Brandwatch Masterclass: Alerts!

transcript

Alerts!

Nate Walton nate@brandwatch.com | @molten_tofu

MAY 2014

Contents

• Basics

• Increase vs regular

• Metrics vs topics

• Quiz!

• Thresholds

Basics

You can add any email address to an alert

You can always use a search within your query if you set it up as a rule

Have a naming convention

Recipients have to confirm

Example Alert

Increase vs regular

Regular alerts work best for content digests

e.g. influencer mentions

Regular alerts work best to identify trends in rarely mentioned topics

e.g., severe crisis topics

Increase alerts work best to identify trends in topics with daily conversation

e.g., brand products

Topics vs metrics

Topics-based alerts help accurately target predictable topics

• Product discussion

• Customer service

• Spokespeople

• Owned content (e.g. hashtags)

Metrics-based alerts help you identify the conversation you couldn’t predict

Quiz Time!

Celebrity mentions (more than 1,000,000 followers)

Mentions with positive sentiment

News clippings from top media (top sites list)

Mentions from news (the page type)

Bomb threats

@ Mentions at @VerizonWireless

@ Mentions at @molten_tofu

Tweeters with Impact Score over 50

Increase thresholds

Proper thresholds depend on historical volatility of the data

So, a percentage (e.g. normalized) based on volatility: Relative Standard Deviation

[Standard deviation of daily volume] / [Avg daily volume] = RSD

Acme Corp. Acme Inc.

Social Media