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Brentford Community Survey
Results of initial phase amongst Brentford
residents
July 2010
Background and objectives
Brentford Community Council has undertaken a
survey to ask local people and organisations involved
in Brentford what they would like to see improved in
Brentford.
The questionnaire results will inform a community-
owned 'Community Strategy and Action Plan' to help
guide the Council, councillors, businesses and other
service providers where support and investment
should be prioritised.
The project spans across residents, businesses and
charities. However this first iteration will focus on
residents only
A note on the sample profile
achieved so far
So far we have interviewed 136n Brentford Residents
The majority have lived in Brentford for at least 6 years and tend
to be involved in the community.
A note of caution: base sizes are sometimes low for subgroup
analysis but when relevant data cuts are shown for qualitative
reading and flagged as low base sizes.
Note: see local statistics in appendix section for reference.
A year or less
3%
3-5 years
14%
6-10 years
22%
for ever
53%
1-2 years
8%
0
50%2
25%
3
11%
4 or more
3%
1
11%
How long have you lived
in Brentford: Number of children:
75% of our sample recruited so far has been
living in Brentford for at least 6 years
About You & Brentford
Residents surveyed show attachment to
Brentford as very few intend to leave in
the short to medium term How long you have lived in Brentford tends to correlate with anticipated length of stay
(although too few recent joiners to draw conclusions) which seems to suggest a divide of
residents between the core and a more transient population.
Encouragingly 41% of those who have lived here under 6 years intend to stay at least as
long.
Long term residents are loyal to Brentford: 2 thirds who have lived in Brentford forever
intend to stay forever
69% intend on staying at least 6 years and only 8% plan on leaving the town within the next
2 years.
Base: 116n answers
Lived for…
How long lived in
Brentford vs Intend to
stay (%)
A year
or less
1-2
years
3-5
years
6-10
years for ever
Total
Plannin
g on
staying
for...
A year or less 0 (0) 0 (0) 1 (7) 1 (5) 1 (2) 3
1-2 years 2 (67) 0 (0) 3 (21) 0 (0) 1 (2) 5
3-5 years 1 (33) 5 (63) 3 (21) 3 (14) 10 (19) 23
6-10 years 0 (0) 0 (0) 3 (21) 6 (27) 6 (11) 15
for ever 1 (33) 3 (37.5) 4 (29) 11 (50) 35 (66) 54
Total 3 8 14 22 53
How long have you been in Brentford (whether living, working
or playing here) and how long do you see yourself staying for?
Global % out of all table (i.e. all cells add up to 100%)
Column % (i.e. all cells in columns add up to 100%)
About You & Brentford
There is a variety of reasons cited in
relation to an eventual move out of
Brentford
Retirement, desire to move out in the countryside or just having to
return back home were frequent reasons cited for eventually leaving
Brentford.
Work relocation also unsurprisingly was often cited.
More worryingly we note a sense of despair vis a vis the regeneration of
the High Street, some people ‘giving up’ on seeing improvements.
Base: 50n answers
Reasons to move out of Brentford:
(Open question)
About You & Brentford
A tale of two cities?
Brentford is perceived as a friendly but
run down place
Brentford is first and foremost perceived as a friendly place and to a smaller extent a community.
We also note frequent mentions to the historical nature of the town.
However almost as top of mind are impressions of a run down, shabby, neglected, tired or even dirty place.
Base: 111n answers
How do you see Brentford (first three adjectives that spring to
mind when you think of Brentford)?
(Open question)
About You & Brentford
Majority of residents either opt for a mix
mode of transportation or drive to
commute in and out of Brentford
Although cycling represents a small proportion of commuting choices
(however way higher than the London average it has to be said) it is
more popular amongst new residents (under 2 years)
Conversely driving tends to be more prominent amongst those who
have lived for over 6 years
Main modes of transportation:
– Combination 37%
– Drive 31% (38% amongst those in Brentford over 6 years)
– Bus 11% (24% amongst those in Brentford 3-5 years)
– Tube/rail 11%
– Cycle 7% (42% amongst those in Brentford under 2 years)
– Walk 4%
Base: 108n answers
About You & Brentford
The overwhelming majority of
residents feel safe in Brentford…
Base: 112n answers
63% know how to contact their local
SNT (Safer Neighbourhood Team
30% contacted the
police in the
last year
Only 8% amongst those living in Brentford for
less than 2 years
But drops to 33% amongst those living in
Brentford for less than 2 years
91% feel safe In Brentford
64% know how to contact
the police in a non-
emergency
36% aware of the
policing pledge
… and there is generally good
awareness amongst the
residents surveyed of how to
contact the local police or Safer
Neighbourhood Team.
• However figures drop
dramatically amongst recent
joiners which points to a need to
relay the message amongst
them.
About You & Brentford
What’s on in Brentford
The most frequent activities of Brentford
residents within Brentford are unsurprisingly
shopping but also walks, visiting parks ahead
of pubs and restaurant outings
Base: 112n answers
What do you do in Brentford?
WEEKLY
What’s on in Brentford
Locals go for walks more often
than they visit pubs and
restaurants in Brentford
When looking at it on a monthly basis we note
higher rates of visits to arts places and
museums as well as medical services.
Base: 112n answers
What do you do in Brentford?
MONTHLY
What’s on in Brentford
Art venues, museums and (thankfully?)
medical services are the least frequently
visited facilities in Brentford
Base: 112n answers
What do you do in Brentford?
LESS OFTEN THAN MONTHLY Around a fifth of residents
use supermarkets outside
of Brentford
A quarter prefer to frequent pubs and
restaurants outside of Brentford (or just do
not visit them at all)
What’s on in Brentford
Around 1 in 4 are not aware of
extended services such as dance
mats or cookery clubs.
Base: 112n answers
What do you do in Brentford?
NOT AWARE OF
Few are
unaware of
Museums and
arts places
More than 1 in 10
have not heard of
the Children Centre
or Support Groups
What’s on in Brentford
Below are the results of the previous pages
presented in full overview
Different way of presenting info
Can chose whatever best fits report’s
audience
Base: 112n answers
What do you do in Brentford?
FULL OVERVIEW
What’s on in Brentford
Overall our sample was aware of most
local activities but mostly attended the
Brentford Festival
Event with lowest awareness is May Fayre with
almost 3 in 10 not having heard of it
Base: 108n answers
What’s on in Brentford
Picnic at
St Paul’s
park
May
Fayre
Christmas lights
switch on at
Watermans
Christmas
lights
fundraiser
at Syon Park
Have you attended (in 2008 or 2009) the following community
events:
There are 3 key priorities for Brentford
residents: more shops, a better high
street and more restaurants & coffee
shops
Better Shopping facilities: 18
Better/ decent/ thriving High Street: 16
More restaurants, family pubs & gastropubs: 8
Nice coffee shops: 7
Fresh, healthy food, greengrocer: 6
Better supermarket (Sainsbury's, Waitrose…): 5
Cleaner streets: 5
Community/ Youth Center: 5
Wider variety of shops: 5
Better Secondary Schools/ More schooling options: 4
Deli: 4
Good live music/ events venue: 4
Better canal/ riverside: 3
Better transport: 3
Bookshop: 3
Clothes shop: 3
Decent/ proper Town Center: 3
Farmers Market: 3
More/ better childrens' playgrounds: 3
Shopping Center: 3
Celebrate & signpost heritage: 2
Trampoline club for adults.: 2
A civic society group: 1
A comunity spirit like it used to have: 1
Allotments: 1
Brentford Baths to re open: 1
Buildings more in keeping with our canal/riverside location: 1
Canal side development: 1
Clean air: 1
Decent selection of places to go out in evening & weekends: 1
Eco friendly: 1
GPs surgery open at hours accessible to working people: 1
Gym: 1
More free parking: 1
More landscaping: 1
More pedestrian areas: 1
More vibrant town: 1
Not too many big companies moving in: 1
Police station open longer: 1
Premiership status: 1
Refurbished boatyards: 1
Save historic Brentford: 1
Skate/ BMX park: 1
Support for Lone Parents: 1
Youth Club/activities: 1
Zoo: 1
Base: 89n answers
What would you like that doesn't exist in Brentford?
(Open question)
Detailed coded answers:
What’s on in Brentford
Almost 40% of our sample go at least
occasionally support the Bees
Base: 106n answers
Used to go with my brother, but his health is now not so good, but all the family are members of Bees Utd
too expensive for the quality on offer
Haven't got round to it
my son and husband go to every home game
finances currently don't permit regular visits, even less a season ticket!
most matches
16%
no
61%
less than five a
year
23%
Do you go to Griffin Park to watch Brentford Football Club?
Base: 109n answers
Last season I watched 13 games. This season it will be only 3 games, due to I lost my job.
What’s on in Brentford
Our sample (admittedly biased towards long
term residents) is generally keen to be
involved in the community. 46% would be
willing to make a time commitment to a charity
Am very involved in community life on Brentford Dock
often miss out on knowing about events till after they occur as I live on the ealing side.
already involved up to limit of time availability
Would like the option of knowing about them and explanation of how people can get involved. Regular email or similar would be good.
Possibly depending on the type of event
Yes
61%
No
39%
Would you like to know how to get involved in community
events and groups (saying yes commits you to nothing)?
Base: 96n answers
What’s on in Brentford
Would you be willing to make a time commitment
to a local charity or group , from reading to children at school or community gardening to
maintaining a charitable web site? This could be anything from a couple
of hours a month to a regular daily commitment. Saying Yes does not
commit you.
Yes
46%No
54%
Base: 98n answers
Around a quarter of the sample would be willing to make regular
monetary contributions to charity and would be most motivated
by transparency on what has been achieved with the funds.
Those willing to make a time commitment are also more likely to
make a donation
Yes
27%
No
73%
Would you be willing to make a regular contribution to a
charity that operated solely for the benefit of Brentford
community (from £2 a month)?
Base: 92n answers
What’s on in Brentford
Yes
28%
No
72%
Would you be more willing if it was a charity (where you could
Gift Aid) rather than a voluntary group?
Yes
61%
No
39%
Would you be more willing if you could see what happened to
the money?
Yes
52%
No
48%
Yes
42%
No
58%
Yes
77%
No
23%
Amongst those willing to make a time
commitment to a local charity or group
Finding out what’s on in Brentford
84
71
50
42
31
24
22
15
12
8
6
Word of mouth
Www.brentfordtw8.com
Free local newspaper
Flyers through door
HM magazine
Brentford library
Notices in private
windows
Other (please specify)
Paid for local
newspaper
GP waiting room
Phone book / yellow
pages
Word of mouth and the TW8 website are
by far the most common ways of finding
info on what’s on in Brentford
Base: 108n answers
Finding out what’s on in Brentford
How do you find out what's available in Brentford (tick all that
apply)?
Web search
Local toy lib
Pub - advertises in pub and through word of
mouth in pub
Community groups networks
Brag. Matt harmer's newsletter.
Being observant / through work
Info on our estate notice board
Shop ads
Community groups and local Church
I keep up to date with what's going on.
Yes
80%
No
20%
I already know where to find info
The overwhelming majority are clearly
hungry for more information on what’s
happening in Brentford via an online
source
I have plenty to do! - perhaps a good website would be useful
I get it all but it is clumsy to get to
There is nothing that interests me in Brentford
I prefer to get my entertainment in pleasant surroundings
It's not a lack of information, it's that not many events interest me.
Would you like to know more what’s happening in Brentford?
Base: 103n answers
I work here, so really only need to know about shopping facilities and transport and I can get this by walking the high street and from the train companies
Depends what is being advertised - don't want to be inundated with E-mails/flyers
Those who said no mentioned the following reasons:
Finding out what’s on in Brentford
Yes
89%
No
7%Would prefer
paper
4%Would you like one online source of
information for Brentford?
And Email is by far the preferred
medium for example in the form of a
newsletter
How would you like to find out what's on in Brentford?
(Open question)
Base: 75n answers
There is also clear appetite from
news from the TW8 website.
A solid base to further develop?
Finding out what’s on in Brentford
Specific issues in Brentford
Yes
59%
Don't Know
36%
No
5%
Do you think Brentford needs a
permanent youth club in a dedicated
building?
Overall support for the need of a Youth
Club in Brentford is strong (both
spontaneously and when prompted)
Base: 53n answers
Yes
59%
Don't Know
37%
No
4%
Do you think there is a need for
more youth provision in Brentford?
Base: 99n answers
List up to 3 types of youth provision you would like to see (clubs, activities,...):
Specific issues in Brentford
Yes
46%
Not sure
41%
No
13%
Do you support the move to Lionel
Road?
Most surveyed residents are aware of the
planned move of Brentford FC to Lionel Road
but support is not unequivocal
Base: 100n answers
Yes
75%
No
25%
Are you aware of the plan to move
Brentford Football Club to Lionel
Road?
Specific issues in Brentford
Those who were not sure said:
(as a % of all 100n respondents who answered the question)
DK/ No views (14%)
No interest in football club (6%)
Potential issue with what will happen with existing site (5%)
Lack of information (5%)
Where is this? (3%)
Pollution from A4/M4. Tight site. (1%)
Far from pubs (1%)
Effect on local businesses (1%)
Divided as a fan vs resident (1%)
Attached to current site (1%)
Maintaining and increasing green
spaces would be the first priority in the
residents’ view should money be
available If money were to be allocated to Brentford (from S106 funding
*for example), on what should it be spent?
Specific issues in Brentford
Base: 91n answers
73
40
39
38
32
Maintaining/increasing
green spaces
Youth club
Community
Development Co-
Ordinator**
Youth services
Play equipment in
park
Other suggestions (word cloud): - needs to be coded for better analysis
6 in 10 are aware of the Community Payback
Scheme. The main activity envisaged for
offenders would be to help clean the streets &
parks and remove graffitis.
Base: 53n answers Yes
59%
No
41%
Are you aware of the Community
Payback Scheme, whereby
offenders have to do community
work?
Specific issues in Brentford
What should offenders do as part of
this scheme?
Most are aware (at least ‘sometimes’) of
planning developments before the start
of construction.
Specific issues in Brentford
Yes
23%
Sometimes
59%
Would like to
be
9%
No
9%
Are you aware of planning developments
before they start building? Is there a vacant plot of land near you
that could be opened up to the
community, or that isn’t maintained?
No respondent could identify vacant
plots of land, however they pointed to a
variety of disused or derelict sites:
Appendix
National & Local Statistics
2001 Census Demographics
for Brentford & Isleworth
Total 2001 Population: 105,343
Gender:
Male: 48.6%
Female: 51.4%
Age:
Under 18: 20.7%
18-60: 63.8%
Over 60: 15.5%
Education:
Full time students: 5.8%
Graduates 16-74: 37.2%
No Qualifications 16-74: 19.3%
Accomodation :
Owner-Occupied: 59%
Social Housing: 21.5% (Council:
16.1%, Housing Ass.: 5.4%)
Privately Rented: 16.7%
Homes without central heating
and/or private bathroom: 7.2%
Origins and ethnicity
Born outside UK: 30.3%
White: 70%
Black: 4.6%
Asian: 18.7%
Mixed: 3.3%
Other: 3.4%
Religion:
Christian: 55.5%
Hindu: 6.6%
Muslim: 8.2%
Sikh: 5.1%
Internet Access
70% of households had access in 2009
Households with access to the Internet, UK 18.3 million households in the UK (70 per cent) had Internet access in 2009. This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006. UK estimates are not available prior to 2006. The region with the highest level of access was London, with 80 per cent. The region with the lowest access level was Scotland, with 62 per cent. Sixty-three per cent of all UK households had a broadband connection in 2009, up from 56 per cent in 2008. Of those households with Internet access, 90 per cent had a broadband connection in 2009, an increase from 69 per cent in 2006. In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview. The number of adults who had never accessed the Internet fell to 10.2 million (21 per cent) in 2009. Sixty four per cent of all adults who were recent Internet users (having accessed the Internet in the three months prior to interview) had ever purchased goods or services over the Internet in 2009. Of these, 83 per cent (26 million) had purchased within the last three months.
Sources: National Statistics Omnibus Survey
UK wide statistics