today are more likely to have a personal wedding website

• Brides are increasingly using online wedding planning tools

Source: www.weddingindustrystastics.com

8Top Social Media Influencers in the Wedding Industry

• The Knot

• Style Me Pretty

• Wedding Wire

• Brides.com

• Get Married

• Martha Stewart Weddings

• Project Wedding

• OneWed

• Green Wedding Shoes

• Broke Ass Bride

Source: www.wedthemagazine.com

9Top Social Media Influencers Among Industry Professionals

• Bridal Tweets/Christine Dyer

• eWedNews/Paul Pannone

• Wedding Market

• Leila Kahlil

• Think Splendid/Liene Stevens

• Engage10!/Rebecca Grinnals

• The Wedding Report

• The Wedding Marketing Authority/Andy Ebon

• Bride Attraction/Natalie Bradley

• Wedding Wire/Sonny Ganguly

Source: www.wedthemagazine.com

10Managing Your Online Footprint

Top Reasons for Hiring Based on Information Found on Social Networking Profile

1. Gave positive impression of personality & organizational fit

2. Profile supported professional qualifications

3. Profile showcased candidate was creative

4. Candidate had good references posted by others

5. Showed solid communications skills

6. Profile showcased candidate was well-rounded

Source: How Recruiters Use Social Networks to Screen Candidates, http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-

infographic/

11Managing Your Online Footprint

Social Media Recruitment Test (a sample)

LinkedIn+ Genuine recommendations from peers, managers & colleagues+ Completed profile including outside of work hobbies & interests+ Member of industry-related groups+ Participates & highlights involvement in non-work related activities such as volunteer projects

Facebook+ Non-controversial posts+ Member of groups relevant to profession

Twitter+ Tweets often (2-10 times per day)+ Healthy followers to following ration+ Healthy balance between personal & professional tweets+ Responds & engages with others – personal & professional

Blog+ Provides links to other social profiles & resume+ Updates content regularly+ Provides interesting industry-related insight & opinions

Source: Do You Pass the Social Media Recruitment Test?, Boris Epstein, Mashabl, http://mashable.com/2009/04/08/social-media-recruitment/

12Managing Your Online Footprint

Personal Branding

Top Questions to Think About When Branding Yourself

1. If I publish something, who will see it? Not just now, but later2. Am I going to feel this same way/have this same opinion one year

from now?3. Am I promoting my expertise, not just showcasing my opinion?4. Do I promote myself too much? Not enough?5. Am I consist in my messaging?6. Am I searching myself enough to know what is being said about

me or what I have said in the past?7. Do I have real value to add to a subject?8. Have I done enough research on the topics I discuss?9. Photos – what type are public? Are they offensive?10.Have I quadruple checked my grammar and spelling?

Source: Establishing the Brand of You, socialmediatoday,, http://socialmediatoday.com/node/382770?utm_source=smt_daily&utm_medium=email&utm_campaign=newsletter

Google Yourself

Personal Brand Management Tools

15Personal Brand Management Tools

16Pinterest

Infographic Resume Builders

18Infographic Resume Builders

And Remember…

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+ Network – online & offline

+ Maintain professional social media profiles free of inappropriate content

+ Use twitter- Complete your profile with a short bio with links to blogs and an online resume

+ Blogging- Post industry opinions & personal thoughts – Showcase your industry expertise

And Remember…

Best Practices for Expanding Your Online Footprint

Source: Modern Ways to Job Search, http://visual.ly/modern-ways-job-search

21And Remember…

Some Notes About Video Resumes

1. Keep it short

2. Use a storytelling format

3. Describe your value for the position

4. Explain why you are the best for the job

5. Take your time & make sure it’s right before uploading to YouTube

Source: The Perfect Modern Resume, http://visual.ly/perfect-modern-resume

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Questions?

23

Thank You!