Building Exceptional Volunteer

Programs

January 2018

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Entergy Overview

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• Integrated energy company with operations in 8 states.

• Own and operate power plants with 30,000 MW of generating capacity.

• Serve 2.9 million residential customers in AR, LA, TX and MS.

• Annual revenues of $11 billion and almost 13,000 employees.

Our mission is to create sustainable value for our owners, customers, employees and communities.”

Leo P. DenaultChairman & CEOEntergy Corporation

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CSR at Entergy Overview

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• $16 million in charitable contributions annually to more than 2,000 non-profit partners.

• 100,000 hours of volunteer service annually

• More than $2.5 million raised annually for elderly and disabled customers for the Power to Care.

• More than $40 million in utility assistance for low income households.

• More than $100 million in value delivered to

to our stakeholders annually.

“I am so grateful to work for a company that values its employees so much. Thanks again!”

Joel TommeChemistry Specialist, Sr.

Sabine StationEntergy Texas

“I am an Entergy employee and also an American Indian of the United Houma Tribe. I received my monthly newsletter and read that Entergy made a donation to their college fund. It’s wonderful working for a company so caring for their communities. Lori Averett

Business Services Operation SupportEntergy Louisiana

American College Indian Fund receives donation from Entergy

Entergy ArkansasTeams up with firefighters for Operation WARM

“JAG is why I get up in the morning.”

JAG StudentEntergy Texas

Entergy partner Region V receives statewide recognition for JAG out of school model

Meet Jeralnisha. Native New Orleanian. Navy veteran and single mom. Returning home following her tour of duty, she found her options for a living wage job were limited. Thanks to Entergy’s support of Operation Spark, Jeralnisha is designing the future as a software design engineer for GE Digital.

Operation Spark powers the future through workforce development

Toting Turkeys in Mountain View

“I cannot express how much I love Louisiana. It is home, and one of the hardest decisions I would have to make is to chase my dream or live where I love. Thanks to EntergyI didn’t have to choose

between one or the other.”

Gregory SchwingPediatric Cancer ResearcherLSUHSC Career InternshipSummer Program

There’s No Place Like Home!

Shakira Tate, homeownerEntergy Mississippi

Dorsey familyEntergy New Orleans

Building Brand & Reputation

16th consecutive year

8x honoree & industry sector leader

2nd time to be named to list

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Top 10 Tips for Exceptional Volunteer Programs

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• Understand: What’s in it for them.• KISS: Keep it simple, sweetie.• Mission moments: why they are crucial. • Engaging corporate volunteers, Part I.• Engaging corporate volunteers, the Sequel.• Avoiding the seven deadly sins. • Thanks and recognition.• Cultivating relationships.• Logistics!• Let’s get social!

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What’s in it for them?

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• Understand what motivates your volunteers.• If you don’t know, ask them.• There are many reasons why people volunteer.

– Passion for the mission– Fun, camaraderie– Networking/Professional development– Making new friends, working on a team– Visibility

• Your job is to create a volunteer experience that meets the needs of your volunteers.

• Use what you learn in your volunteer recruitment efforts.

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Mission Moment

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• Take advantage of every opportunity educate and connect volunteers to your mission.

• The more connected volunteers are to your mission, the more likely they are to continue volunteering AND donating!

• Tell your story; make it personal.– Open or close meetings with a mission moment.– Include a vignette about a client in volunteer

recruitment communications.– Make sure to include a mission moment in all of

your events.

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Keep it Simple, Sweetie!

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• Make sure that is it easy to sign up.

– Are there legal forms or waivers? Put them on-line and ask folks to fill them out ahead of time.

• Easy to get there.

– Maps, directions, signage. Test Google maps.

• Easy to get the job done.

– Be prepared.

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Engaging Corporate Volunteers

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• Do your homework!– Check out the company’s website; learn what issues and

causes they support and what they are already doing in the community.

• Meet with the volunteer coordinator.– How can you help them meet their goals?

• Be organized. Make sure when they come that their employees have a fabulous experience.

• Thank the employees; publicize the heck out the company’s involvement.

• Find out if they have a Dollars for Doers program.

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Engaging Corporate Volunteers

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• A word about charging companies for group volunteer experiences.

• Group volunteer experiences deliver value to the companies that participate.

• Planning and executing group volunteer events takes time and resources.

• It’s not unreasonable to request a small planning grant to cover your time and expenses in delivering a fantastic volunteer experience.

• A word of caution: Take a smart and structured approach. -- waive fees for long-standing partners and/orlarge donors.

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Seven Deadly Sins

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• Asking someone to volunteer, and don’t have anything for them to do when they show up.

• Failing to deliver on the promise – make sure everyone understands expectations.

• Being unprepared/Not have the necessary supplies ready.

• Not matching the volunteer to the task/Asking a volunteer to do something he/she is not trained to do.

• Not having a rain plan.• Underestimating the importance of safety.• Forgetting to thank volunteers.

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Thanks and Recognition

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• Start and end with thanks.

• Follow up.– Email

– Handwritten thank you

– Client notes

– Lunch/Coffee shop gift cards

– Lifesavers, Thin Mints

– Photos

• Two words about certificates:– Always FRAME!!

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Promote, promote, promote: Stay in touch!

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• Sign in sheets: Be sure to capture email addresses of every volunteer.

• Add them to your donor solicitations.

• Add them to your newsletter lists.

• Include them in your year-round communications. Make them feel part of the team!

• Show them the results of their hard work! Make it come to life with photos or video.– NOLA Tree Project Monarch butterfly video.

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Logistics

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• Be ready.

• Have everything planned out.

• Make sure the site is ready, all tools and materials prepared.

• Orientation/training.

• Safety briefing.

• Get to work.

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Be Social!

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• Capitalize on the power of social media.

• Engage your volunteers on the social platforms they use.

• Develop promotions to build your audience.

• Make sure you are using social media to tell your story.

• Post volunteer photos the same day or day

following your event.

• Email volunteers the link to the post.

Invite/incent them to like, tag and share!

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Together. We Power Life.

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