Post on 13-Jul-2015
transcript
Sitecore. Compelling Web Experiences
Page 1 www.sitecore.net
Delivering the Right Content to the
Right People with the Right Tools
@Sitecore
#GartnerPCC
compelling web experiences
2
Brookings Mobile Delivering the Right Content to the Right People with the Right Tools Fred DewsWeb Site EditorThe Brookings InstitutionWashington, DCfdews@brookings.edu | www.brookings.edu
4
Quality. Independence. Impact
Brookings 1916
Founded by St. Louis businessman Robert S. Brookings to promote fact-based study of public policy
5
Quality. Independence. Impact
Brookings 2011
Our mission: conduct high-quality, independent research and, based on that research, provide innovative, practical recommendations that advance three broad goals:
6
Quality. Independence. Impact
• Strengthen American democracy
• Foster the economic and social welfare, security and opportunity of all Americans
• Secure a more open, safe, prosperous and cooperative international system.
9
Online History
1995: www.brookings.edu
2007: Sitecore CMS
2008: optimized for mobile
10
Online History
1995: www.brookings.edu
2007: Sitecore CMS
2008: optimized for mobile
2010: apps for PDAs
11
Online History
1995: www.brookings.edu
2007: Sitecore CMS
2008: optimized for mobile
2010: apps for PDAs
2011: iPad app
12
Key Challenges
• Unpredictability
13
Key Challenges
• Unpredictability
• Rapidly changing marketplace (ideas and tech)
14
Key Challenges
• Unpredictability
• Rapidly changing marketplace (ideas and tech)
• Maintain flexibility and ease of use
15
Key Challenges
• Unpredictability
• Rapidly changing marketplace (ideas and tech)
• Maintain flexibility and ease of use
• Editorial
16
Key Challenges
• Unpredictability
• Rapidly changing marketplace (ideas and tech)
• Maintain flexibility and ease of use
• Editorial
• Meet the needs of the audience
17
Our Content
• Fact-based research
• Short-length pieces to long papers, Congressional testimony
• Event transcripts
• Video and audio
• Over 300 topics from 250+ experts
18
Our Audience
• Federal, state, local, global policymakers and those who influence them: e.g., congressional staff, media
• Government officials
• Policy practitioners
• NGOs, e.g., World Bank, UN
• Academics, emerging leaders and interested public
They are influential:
19
Our Audience
• They are time-starved
• They need actionable information now, or clear guidance on how to get longer-form information to consume later
How they consume information:
20
Our Tools
• Robust Sitecore CMS deployment supports content publishing, media assets, mobile ecosystem, social media syndication, multimedia, YouTube, iTunes
21
Our Tools
• Scalability of Sitecore for new technology
22
Our Tools
• Scalability of Sitecore for new technology
• We fit the app to the content
23
Our Tools
• Scalability of Sitecore for new technology
• We fit the app to the content
• We manage our content in the same place (Sitecore) with the same amount of staff
24
Mobile Strategy
• 70% of surveyed policymakers use mobile phones to access content
• Majority use smart phones (over 75%)
25
Mobile Strategy
• Blackberry, Android, iPhone, iPad, mobile
26
Mobile Strategy
• Blackberry, Android, iPhone, iPad, mobile
• First think tank to deploy apps for all three major mobile devices
27
Mobile Strategy
• Blackberry, Android, iPhone, iPad, mobile
• First think tank to deploy apps for all three major mobile devices
• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal
28
Mobile Strategy
• Blackberry, Android, iPhone, iPad, mobile
• First think tank to deploy apps for all three major mobile devices
• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal
• Deliver content to time-starved audiences who consume content “on the go”
29
Mobile Strategy
• Blackberry, Android, iPhone, iPad, mobile
• First think tank to deploy apps for all three major mobile devices
• Blackberry still dominant device on Capitol Hill despite recent Verizon-Apple deal
• Deliver content to time-starved audiences who consume content “on the go”
• Device agnostic
30
Mobile Technical Overview
- iPhone- BlackBerry- Android- iPad
31
Key Metrics
• Think tank = ideas = free content
How we measure success
32
Key Metrics
• Think tank = ideas = free content
• “Quality” vs. “Quantity”
How we measure success
33
Key Metrics
• Think tank = ideas = free content
• “Quality” vs. “Quantity”
• Focus on key stakeholders
How we measure success
34
Key Metrics
• Think tank = ideas = free content
• “Quality” vs. “Quantity”
• Focus on key stakeholders
• The “right time” is when policy debates are happening
How we measure success
35
Key Metrics
• Think tank = ideas = free content
• “Quality” vs. “Quantity”
• Focus on key stakeholders
• The “right time” is when policy debates are happening
• Supplemental analytics
How we measure success
36
Key Metrics
“… it is hard to believe that the work of the Brookings
Institution could be contained in an iPhone app. But
the free Brookings app does a great job of
consolidating news, opinion and research content for
consumption via your mobile device.”
- Reviewer on appolicious.com (9/21/10)
How we measure success – what’s been said:
37
Key Metrics
“Velir demonstrated one of the fundamental
promises of CMS: edit once, publish everywhere …
And they’ve done it with one-click simplicity for
everything from the iPhone to Facebook to email.”
- Derek Roberti, director of technology, Sitecore, speaking about the
Brookings mobile deployment
How we measure success – what’s been said:
38
Key Metrics
“The Brookings digital strategy is supported greatly by the
development of the mobile site, mobile applications, social media
integration, and multilingual content. These applications would not
be possible without Sitecore, which is the connective tissue for
delivering all Brookings web content. Users can now easily access
Brookings research on the go, which is vital for policy makers and
researchers in our nation's capital who are constantly on the move.”
– Mark Gregor, Velir
How we measure success – what’s been said:
39
Solution Partners
40
Repeatable Results
• Scalability through Sitecore and our development team
41
Repeatable Results
• Scalability through Sitecore and our development team
• We manage our mobile ecosystem almost without managing it
42
Repeatable Results
• Scalability through Sitecore and our development team
• We manage our mobile ecosystem almost without managing it
• Support new devices and apps
43
The Mobile Future
• Shift to mobile-based consumption of content is real and accelerating
44
The Mobile Future
• Shift to mobile-based consumption of content is real and accelerating
• Add rich multimedia experiences (HTML5)
45
The Mobile Future
• Shift to mobile-based consumption of content is real and accelerating
• Add rich multimedia experiences (HTML5)
• Support emerging apps/platforms
46
The Mobile Future
• Shift to mobile-based consumption of content is real and accelerating
• Add rich multimedia experiences (HTML5)
• Support emerging apps/platforms
• Create portals into our deep research that are meaningful and usable
47
The Mobile Future
• Shift to mobile-based consumption of content is real and accelerating
• Add rich multimedia experiences (HTML5)
• Support emerging apps/platforms
• Create portals into our deep research that are meaningful and usable
• Deliver the right content to the right people using the right tools
48
Quality.Independence.Impact
Fred DewsWeb Site EditorThe Brookings InstitutionWashington, DC
www.brookings.edu
www.facebook.com/brookings
twitter.com/BrookingsInst