Build a Positive Online Presence (and land a job while doing it)

Post on 11-Aug-2014

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 Landing a job can be a difficult and frustrating process - make it a little easier by coming across as good online as you do in person. With 75% of HR departments required to Google candidates during the hiring process, what shows up when people Google your name can make or break your chances of securing a job. In this slideshow, we'll give you tips for how to create a positive online presence that's ready for any job hunt. Originally presented at Spoon University's Brainfood Conference, August 3.

transcript

get your Google results in Check

- How to -

(and land a job while doing it)

Names are Googled Every DayHR departments Required to

Google Candidates

Most People are not well-represented online

Instead of finding Your best, they find…

photo source

Your worst

Something Irrelevant

Or Someone else Entirely

Take it from Pete…

Instead of

How to Create an Awesome Personal Brand Online

Build content you want people to find

Get on Social Media1

Post things People will find interesting

good Not so good

Use a professional photo

good Not so good

Start Blogging2

Write ABOUT THINGS RELATED TO THE JOB YOU WANT

*WINK**WINK*

Create a Personal Website3

Get Creative 3

Make sure people can find your content (A little thing called SEO)

The basics

On-Page Factors Off-page factors

site architecture/structure

Keywords/ Content

Relevancy

Links

Social Sharing

GET A domain NAME1

YOURNAME.COM

2 USE YOUR REAL NAMEgood Not so good

@johnsmith @bigj151

3 KEEP IT RELEVANT

Need some Help?

Concierge ServicesFree Do-It-Yourself Tool

(that’s trevor)

Thanks!

Email: support@brandyourself.com

Phone: 315-565-1799

website: brandyourself.com