Building Viral Ads with Social Media | Episode 3

• The “Big 5” Social Networks

• Something Worth Sharing

• A Clear Call to Action

The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”

THE “BIG 5”

SOCIAL NETWORKS

The 5 Most Sharable Social NetworksBy US Market Share of Visits %

0% 10% 20% 30% 40% 50% 60% 70%

Facebook

YouTube

Twitter

Pinterest

Google+

%

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

Top 10 Brand

Movers on

Facebook

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

Top 10 Brand

Movers on

YouTube

http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/

http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp

Tech/Marketing

Business

Design/Fashion/Food

General

SOMETHINGWORTH

SHARING

• People Connect with People

“NOT BRANDS”• Be Relevant (aka. Timely)

• Be Different

http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp

CLEAR

CALL TO ACTION

Intriguing Calls to Action

Sharing Calls to Action

• Tablet Devices

• iPad Mini?

• Cross-Platform Ads

Connect to Learn More…

TabletAdvertisingPros.com