Emily Ensign

Dir. of Content Development

iKeepsafe

ALANCE THICS RIVACY EPUTATION &

RELATIONSHIPS NLINE SECURITY

BE

APR

O

Digital Citizenship is:

Online Reputation

• What is it?

• Who creates it?

4iKeepSafe.org CONFIDENTIAL

RIVACYDo youth think their friends share too much personal information online?

P

“Online Privacy: What Does It Mean to Parents and Kids?," Common Sense Media, 2010, www.commonsensemedia.org/sites/default/files/privacypoll.pdf.

6iKeepSafe.org CONFIDENTIAL

YES!

Most of them do. 79% of youth think their friends share too much personal info online.

“Online Privacy: What Does It Mean to Parents and Kids?," Common Sense Media, 2010, www.commonsensemedia.org/sites/default/files/privacypoll.pdf.

7iKeepSafe.org CONFIDENTIAL

THINK BEFORE YOU POST

EPUTATIONWhat percentage of HR

professionals/recruiters have rejected an application based on information they found online?

R

• 70% percent of HR professionals (people hiring) have rejected an applicant based on something they found online

THERE IS NO DELETE BUTTON ON THE INTERNET!

Online Information That Influenced Decisions to Reject a Candidate

Concerns about the candidate’s lifestyle 58%

Inappropriate comments and text written by the candidate 56%

Unsuitable photos , videos, and information 55%

Inappropriate comments or text written by friends and relatives 43%

Comments criticizing previous employers, co-workers, or clients 40%

Inappropriate comments or text written by colleagues or work acquaintances 40%

Membership in certain groups and networks 35%

Discovered that information the candidate shared was false 30%

Poor communication skills displayed online 27%

Concern about the candidate’s financial background 16%

Reputation Matters

• Apple fires employee over iPhone Facebook rants• Facebook rant leads to police officer's sacking • Teacher should be fired for Facebook comment, judge rules• TSA officer fired over Facebook posts• Woman fired for bashing boss on Facebook wins settlement• Teacher fired over Facebook photo• H.S. Teacher Loses Job Over Facebook Posting• Bourne firefighter axed over Facebook postings• Minnesota Headhunter: Fired Over Facebook Comments• Hertford, N.C., police chief fired over Facebook link• Brixx Wood Fired Pizza Fires Waitress Over Facebook Post

Just look at the headlines

Reputation Statistics

43% of recruiters and hiring managers rejected a candidate because of something their friends or relatives posted.

3.74 Degrees of Separation

Reputation Statistics

Microsoft Study:• 14% of adults surveyed say they have experienced negative consequences due to online activities by others. Of those,

• 21% were fired from a job• 16% lost out on getting a job• 16% lost their health insurance• 14% lost out on the college they wanted• 15% were turned down for a mortgage

The only way to ensure information you post won’t harm you in the future is to avoid posting anything that could harm you in the future.

Don’t post information that might later impact your:• Health, auto, or home insurance rates• Ability to get a loan• Any content that could make a college recruiter, hiring manager, or

existing manager decide you’re not a good ‘fit’.

Consider Your Future

Online Reputation

Online Reputation

=

Asset or Liability?

Two True Stories

• Baseball Scholarship

• Academic Scholarship

Key Points

•There are ethical implications of sharing and posting inappropriate content online.•Online reputation impacts future opportunities. •Online content has great value for hiring managers, existing employers, college administrators, etc.