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MEASURING CAMPAIGN SUCCESS IN A CROSS-DEVICE WORLD
| Date post: | 09-May-2015 |
| Category: |
Technology |
| Upload: | brainient |
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MEASURING CAMPAIGN SUCCESS IN A CROSS-DEVICE WORLD
STATS*
*Google report, August 2012
A BIT OF HISTORY
GRP CTR CTR / Engagement
Reach
THE PROBLEM
GRP CTR CTR / Engagement
Reach
THE SOLUTION
Reach
Engagement
Brand recall
REACHSHOWS THAT THE TARGET AUDIENCE WAS DELIVERED
ENGAGEMENTPROVES THAT THE VIEWER ACTUALLY PAID ATTENTION TO THE AD
BRAND RECALLTELLS YOU WHETHER THE AD MADE A DIFFERENCE OR NOT
HOW DO YOU GENERATE ENGAGEMENT AND MEASUREBRAND RECALL ACROSS DEVICES?
CROSS-DEVICE INTERACTIVITY
UNIFIED REPORTING DASHBOARD
SOME MORE RESEARCH STATS
INTERACTIVE VIDEO ADS ARE VIEWED LONGER
Source: Mediamind
INTERACTIVE ADS GENERATE 267% HIGHER BRAND RECALL THAN NON-INTERACTIVE ADS
Source: Skopos, September 2012
Emi [email protected]+44 778 721 2915www.brainient.com
THANKS!We look forward to hearing from you.
Anna TraceyVP [email protected]+44 7715 169694www.brainient.com
Paul GidleyDirector of Agency [email protected]+44 7772 387583www.brainient.com
