WE NEEDTO TALK ABOUT

VIDEO.

MOBILE VIDEO

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wild, wild west

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the problems

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Creatives:CONFUSED COWBOYS

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MOBILE VIDEO STANDARDS

ARE NOT

WIDELYADOPTED

delivery

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no reporting benchmarks

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THE CREATIVE

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@emigal

INTERACTIVITY IS KEY

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ALL DEVICES ARE NOT CREATED EQUAL

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WEB7%

MOBILE2%

ENGAGEMENT RATE

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SIMPLE WORKS: 50% ENGAGEMENT RATE

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THE PERFECT MOBILE

VIDEO AD

RELEVANTINTERACTIVESIMPLE

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DELIVERY

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sneaky cowboys@emigal

MRAIDORMMA

MOBILE VIDEO IS TODAY WHERE

ONLINE VIDEO WAS

THREE YEARS AGO

WE CAN HELP!

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THE REPORTING

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TV

WEB

MOBILE

GRPreach

impressionsreach

clicksconversions

impressionsreach

clicksconversions?

engagementbrand recall

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Standard video Interactive video

@emigal

TV

WEB

MOBILE

GRPreach

impressionsreach

clicksconversions

impressionsreach

clicksconversions?

engagementbrand recall

engagementbrand recall

engagementbrand recall

@emigal

CREATIVE:RELEVANT, INTERACTIVE, SIMPLE

DELIVERY:MRAID OR ORMMA BUT IT’S PAINFUL

REPORTING:IT’S ALL ABOUT ENGAGEMENT

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ONE MORE THING

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@emigal

THANKSEmi GalCEOemi@brainient.com@emigal / emigal.com