Building Groupon’s Global Engineering CultureBrian McCallister!CTO of Platform, Groupon @brianm

Part I:Groupon: Growth and Engineering

November 2008

2008

10 Employees

2010

300+ Employees

2012

10,000+ Employees

Groupon is the global leader in local commerce,making it easy for people around the world to search and discover great businesses at unbeatable prices.

Source: Internal data,, June 2014

WORLDWIDE

200M+ subscribers 53M+ active customers 500+ markets 600M+ deals sold

7

$5b+ in annual billings nearly 12,000 global employees

Part II:Building Groupon’s

Global Engineering Culture

Megamind

Payments

G2G3

Goods

Basic

sGetaways

Hotels

FreebiesStores

iTier

GnomeBreadcrumb

bPOS

Widgets

Mobile

Deal builder

TMON

Ideel

Pers

onal

Colle

ctio

nsUGC

SmartDeals

Gift Cards

Seamless Redemption

RTRPULL

Snap

Sidetour

Deal WizardNe

arbyShopping Cart

CRM

Retrospectives

Team Ethos

Principles

AutonomyConnection Excellence

Global Internal Hackathon

Skeletor

Career Ladders

We “stole” from all of these (and more)

GEMs Mentoring Program

Part III:Results

Groupon is no longer simply a “daily deals” merchant but a technology company. - GigaOm

A long journey

Discuss!Brian McCallister!CTO of Platform, Groupon @brianm