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| Date post: | 09-Apr-2017 |
| Category: |
Technology |
| Upload: | paul-menig |
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Brian McLaughlin
DRAFT 3
President – PeopleNet
Agenda
• Current state of telema.cs
• Future trends • What does this mean to you?
Current State Of Telema/cs
Fleet Telema-cs; Adop-on On The Rise
6.7
2017
43.6% 33.5%
26.0%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2010 2011 2012 2013 2014 2015 2016 2017
Conserva4ve Scenario Likely Op4mis4c
Medium and Heavy-‐Duty Commercial Vehicle Telema-cs: Subscriber Penetra-on Forecasts (North America), 2010-‐2017 (millions of vehicles)
Source: Frost & Sullivan
! Increasing complex regula4ons with higher cost of non-‐compliance
! Higher levels of ROI (e.g., fuel costs, driver produc4vity, customer service)
11.5% 16.3% 21.5%
2010 – 2017 CAGR
Proj. Penetra-on Rates
eLD Mandate Will Reshape Market
5.9
2010
Fleet Size / Distance 0-‐4 5-‐20 21-‐50 51-‐100 101-‐499 500-‐999 1,000+ Total
Long Haul (500+ miles)
100,000 220,000 290,000 290,000 320,000 300,000 1,115,000 2,635,000
Regional (100-‐500 miles)
130,000 330,000 180,000 140,000 200,000 125,000 550,000 1,655,000
Short Haul (<100 miles)
310,000 550,000 255,000 145,000 125,000 75,000 185,000 1,645,000
Total 540,000 1,100,000 725,000 575,000 645,000 500,000 1,850,000 5,935,000
<2% 15-‐20% >40% TelemaMcs PenetraMon
Levels
Vehicles in Service by Fleet Size and Distance Traveled
Sources: Industry Research, Proprietary Knowledge, and Management Es.mates
15.4% Adop4on
Point Solutions - Simple solutions
- Standalone
Enterprise Solutions
- Advanced applications
- Integrated
eLD Mandate Eminent?
Telema-cs Models Con-nuing To Evolve
HYBRID MODELS
Fleet Managd
• Aftermarket • High reliability
• Corporately owned • Personally enabled
COPE
• Truck OEM offered and supported
Embedded
• Bring your own • Outsource support, network, device mgt. to carrier
BYOD
Gateways, Applica-ons And Data Driving Telema-cs ROI
Dispatching / Messaging
GPS/Location/Navigation
Remote Diagnostics
Electronic Logs/DVIR
Video
Hotspot/Web Browsing
V2V/V2I
Driver Personal Enablement
Electronic Scale/Bypass/Tolling/Payments
10-‐15% increase in produc-vity
10-‐15% over-me reduc-on
20-‐25% reduc-on in fuel
expenses
5-‐10% reduc-on in total
miles
20-‐30 min driver savings
15-‐20% increase in vehicle
u-liza-on
20-‐30% reduc-on in vehicle
idle -me
Source: Frost & Sullivan
Fuel Tax
Driver Performance Monitoring
ETA enhanced with Traffic/Weather
Future State Of Telema/cs
Technology Is Changing Rapidly!!
[Ten years ago], Facebook didn't exist; TwiUer was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applica.ons were what you sent to college; and Skype, for most people, was a typo. -‐Thomas Friedman
Key Drivers Changing The Telema-cs Game
• Connected Vehicles; Smart Trucks • Connected Drivers; Aps/Mobility
• Big Data; Business Intelligence
• Video Convergence
Factors such as data privacy, security, and ownership must all be factored in to key decisions
Data And Connec-vity Are Exploding
13
By 2016, global IP traffic will reach an annual run rate of 1.3 Zetabytes per year.
Connec-vity Enabling IoTT
Connec-ng Drivers To Many Things
! Driver Health Device Integra-on • Fitbit/Health Device Integra4on • Gamifica4on 4ed to Driver Scorecard / Incen4ve Programs • Proac4ve Health No4fica4ons
! Facial Recogni-on • Driver drowsiness detec4on • Cell phone detec4on
! Biometrics • Integrated vehicle sensors, upload to “Virtual Doctor” • Integra4on with Onboard Medical devices
Mobility Today
Smart Devices in NA 198.5M
5.25M Smartphones in Truckers hands today
99% of Smartphone carrying
truckers use mobile apps
#1 app category amongst truckers:
Social Media
#1 app used by truckers: Facebook
#1 Industry based app used by truckers:
This trend will con4nue!
Mobility Becoming The Norm In Trucking
Source: CTIA and CLS Consul.ng
! Self Dispatch ! Route management: Traffic, weather, showers, parking, favorite truck stops that are in fueling network and out
! Driver seglement automa4on/TruckPay ! Scanning ! Virtual CB ! XM Radio ! In Cab Infotainment – HBO Go, Nejlix, etc. ! In Cab Training ! Driver ra4ngs: Shipper, Dispatcher, Driver Manager, etc. ! Affinity: NASCAR, Fishing, etc.
Mobility Enables Connected Drivers
Telema-cs and Video; Now Converging
Safety
Liability
Surveillance
Business Intelligence Evolu-on
Standard Reports
Ad Hoc Reports
Query / Drilldown Alerts Data Mining Forecasting
Predictive Analytics Optimization
Answers: how to do things better, what's the
best decision?
Statistical Analysis
Advanced AnalyticsBusiness Intelligence
Answers: what happened & when.
Answers: How many, how often, where?
Answers: where is the issue, & what are the
details?
Answers: what action are needed now?
Answers: why is this happening, what
opportunities missed?
Answers: what relationships should I
care about?
Answers: What are the trends, how much is needed & when?
Answers: what will happen next, and how will it affect the biz?
BI Mission Historical Trends & Pagerns
Alerts & Responses Enhanced Efficiency
Compe44ve Advantage
Analy-cs Mission Dis4ll Complexity
Forecasts & Predic4ons Op4mized Decision Making Compe44ve Transforma4on
Competencies
Precision Analy4cs Business Intelligence
Ecosystems Are Evolving to Leverage Big Data
Asset Management Fleets
Telema-cs Vendors
Fault Codes ECM, OER
Dealer Network
OEM Ecosystem
Analy-cs
Service Leads Prescrip4ve Data
Dealer Referrals Service Warnings
Pareto Decision Trees OEM Engineering
Design Updates No4fica4ons
Loca4on Driving History
BI / Alerts
Third-‐Party Ecosystem
Truck Stops
Analy-cs / Engineering
Maintenance Socware
TMS
PM Data Service History
PM Data Service History
Service Leads Prescrip4ve Data Usage &
Voca4onal Data
Lifecycle Mgmt Prescrip4ve Data
Service Alerts Prescrip4ve Data
Factors and Trends To Embrace
" Get an ROI game plan; ask for help " Pick your mobility model " Start with core set of aps; build upon (ROI focus) " Select open systems " Don’t buy bleeding, buy leading " Demand self-‐service Business Intelligence tools
