Design Paris Boutique Hotel

The Five Hotel Paris How can our hotel « own » its online identity ?

Mathilde Leclerc – Maeva Dupont

Facebook

Google Search

Trip Advisor

You Tube

Global System

Understand your consumer’s decision

Analyse and understand how your customers make decisions in order to determine which touchpoints are priorities and how to leverage them.

Understand your online reputation

Ensure our visibility of our in-house plateform(s)

• Domain name Strategy is key (alphabetic, geographic, linguistic, product universe…)

SEF: Search Engine Friendly, make sure that our structure of our website is optimized for search engines

SEO: We must make sure to refresh content on a regular basis

Visibility

•Increase online presence

•Include search engine rankings

•Relevant mainstream and niche website

•Within social media conversation

•Driving traffic to the hotel website

• Driving out negative comment (listen online chatter)

•Build relationships with influencers

•Keep up with online social media innovation

•Build community

•Transparancy + visibility

Measure trackable visits

Correlations to sales

Analysis of conversion and time spend

The Five Hotel

• Get in listenning mode (40% of customers will not only buy a brand if they can’t find the right information about it online).

• Be polite : give thanks to positive feedbacks and reviews + offer special gratitude rewards for customers who take time to recommend your brand

•Have some online fun : fun atmosphere, engagement, for our social present (contest, sweeptstakes, offers, rewards … That encourage followers to participage in fun activities

• Get Acquainted : subscribers enjoy highly personnalised messages with their names and hometowns (powerful way to initiate + maintain connection with brand)

• Train your troops (army of social media managers by training your colleagues to post create and respond to followers)

Solutions