Brandwatch Masterclass IIBenchmarking Against Competitors

Joakim Nilsson, Managing Director, SCRM Cloud

Twitter @JoakimNilsson

How do you benchmark your brand?

…when you have a lot of competitors?

What you’ll learn today:How to benchmark share-of-voice metrics across brands

Mention Volume

Page Types

Published vs.

Earned Mentions

Custom Categorie

s

How do we do it?Benchmark mention volume across brands

Mention Volume

Page Types

Published vs.

Earned Mentions

Custom Categorie

s

Mention volume across brands and over time

Stacked chart– comparing mention volume

%-chart – Comparing relative share-of-voice

How do we do it?Benchmark mention volume across brands

Mention Volume

Page Types

Published vs.

Earned Mentions

Custom Categorie

s

Page Types

Understanding your competitions social buzz across page types

How do we do it?Benchmark mention volume across brands

Mention Volume

Page Types

Published vs.

Earned Mentions

Custom Categorie

s

Custom Categorie

s

Benchmarking volume of sports related social buzz across brands

Benchmarking volume of sports related social buzz across brands

How do we do it?Benchmark mention volume across brands

Page Types

Published vs.

Earned Mentions

Custom Categorie

s

Mention Volume

Understand if the social buzz around a brand is published by the brand themselves or their

audience

Q&ALet’s stay in touch via Twitter @JoakimNilsson