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WE NEED TO TALK ABOUT VIDEO. MOBILE VIDEO @emigal
| Date post: | 31-Oct-2014 |
| Category: |
News & Politics |
| Upload: | brainient |
| View: | 352 times |
| Download: | 2 times |
WE NEEDTO TALK ABOUT
VIDEO.
MOBILE VIDEO
@emigal
wild, wild west
@emigal
the problems
@emigal
Creatives:CONFUSED COWBOYS
@emigal
MOBILE VIDEO STANDARDS
ARE NOT
WIDELYADOPTED
delivery
@emigal
no reporting benchmarks
@emigal
THE CREATIVE
@emigal
@emigal
INTERACTIVITY IS KEY
@emigal
ALL DEVICES ARE NOT CREATED EQUAL
@emigal
WEB7%
MOBILE2%
ENGAGEMENT RATE
@emigal
SIMPLE WORKS: 50% ENGAGEMENT RATE
@emigal
THE PERFECT MOBILE
VIDEO AD
RELEVANTINTERACTIVESIMPLE
@emigal
DELIVERY
@emigal
sneaky cowboys@emigal
MRAIDORMMA
MOBILE VIDEO IS TODAY WHERE
ONLINE VIDEO WAS
THREE YEARS AGO
WE CAN HELP!
@emigal
THE REPORTING
@emigal
TV
WEB
MOBILE
GRPreach
impressionsreach
clicksconversions
impressionsreach
clicksconversions?
engagementbrand recall
@emigal
Standard video Interactive video
@emigal
TV
WEB
MOBILE
GRPreach
impressionsreach
clicksconversions
impressionsreach
clicksconversions?
engagementbrand recall
engagementbrand recall
engagementbrand recall
@emigal
CREATIVE:RELEVANT, INTERACTIVE, SIMPLE
DELIVERY:MRAID OR ORMMA BUT IT’S PAINFUL
REPORTING:IT’S ALL ABOUT ENGAGEMENT
@emigal
ONE MORE THING
@emigal
@emigal
