BUILDINGgreat e-Commerce APIs

@saranyan !

Hacker and Tech Guy, Bigcommerce

THE STORY

1

https://developer.bigcommerce.com

PLATFORM

https://developer.bigcommerce.com

WHY?

x

x

x

Loyalty based apps

Analytics apps

Marketing apps

https://developer.bigcommerce.com

WHO?x

Loyalty based apps

Analytics apps

Marketing apps

https://developer.bigcommerce.com

OUR VISION

osBe the e-Commerce operating system

OPPORTUNITIES

3

https://developer.bigcommerce.com

WHAT ARE MERCHANTS LOOKING FOR?

Apps helping to sell more

DISCOVERY INTENT SHOPPING

MOBILE SOCIAL PROMOTIONS LOYALTY FULFILL POST SALE

PAYMENT COUPONS CURATION SHARING GIFTS SUGGEST PRODUCTS

REWARDSORDERS UPSELL REVIEWS RE-

ENGAGE

https://developer.bigcommerce.com

‘APP’CONOMY

0

25

50

75

100

Q4 2011 Q2 2012 Q4 2012 Q2 2013

Number of apps

https://developer.bigcommerce.com

MONETIZATIONHubspot Mailchimp Mineful

Email Marketing $200 $0 $15

One SaaS Ordercup Ship station

Order Management $24 $20 $25

https://developer.bigcommerce.com

APPS WITH ROI

19%

23%

28%

30%

Customer retention

Product discovery

Mobile experience

Frictionless Payments

https://developer.bigcommerce.com

BUILD AN APP TODAY

https://developer.bigcommerce.com

@saranyan saranyan.vigraham@bigcommerce.com

THANK YOU