Broadband revolution in sport

transcript

future of sport broadcastingISFM consultingpeter holmes à court5.10.2010

sport is a discretionary spendafter housing, after food,after family, school, holidays,after everyday luxuries (cigs and beer),after ‘free’ consumption of sport…

…comes actually spending money on sport.

therefore based on the “care factor”© www.isfm.com.au

what has driven growthmedia proliferationappropriate expansioninternational tailwindsdeeper fan engagementbetter stadia experiencesstructure/governance improvements

mega-trends in sportdigital enableslive growscommunity is the brand℠we are all in ‘the world game’rise of player power is unstoppable

“Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room listening to an ipod.”Me, 2006

“Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room listening to an iPod.”Me, 2006 I was wrong.

I was wrong.

Those benign iPods have morphed into dynamic and networked audio visual devices, enabling incredible interaction with sports.

Those benign iPods have morphed into dynamic and networked audio visual devices, enabling incredible interaction with sports. Digital is our friend. Our new bff.

I was wrong.

and digital gives fans a multitude of new ways to interact with their game of choice

all team announce-ments emailed to fans at same time as media

all tickets (gate, train, parking) and concession offers on mobile screen

interact with big screen at the game, share experience w/ friends

video highlights sent to you because you were there to see it live

It works for big sports and it is even more powerful for niche sports, who can’t otherwise get media coverage

video highlights sent to you because you were there to see it live

1,727 football sites inc. 4,755 football pitches >22,000 football teams

draft and pre-release

FFA National Facility

State based563 LGAs 1,737 clubs

Information for all levels

Victorian synthetic site locations (by LGA)

Western Australian football sites with flood lighting (by association)

Information for all levels

Australia’s broadband revolution1994 no “internet” 1995 dial up2000 quicker and often2004 always on (at work)2008 always on and mobile2012 always on and mobile and fast2015 always on and mobile and fast and cheap

we have live events that just happen.

the more people have a digital life the more people crave human gatherings

the Rabbitohs, had the worst training facilities in professional sport in Australia, and they were locked out of their spiritual home, Redfern Oval.

Redfern Oval 2006

the seats were collector’s

Redfern Oval 2006

the run down grandstand was a nest for crime in the surrounding

Redfern Oval 2008

redfern oval, thanks to the city of sydney, is now a vibrant community asset

elite playing field

competition goal posts

sprint track1200 seats

full sized dressing rooms

full gymnasiumrehab center

three dressing roomshot showers and cold baths

redfern oval: elite

6000 capacity

skate park

basketball hoops

open fields

fountain

market spaces

public toilets

canteen

elite playing field

competition goal posts

full sized dressing rooms

sprint track

full gymnasiumrehab center

three dressing rooms

community storage

hot showers and cold baths

meeting roominteractive playground

walking track

7 water bubblers

1200 seats

redfern oval: elite & community

6000 capacity

redfern oval: elite & community & open

a physical manifestation of an open, transparent business, inviting rich participation appropriate for an increasingly digital age

sure there are times when the gates are closed for a ticketed event, such as this trial game earlier this year

Thebut even when you close the gates, we remain transparent

the days of building walled gardens are over

he has our merchandise on

she has a members cap on

Thebusinesses can give away a taste for free, and encourage greater interaction

established customersconsidering greater interaction

Thebusinesses can give away a taste for free, and encourage greater interaction

potential customers sampling the product

Thebusinesses can give away a taste for free, and encourage greater interaction and if your product is good enough, they will want to get closer

when kids see this on TV (internet, phone, etc)

capable of doing jobs like this

and then see this, in their school, in their community

that is the power of sport

sport delivers for major sponsors and social causes:

partner with the Ovarian Cancer Research Foundation off-field

Issac Lukekiwi international

Jamie Simpsontwice recovered fromlymphatic cancer

Beau Championindigenouslocal junior

we are in an international gamelote tuqiri: league to union to england to balmaink hunt: league to union to afl (and then back again?)soccer: a-league to j-leagueworld cup bid: we are finally a contenderrise of soccer: please watch from the sidelines in 2018/22

player’s share of revenue:

kudos only

amateurage

kudos only paid replacement wages

amateurage

early professionalage

paid market rates make the market

25% - 40% of code’s

revenue

amateurage

full professionalage

paid market rates make the market

commercialization of player IPlabour mobility: state, country and now codesownership of organisations: tournaments, academies

50+% of code’s revenue

amateurage

future professionalage

mega-threats in sportapathydigital isolationismnon-payers to the gamedevelopment killing open space

future of sport broadcasting?ISFM consultingpeter holmes à court5.10.2010

future of sport broadcastingISFM consultingpeter holmes à court5.10.2010

future of sportnarrowcastingISFM consultingpeter holmes à court5.10.2010

International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years.

We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements.

While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around.

Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff.

Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities.

isfm does:

Peter Holmes à Court, Chairman, is also a director of Viocorp International, Australia’s leading internet video technology company, a director of Queensland Rail and the Barangaroo Delivery Authority, and since 2006 he has been the co-owner with Russell Crowe of the South Sydney Rabbitohs. Peter was Executive Chairman of the Club from mid-2006 to mid-2008. Previously Peter was CEO of the Australian Agricultural company, and prior to that Peter founded and ran Back Row Productions, an international producer of theatrical productions, producing of over 20 different productions in 300 cities and 20 countries. Peter warmed the bench for the Oxford Blues team and today rides a bike and does the odd triathlon, both of which he does slowly. Graeme Watson, Founder, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year.Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM.

isfm execs:

www.slideshare.net/isfm/crawford-report-summary-by-isfm-draft-finding

more peter hac presentations: www.slideshare.net/peterhaccontact and comments: peter@whitebull.com

additional resources:

A summary ISFM’s work on the redevelopment of Redfern Oval and adjacent commercial properties in conjunction with the major stakeholders including the City of Sydney Council, South Sydney Rabbitohs, South Sydney Leagues Club, and property developers Trivest. The completed project, and the adjoining park is considered a benchmark in community and elite sports integration.

Viocorp developed this site to create a broadcast model for the track cycling masters championship. The model demonstrated how high quality multi-camera coverage, produced efficiently (i.e., cheaply) could create multiple new revenue streams (organiser, participants, sponsors, syndication) and enable a small participation sport to reach its geographically diverse fan base.

summary of the crawford report by ISFM, november 21 2009

www.cyclingmasters.tv

www.isfm.com.au/projects_redfernoval.html

photo credits: david sproule, sportspics, peter holmes à court

Broadband revolution in sport

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