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Content

Matt Alder

©MetaShift 2012

+@mattalder

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+

© MetaShift 2012

We have a problem!

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© MetaShift 2012

© MetaShift 2011

+What’s Changed?

Social Proof

Sharing

SEO

Mobility

Employer Brand

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+Social Proof

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+Social Proof

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Y = C *2^X

Sharing

+Professional Sharing

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+Social Graphs

+SEO

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+Mobility

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+Brand – Authentic Content

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+Brand – What most companies do!

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© MetaShift 2012

What, Where, When, How

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+What

Owned

Curated

User Generated (Two types!)

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+When?

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Awareness Attraction Persuasion Engagement

+How?

Original Content

Curated Third Party Content

Curated Internal Content

Internal Generated Content (Apps, Competitions etc)

Content Buckets

Individual Recruiters

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+Curation – Third Party Content

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+Where

+You Tube

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+Facebook

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+LinkedIn

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Sourcing Sharing &

Social

Branding & Findability

Advertising

LinkedIn

+Twitter

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+Portability

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+Format

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+

© MetaShift 2012

Free Resources

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+Free Resources

Webinar

http://bit.ly/Mattwebinar Whitepaper

Mobile Recruiting Guide 2012

© MetaShift 2012

Digital Mobile Social Recruitment Strategy

matt@metashift.co.uk