Store opportunity

Reaching your customers

Planning your release

Driving sales and quality

One Store

Win 10 Console + Win 10 Win 10

Xbox Live Creators Program

ID@Xbox

P4166

P4112

• Higher fill rate for UWP apps:

• Ad mediation

• More ad partners

• Interstitial ads

• Video ads

• Native ads

• Playable ads: no special code

• Promote your apps• E.g. playable: 3%-5% banner conversion vs

30%-50%

P4154

Microsoft Store for Business

https://blogs.microsoft.com/blog/2017/05/02/microsoft-introduces-new-technologies-education-including-windows-

10-s-new-surface-laptop-microsoft-teams-classrooms/#sm.000jybme6q8kcuq10rc1tx3f36s6u

Store opportunity

Reaching your customers

Planning your release

Driving sales and quality

First video trailer16:9 1920x1080 promo image9:16 720x1080 Store logo

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Store opportunity

Reaching your customers

Planning your release

Driving sales and quality

Store opportunity

Reaching your customers

Planning your release

Driving sales and quality

P4116

• Read the blog, on Monday May 15blogs.windows.com/buildingapps

developer.microsoft.com/en-us/store/insider-program

• Find us a the Store Hub at //Build

• View other //Build sessions

B8102 Tips for successful Windows Store apps

Jaime Rodriguez, Sonia Carlson

B8098 Windows Store your way

Bernardo Zamora, Jonathan Garrigues

P4112 Microsoft monetization platform via Ads

Kiran Bangalore

P4116 Targeted offers API and notifications

Yamil Hernandez

P4148 Adding IAP to your Desktop app

Vladimir Postel

P4166 Advanced pricing, sales and scheduling

Bernardo Zamora

P4159 Xbox Live Creators Program

Mehmet Erkilic

P4154 Microsoft Universal user acquisition platform

Anusha Subramanian