Post on 14-Apr-2018
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CASE STUDY:BRITANNIA INDUSTRIES LTDGroup members: Iris Sunny Wee Box Dora
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AgendaIntroduction
Findings: Problems
Recommendations
Conclusion
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BackgroundThe largest manufacturer of bakery products in India
Established in 1892
Top-selling: Biscuit brands
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Initial steps:Eat Healthy, Think Better
Moving forward:
Midday Meal Scheme
Extending the brandExpanding the supply chain: Outsourcing
Strategic plans:
Scale up the manufacture and distribution of social products
Develop the social products into sustainable business
ackground
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Finding Problems External strategy problems
Cannot meet the need at the national level
Fierce competition
Internal strategy problem
Financial problems
Marketing problems
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FINDINGS-External StrategyProblems Cannot meet the need at the national level
The conscience of malnutrition
The market share of health and wellness food
$300 billion, $725 million
Various stakeholders to collaborate with
Government agency, corporate sector, civil society
Innovator
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Competitors Local companies--Parle Products, ITC, Surya Foods
Multinational companiesKraft Foods, United Biscuits
Finance, technique, diversity and distribution
FINDINGS-External StrategyProblems
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Financial problems (High costs of operation)
In 2008, total expense = 25,990 (Rupees millions)
In 2011, total expense = 44,829 (Rupees millions)
The highest increasing expense is Raw materials
(Sugar, Flour and Oil)
The highest increasing raw material is Sugar
FINDINGS-Internal StrategyProblems
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Marketing Strategy Problems (Educating to Indian
customers)Nutrition is the intake of food, considered in relation
to the bodys dietary needs.
(World Health Organization: WHO)
Lack of educate the nutritional products NutriChoice
Malnutrition
FINDINGS-Internal StrategyProblems
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Recommendation 1 (External)Enlarge scale of the company Solutions:
Strengthen cooperation with government
Integrated Child Development Service
Midday Meal Scheme
Community-oriented organizations
Drawbacks:
Competition in government projects
Weigh profits over development
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Other recommendations Cooperation with stakeholders
Outsourcing
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Recommendation 2 (External)Competitive advantages & Sustainabledevelopment Solution:
1. Improve quality of products: taste and minerals
2. Products for low-income consumers
Drawbacks: Increase cost
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Other recommendations Balance the low-price products and high-price products
Enhance the reputation
Gain supports from the government
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Recommendation 3 (Internal)
Financial issues: SAVE COST
Material costs
Cooperate with sugar suppliers and flour
companies, make simply package
Labour costs
From rural areas Distribution costs
Factory location close to the target market
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Recommendation 4 (Internal)
Marketing issues
Brand management
Create new different flavours
Educate to the public (Fortified biscuits can kill malnutrition)
Built a national-wide scheme: Suppliers for all the schools and
charity
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Conclusion
Problems:
Profits decreased
Marketing strategies are limited
Potential competitors
Solutions: external and internal strategies
Scale up social products
Develop a sustainable business
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Thank youfor your attention