Building Groupon’s Global Engineering CultureBrian McCallister!CTO of Platform, Groupon @brianm
Part I:Groupon: Growth and Engineering
November 2008
2008
10 Employees
2010
300+ Employees
2012
10,000+ Employees
Groupon is the global leader in local commerce,making it easy for people around the world to search and discover great businesses at unbeatable prices.
Source: Internal data,, June 2014
WORLDWIDE
200M+ subscribers 53M+ active customers 500+ markets 600M+ deals sold
7
$5b+ in annual billings nearly 12,000 global employees
Part II:Building Groupon’s
Global Engineering Culture
Megamind
Payments
G2G3
Goods
Basic
sGetaways
Hotels
FreebiesStores
iTier
GnomeBreadcrumb
bPOS
Widgets
Mobile
Deal builder
TMON
Ideel
Pers
onal
Colle
ctio
nsUGC
SmartDeals
Gift Cards
Seamless Redemption
RTRPULL
Snap
Sidetour
Deal WizardNe
arbyShopping Cart
CRM
Retrospectives
Team Ethos
Principles
AutonomyConnection Excellence
Global Internal Hackathon
Skeletor
Career Ladders
We “stole” from all of these (and more)
GEMs Mentoring Program
Part III:Results
Groupon is no longer simply a “daily deals” merchant but a technology company. - GigaOm
A long journey
Discuss!Brian McCallister!CTO of Platform, Groupon @brianm