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@adw365

•Created to develop & promote e-commerce

•Market leader in shopping comparison & first stop for online

shoppers in SA

•In excess of 1 400 000 unique visitors per month

•In excess of 3 million page impressions per month

•In excess of 30 million products

•In excess of 350 online shops

•Launched the first African Price Comparison barcode scanner

•One barcode scan every 30 seconds

•Mobile now handles in excess of 492 000 visitors

@adw365

MOBILE

SHOPPING Is not mobile

buying…

CHALLENGE

@adw365

What are consumers searching

for on mobile?

69% Electronics or

appliances

46% Restaurants

67% Luxury goods

44% Cars and bikes

68% Fashion items

33% Groceries

@adw365

What are

they using

mobile

phones

for?

•56% Compare prices

• 44% Look for promotions or coupons

• 42% Read reviews

• 38% Search inventory

• 16% Scan a barcode while in store

• Contact a retailer, manufacturer or business

other than by calling

@adw365

When do customers think of you? Traditionally…

@adw365

When should your customers think of you?

With mobile…

@adw365

51% Of festive season

shoppers plan to

research online but

buy in-store

@adw365

SA internet economy

= R2.8 billion

SA ROPO economy

= R3.6 billion *30% higher

@adw365

37% Of consumers use

search as their go-to

source for gift ideas.

@adw365

4 out of 5 tablet/mobile

owners will use them to help

with festive season shopping,

mainly to compare prices and

read reviews. @adw365

Of shoppers

used an app

(e.g. price

comparison

tool)

HOW THEY BUY

@adw365

More than 50% of smartphone

shoppers share their shopping finds

on social media

@adw365

By 2014, more

than 50% of total

online retail

revenue will be

influenced by

a mobile

device Phone &

tablet

The prize…

@adw365

ON THE RISE

Once a customer

starts using their

smartphone during

shopping, they tend to

use it for 50 - 60% of

shopping trips.

@adw365

60% Of global

respondents say by

2014 multiple retail

channels will be the

norm

@adw365

OBSTACLES

50% of mobile users abandon a

page if it doesn’t load in 10

seconds

60% of these users won’t return

If you’re going to do it, do it right!

@adw365

“Users are not going to download

40 different apps for 40 different

stores and use a new app every

time they enter a new store.

Work with aggregation apps that

resemble a mall on the phone.”

@adw365

The Solution

@adw365

QIKCART

@adw365

@adw365